<First Introduction of Generative AI to Kampo Therapy Self-Checker> "asu-mite" Renewed

Kracie Pharma, Ltd., which sells over-the-counter and prescription Kampo medicines, has renewed its "asu-mite" self-check service under the Kampo Therapy brand. This service is designed to address the unique physical concerns of each individual and will be available on the Kampo Therapy brand website (URL: https://www.kracie.co.jp/ph/k-therapy/asumite/) starting Tuesday, March 31, 2026.

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＜Operation Screen (Image)＞

"asu-mite" is a self-check service that allows users to find recommended Kampo medicines by entering their symptoms and answering several questions from "asu-mite." In addition to finding recommended Kampo medicines, users can also consult on various topics related to Kampo, such as easy ways to take Kampo medicines. The service was launched in April 2023 with the desire to resolve the perceived difficulty of Kampo, such as "there are so many types, I don't know which one to choose" or "I don't know who to consult," and to make Kampo medicines feel "more familiar."

This time, aiming to further enhance the customer experience, we have introduced our first generative AI into "asu-mite" and renewed the service. By utilizing the renewed "asu-mite," users can now input their unique symptoms in their own words, which could not be fully captured by conventional multiple-choice questions, and achieve more accurate self-checks through repeated questions and answers.

Through this renewal, "Kampo Therapy" will continue to support everyone's better daily life by helping more customers choose Kampo medicines, making Kampo medicines feel more familiar, and enabling them to lead comfortable lives.

Update Features

・Input your most pressing ailment, and AI will support your Kampo medicine selection through dialogue.

The conventional "asu-mite" had system challenges such as "my symptoms don't fit the options" or "symptoms aren't recognized unless expressed appropriately." To overcome these challenges, we have switched to an AI-powered system, our first such implementation.

First, customers input their most pressing ailment in their own words, and the AI supports them in selecting the optimal Kampo medicine through dialogue. Even those who found "Kampo difficult" can now intuitively and smoothly find the Kampo medicine that suits them through this interactive process.

・New Q&A Feature to Answer Kampo Questions Added

A new feature has been added where users can input questions about Kampo, and the AI will answer based on the official website's content. Even those unfamiliar with Kampo can easily ask questions about what concerns them and smoothly access the information they want.

About "Kampo Therapy"

"Kampo Therapy" is a Kampo medicine brand available in pharmacies and drugstores. It was launched in 2006 with the desire for people to utilize Kampo medicines as a gentle companion in their important daily lives, amidst rising health consciousness and emphasis on self-medication. The packaging is designed to be easy to understand, allowing customers to choose Kampo medicines themselves according to their symptoms and concerns, overcoming the image of Kampo being difficult and complicated. With a lineup of over 40 formulations, it addresses minor concerns that don't warrant a hospital visit, as well as symptoms for which solutions were previously unknown.

About Kracie Pharma

As a Kampo professional, Kracie Pharma has supported the healthy and prosperous lives of people in Japan for over half a century. We widely provide everything from over-the-counter to prescription Kampo medicines under our integrated in-house system.

In recent years, in response to societal changes where the value of health and lifestyles are significantly evolving, Kracie Pharma is strengthening the collaboration between its medical and general-use Kampo businesses. We are challenging ourselves to enhance the provision of health value through Kampo medicines as "Kracie's Kampo," integrating our business operations.

Through Kampo, we will support people living in Japan to comprehensively examine their own health and create their ideal healthy lifestyles.