"Moomin" x "Dear Beaute HIMAWARI" Collaboration Design "Oil-in Treatment" Limited Release ~Special "Hair Distortion" Care with "Moomin" Characters~

Kracie Co., Ltd. (Home Products Company) will release a limited-edition "Oil-in Treatment" featuring a collaboration design with the popular character "Moomin" from "Dear Beaute HIMAWARI," which aims to correct "hair distortion" causing frizz, kinks, and dryness, leading to manageable hair. It will be available in limited quantities on Friday, May 15, 2026.

The collaboration products between "Dear Beaute HIMAWARI" and "Moomin" have been very well received, with many customers looking forward to the designs based on different themes each time.

This time, with the theme of "sharing happiness," we have expressed the warm scenes of "happiness" woven by the Moomins through the motif of a letter. Treatment is an item often chosen the day before meeting someone or for special moments when you want to prepare yourself. We hope to deliver feelings of thinking of someone and a moment to create a little space in your heart during such times.

"Dear Beaute HIMAWARI" contains the common characteristic ingredient "Premium Himawari Oil EX," which provides total care for the causes of hair distortion from both inside and outside the hair. The "Oil-in Treatment" adopts "high-performance pulling care" to address distortion caused by daily pulling, such as brushing. It also offers "humidity care," making it recommended for daily care as summer approaches with higher humidity.

Enjoy a special "hair distortion care" time, enveloped in the warm feelings of receiving a letter, together with the Moomins.

*Distortion: Refers to the imbalance of moisture and oil inside the hair and the uneven peeling of the outer cuticle, which cause frizz, kinks, and dryness.

[Common Product Features]

Daily care "Treatment" that cares for hair distortion

● Contains repairing & moisturizing ingredient "Premium Himawari Oil EX (Organic Himawari Oil, Himawari Seed Extract, Himawari Flower Extract)"

Provides moisture inside the hair and coats the peeling of the outer cuticle.

● "Hair Distortion Care Technology"

Provides total care for the causes of hair distortion from both inside and outside the hair.

・ "Frizz, Kink, Dryness Care": Repairs damage inside & outside

・ "High-performance*1 Pulling Care": Supports distortion caused by daily hair pulling, such as brushing

*1: Compared to HM Hair Mask A

・ "Humidity Care": Controls frizz by blocking humidity

● All products are sulfate (sulfate-based surfactant) free formulation

[Rich & Repair Line Product Features]

● "Spread Suppression Formula" for hair pulling care, leading to moist and manageable hair by suppressing spread.

● Elegant floral scent with the warmth of sunlight and clear freshness.

[Gloss & Repair Line Product Features]

● "Moisture & Shine UP Formula" for hair pulling care, leading to shiny, smooth hair down to the ends, even for tired hair*2 that has lost its luster.

*2: Hair that lacks shine due to frizz, kinks, and dryness

● Sparkling floral scent that shines brightly and makes you feel lively.

[Smooth & Repair Line Product Features]

● "Smooth Finger-Combing Formula" for hair pulling care, leading to soft, moisturized, and smooth-feeling hair, even for tangled hair.

● Fresh floral scent that is fresh, brisk, and lightly glamorous.

[Product Overview]

Product Name

Volume

Price

Dear Beaute Oil-in Treatment (Rich & Repair)

Moomin Design

200g

Open

Dear Beaute Oil-in Treatment (Gloss & Repair)

Moomin Design

200g

Open

Dear Beaute Oil-in Treatment (Smooth & Repair)

Moomin Design

200g

Open

[Scheduled Release Date] Friday, May 15, 2026

[Website] https://www.kracie.co.jp/himawari/

[Sales Channels] Drugstores, supermarkets, etc. nationwide

End

In-bath Hair Care Lineup

[Rich & Repair Line]

[Gloss & Repair Line]

[Smooth & Repair Line]

[Distortion Deep Repair Mask]