Mai Shiraishi Solves the 'What Do You Do!?' Moments of Close Encounters with 'FRISK Clean Breath' for Fresh Breath! Three New FRISK Web CMs Released Simultaneously on Wednesday, April 1st.

Kracie, Ltd. (Foods Company), which develops the "FRISK" brand, will release three new web commercials simultaneously on Wednesday, April 1, 2026, starring Mai Shiraishi, the commercial character for "FRISK Clean Breath," which provides clean breath for 60 minutes. The new commercials are titled "Rescuing a Junior," "Emergency Situation," and "Drive Date."

"FRISK Clean Breath" is a large tablet containing green tea extract, characterized by its ability to maintain clean breath for 60 minutes*. Its stylish metal case makes it convenient to carry, allowing you to easily refresh your mouth when you're close to people and concerned about your breath.

In these new web commercials, Mai Shiraishi encounters various "What do you do in this situation!?" moments where she is close to people. She pops a "FRISK Clean Breath" in her mouth and, with clean breath, navigates the situation with her usual charm, getting through it with those around her.

In the "Rescuing a Junior"篇, she's a kind senior, Shiraishi, who saves a junior colleague from a pinch after a mistake before a meeting. In the "Emergency Situation"篇, she's a reliable leader, Shiraishi, who faces a desperate crisis befalling her project team with a determined expression, giving instructions to everyone to overcome it. In the "Drive Date"篇, she's a smart woman who, although flustered by an unexpected turn of events at the end of a drive date, cleverly handles the situation with a witty response. These web commercials are packed with Mai Shiraishi's various expressions and charms.

Additionally, an SNS campaign will be held simultaneously with the web CM release. Linked to the web commercials, we will be soliciting posts in a comedic "Oogiri" format with the theme "#WhatDoYouDoInThisSituation." During the campaign period, those who follow the X account "FRISK / FRISK_Japan (@FRISK_JPN)" and quote-repost the campaign post to apply will be entered into a lottery. Three winners will receive a handwritten autograph from Mai Shiraishi, 47 winners will receive a FRISK set, and 50 winners will receive an Amazon gift card (worth 1,000 yen). We encourage you to participate.

New WEB CM Overview

■Titles & YouTube:

FRISK Clean Breath "Rescuing a Junior"篇

https://youtu.be/vDtBTzqHScE

FRISK Clean Breath "Emergency Situation"篇

https://youtu.be/RhSeemqxAcM

FRISK Clean Breath "Drive Date"篇 (15 seconds each)

https://youtu.be/S_X8J1N2tLo

■Starring: Mai Shiraishi

■Broadcast Start Date: Wednesday, April 1, 2026

■URL: https://www.frisk.jp/

CM Story

・FRISK Clean Breath "Rescuing a Junior"篇

A scene in the office just before a meeting. A junior employee who was asked to prepare materials looks confident in their work. However! When senior Shiraishi looks at the computer, she turns pale upon noticing a mistake in the materials.

Only 60 minutes until the meeting!

In front of the panicking junior, senior Shiraishi quietly takes out "FRISK Clean Breath." They both pop a tablet into their mouths.

With fresh breath, their expressions change, and they look at each other. "Alright! Let's get this done together in 60 minutes!" she encourages her junior. The junior looks on with admiration as senior Shiraishi brilliantly gets them out of a huge jam.

・FRISK Clean Breath "Emergency Situation"篇

An office scene just before a presentation to a client. Suddenly, the unbelievable bad news arrives: "All the presentation data has been lost." The entire project team freezes in a truly desperate situation.

Only 60 minutes until the presentation!

"I'm the only one who can save this team." With that resolve, team leader Shiraishi quickly takes out a "FRISK Clean Breath" and puts it in her mouth. With fresh breath, her mood shifts. "Alright! Let's all do this in 60 minutes!" she says, guiding the team members with brilliant leadership. With good breath, leader Shiraishi gives precise instructions to the members, and the entire team unites to start a furious recovery effort.

・FRISK Clean Breath "Drive Date"篇

It's nighttime. After enjoying a drive date, Shiraishi is suddenly asked by her date, "When can I see you next?" amidst the beautiful night view outside the parked car. The exquisite distance between them in the driver's and passenger's seats and the indescribable tension in the air leave Shiraishi unable to hide her surprise and shyness.

In such a moment, "FRISK Clean Breath" is her reliable ally!

As she puts a tablet in her mouth, her inner turmoil calms down along with her now-refreshing breath. With good breath, Shiraishi replies with a charming smile and a witty remark, "How about we drive until morning?"

What will become of their date!?

Comment from Mai Shiraishi

Q: This is your second time filming as the character for FRISK Clean Breath. What was the reaction to the previous one?

A: The new shoot was also a lot of fun.

After being chosen as the new character, my friends and people at other jobs told me they saw the CM and bought the product, which made me very happy.

Q: In the "Emergency Situation"篇, you are depicted as a leader overcoming a desperate situation. For you, Ms. Shiraishi, what kind of person is an “ideal leader”?

A: I think a leader who says, "Let's do it together," instead of shouldering everything themselves, and who thinks about the next step rather than blaming for failure, is wonderful. Someone who has a goal for the future is cool. I admire someone who not only gives instructions but also clearly shows where we are heading, as it gives a sense of security.

Also, someone who values people. It makes me happy when someone looks not just at results, but also at people's feelings and efforts. I think people who can properly do things like listen to others and express gratitude are naturally admired.

Q: Do you have any advice or a message for everyone starting as new members of society from April?

A: I think anyone in a new environment will have things they don't understand and feel anxious about. I'm sure there will be times when you push yourself too hard. In such times, it's important not to overdo it and to take a little pause.

Someone is definitely watching your hard work.

Please take care of yourself as you move towards a wonderful future.

Performer Profile: Mai Shiraishi

"Frisk Clean Breath" Product Overview

■Product Name: Frisk Clean Breath Fresh Mint / Frisk Clean Breath Strong Mint

■Release Date: Monday, September 9, 2024

■Capacity: 31.5g

■Sales Channels: Convenience stores, drug stores, supermarkets, etc. nationwide

・Responds to the need to easily clean one's breath before talking to people. With the power of green tea extract, your breath stays clean for 60 minutes!*

・The moment it enters your mouth, the minty stimulus and refreshing sensation spread, refreshing your mouth!

・The tablet has a three-layered triangular structure.

・The middle layer of the three-layer structure contains "green tea extract," the breath-cleaning ingredient.

・The stylish metal case is convenient for carrying, and the packaging has a design that appeals to a sense of refreshment and cleanliness.

・A large-capacity bottle containing about 3.3 times the amount of the can product (approx. 150 tablets: 105g weight management), which is easy to eat in the office, car, or at home, is also available.

・There are two flavors: "Fresh Mint" and "Strong Mint."

1. Clean Breath Fresh Mint: A mint that provides a clean and refreshing feeling in the mouth.

2. Clean Breath Strong Mint: An ultra-strong mint that provides a strong clean and refreshing feeling in the mouth.

*According to a 2025 survey by Perfetti Van Melle.

Subjects consumed three consecutive sugarless tablets containing twice the amount of green tea extract as conventional products. The concentration of volatile sulfur compounds in their mouths was measured from immediately after consumption to 60 minutes later and compared with subjects who consumed sugarless tablets without green tea extract. The results confirmed a statistically significant higher reduction rate compared to the tablets without green tea extract. Survey subjects: 112 people (52 men, 60 women, age: 20-58 years (average age 33.8)).