"Hiyashi Series" Renewal & New "Hiyashi Scalp Cleansing" for "Frozen Head Spa Menu" at Salons! Prevents sweat, stuffiness, and odor from summer heat, providing a cool, refreshing, and revitalizing experience!

Kracie Co., Ltd. (Home Products Company)'s Professional Business Division, which handles products for beauty and barber salons, will renew the design of its "Hiyashi Series," which has been adopted by many beauty salons as hair care for summer hospitality, and will launch a new item, "Hiyashi Scalp Cleansing," on Monday, April 6, 2026.

A new "Wa-modern" design, inspired by Japanese aesthetics, has been adopted, featuring an emotional navy blue as its base. Furthermore, a new "Scalp Cleansing" item, which removes excess sebum and dirt from the scalp, has been added, enabling treatments that provide an even greater cooling sensation. In line with the new lineup, we propose a new salon value: the "Frozen Head Spa Menu."

[Image: From left: Hiyashi Shampoo, Hiyashi Conditioner, Hiyashi Scalp Cleansing, Hiyashi Tonic Scalp & Body]

**[Development Background]**

The "Hiyashi Series" has been popular with many customers for many years as a "summer cooling menu." In recent years, against the backdrop of rising temperatures and increasing consumer demand for refreshment, there has been a growing need for experiential value that goes beyond mere coolness, encompassing comfort, healing, and a sense of Japan.

In response to changing times, we have focused on strengthening the following two points:

**(1) Renewal to a "Wa-modern design" that evokes Japanese aesthetics**

We adopted a design that expresses the emotion of Japanese summer with a pattern inspired by "Asanoha" (hemp leaf), used in noren curtains, yukata, and fans, and a traditional Japanese color, "Aiiro" (Japan Blue), to create a calm bottle color that still feels cool. By making the conditioner white, it is easier to distinguish between shampoo and conditioner, evolving into a presence that naturally blends into salons while still standing out, expressing a world view that evokes the coolness of Japan.

**(2) Addition of a new item, "Scalp Cleansing"**

"Scalp Cleansing" thoroughly washes away sebum and dirt clogged in pores, creating a scalp environment where a refreshing sensation can be felt even more easily, allowing for a greater cooling sensation from the Hiyashi Shampoo, Hiyashi Conditioner, and Hiyashi Tonic Scalp & Body used afterward.

Furthermore, by combining it with a scalp massage, it can be applied to head spa menus in beauty and barber salons, expanding new possibilities for salon menus.

**[Product Features]**

**■ Hiyashi Shampoo**

"Ultra-cooling Menthol Formula*1" cleanses the scalp refreshingly and clearly.
Hair repair ingredient "Rice Bran Ferment Extract EX*2" repairs damaged hair for a smooth finish without tangles.

* Contains skin conditioning ingredients "Dipotassium Glycyrrhizate and Aloe Essence"
* Silicone-free
* Contains "Interlocking Fragrance" to suppress scalp odor

**■ Hiyashi Conditioner**

Moisturizes hair and scalp, leaving a light, smooth finish. "Ultra-cooling Menthol Formula*1" provides a refreshing sensation.
Recommended for use with Hiyashi Shampoo.

* Contains hair repair ingredient "Rice Bran Ferment Extract EX*2"
* Contains skin conditioning ingredients "Dipotassium Glycyrrhizate and Aloe Essence"
* Silicone-free
* Contains "Interlocking Fragrance" to suppress scalp odor

**■ Hiyashi Scalp