'Ichikami THE PREMIUM In Summer, the Night' Limited Edition Shampoo & Treatment Inspired by 'The Pillow Book' to be Released

Kracie Co., Ltd. (Home Products Company) will release 'Ichikami THE PREMIUM In Summer, the Night' on May 29, 2026, in limited quantities. This shampoo and treatment set from the premium damage care series 'Ichikami THE PREMIUM' features jojoba seed oil in its intro-serum to achieve moist, smooth, and shiny hair.

[Background of Launch] 'Ichikami THE PREMIUM' is a premium damage care series designed to address the severe hair damage concerns of modern people who frequently use hair color, irons, and curling tongs. 'In Summer, the Night' is a shampoo and treatment set designed for the season when UV rays become stronger and hair is prone to dryness and damage. It features 'Rice Bran Fermented Intro-Serum' blended with jojoba seed oil and a refreshing summer evening scent of 'Orange & Floral,' providing a moist and fulfilling moment for both hair and mind. During the Heian period, Sei Shonagon wrote in 'The Pillow Book' (Makura no Soshi) that each of the four seasons has its own charming time of day. This is the third installment of seasonal limited editions inspired by 'The Pillow Book.' This summer, inspired by the passage 'Summer is the Night' and specifically the line 'Even when it rains, it is charming,' the formulation, fragrance, and package design were developed to imagine a fantastic rainy summer night. We deliver a relaxing bath time at the end of a hot summer day.

[Product Features] A limited summer line of the premium damage care series for 'dry hair,' focusing on the 'Power of Japanese Botanicals' and 'Heat.' - Contains 'Rice Bran Fermented Intro-Serum' for intensive repair and shine: The serum containing jojoba seed oil penetrates deep into the hollowed hair interior to repair damage. - Contains 'Selected Japanese Botanical Extracts' for smoothness and gloss: Extracts like rice bran, rice germ oil, and camellia oil improve finger-through and add shine. - Contains 'Heat Repair Coat Ingredient': Uses dryer heat to seal the cuticles. - Refreshing summer evening scent of 'Orange & Floral.' - Fluffy dense foam non-silicon shampoo using amino acid and betaine-based cleansers. - Penetrating treatment that absorbs quickly. - Sulfate-free and synthetic colorant-free.

[Product Overview] - Product Name: Ichikami THE PREMIUM In Summer, the Night - Contents: Extra Damage Care Shampoo 400mL, Extra Damage Care Treatment 400g - Price: Open (Set sale only) - Release Date: May 29, 2026 - Sales Channels: Drugstores and supermarkets nationwide.