Ethical&SEA+m Celebrates 4th Anniversary! A Store Business Built with Customers Like Family

Our company supports April Dream, a project that aims to make April 1st a day to express dreams.

This press release is the dream of "G.K. everfree."

G.K. everfree (Location: Kita-ku, Osaka; Representative Employee: Satoshi Kajikiyo) is a company whose management philosophy is "enabling self-realization with colleagues."

Our main businesses include store management, event planning and operation, human resource development, and sales agency.

This time, we will introduce the dream of our "store business."

Spreading Ethical Living through Pop-up Promotion Business

In fiscal year 2025, we were able to hold pop-ups with many companies such as "Natural FLORA," "ANDIZUMO," "ANGEL BABY.," "te.on," "ayame," "Snow Fox Skin Care," "UPBEET!Tokyo," "cokage," "stasher," and "TERA."

"Natural FLORA" is a wellness brand with the concept of "sustainable gut health that is gentle to both people and the earth."
It uses only carefully selected organic JAS certified raw materials and is an enzyme drink fermented and aged for over two years. Pop-ups started in April 2025 and were so popular that the sales period was extended five times.

"ANDIZUMO" is a Japanese water-based nail brand with the concept of "sustainable product creation, living with the community."
It has attracted attention as a 1-DAY nail, and over 40 colors were lined up at the pop-up. It was also popular with children.

"ANGEL BABY." is a baby brand with the concept of "always staying close from the moment you become a mother."
It uses carefully selected herbs, is caffeine-free, and has cute packaging, so some customers purchased it as a gift.

"te.on" is a cosmetic brand focused on natural ingredients with the concept of "a moving heart the moment you wear it."
It is a popular beauty brand mainly developed in commercial facilities in Tokyo and Osaka, and many customers were captivated by its scent and feel, making repeat purchases.

"ayame" is an innerwear brand that supports women's success in society.
It contributes to sustainability through eco-friendly initiatives with sanitary shorts, sharing the same philosophy as Ethical&SEA. Many customers were captivated by the carefully designed shorts.

"Snow Fox Skin Care" is a hybrid skincare brand developed in Australia for sensitive, aging, and troubled skin.
The "Kassa Brush," which became a hot topic on SNS of leading artists in the beauty industry, is mainly sold on EC sites, and there were no stores nearby where customers could experience it. Many customers visited our store saying, "I want to try it on!"

"UPBEET!Tokyo" is a domestic vegan and gluten-free plant-based sweets manufacturer that proposes a healthy lifestyle for mind and body, and a gentle diet for the earth, through vegan and gluten-free plant-based sweets that "make every day exciting (Up beat)." It uses natural ingredients. Children with allergies were very happy, and every time a pop-up was held, it was sold out.

"cokage" is an ethical brand aimed at protecting and nurturing Japan's rich forests.
We sold diffusers made from trees in Odai-cho, Mie Prefecture, and creams and solid soaps that consider environmental impact. The diffusers were perfect for interiors and were purchased as gifts.

"stasher" is a sealed storage container brand with the concept of "reducing plastic waste that pollutes the world's oceans."
Reusable silicone bags are very popular in the United States, and people living ethical lives researched and visited our store.

"TERA" is a bath product brand that proposes a lifestyle in harmony with nature. It uses natural essential oils and does not use synthetic fragrances, colorants, preservatives, parabens, ethanol, mineral oil, or surfactants. It offers products that consider not only the body but also the environment. It is also popular as a gift to provide a relaxing time for busy people.

The Owner's Vision to Fulfill through Pop-up Promotions

Ethical&SEA+m Umeda Tsutaya Books will celebrate its 4th anniversary in April 2026.

The background to holding many pop-ups in 2025 is the owner's passionate vision.
Representative Kajikiyo worked at a music-focused radio station representing the Kansai region, broadcasting new music to the world through radio. From that experience, he is convinced that pop-up promotions will further spread products that he wants to make more widely known.

Many people listen to the radio while studying music or driving.
By listening repeatedly, songs they didn't know gradually become favorites. This is how artists' recognition is raised and spread to the world.

Thankfully, many customers become repeat customers thanks to pop-ups, and we receive happy comments like, "Please tell me when the next pop-up will be."
Our wish is for our store to be a place where customers discover products they didn't know, grow to like them, and embrace an ethical lifestyle.

The owner particularly wants to spread Japan-made brands to the world.
It is said that many Japanese artisans create excellent products, but their recognition is a challenge for manufacturers.
Pop-up promotions are effective for spreading unknown products.

In 2025, "te.on," which started at our store, held pop-ups at all style table/Ethical&SEA stores.

In particular, style table Coredo Nihonbashi store, LaLa Terrace Musashikosugi store, Lucua 1100 store / Ethical&SEA Futako Tamagawa Rise Dogwood Plaza store, and Ethical&SEA+m Umeda Tsutaya Books offered the full lineup.

We are delighted to have become an "information dissemination hub," which is the origin of our store's name.

In 2026, we will further expand pop-up promotions, aiming to make Ethical&SEA the number one in the organic cosmetics industry and expand to 200 stores, doing work that delights our customers.

Ethical&SEA+m Spreads "A Lifestyle Gentle to People and the Earth" through Media!

Ethical&SEA is an organic select shop with 13 stores (as of March 2026) in Hokkaido, Tokyo, Kanagawa, Aichi, Osaka, Okayama, and Okinawa.

https://ethicalsea.com/shop-list/ (Ethical&SEA store list URL)

Ethical&SEA values the Native American philosophy of "thinking and acting now for the children of seven generations to come."
With "organic" and "ocean friendly" as key keywords, we offer a wide range of products that consider the marine and global environment, and SDGs.

We believe that while environmental problems may be limited individually, they can change when addressed collectively. Through our store, we provide opportunities for ethical choices.

Since its establishment, "TSUTAYA" has built a brand as an information hub for movies, music, and culture.
In 2015, Umeda Tsutaya Books opened in "LUCUA1100," a large commercial facility in Umeda, Osaka, as a place to "discover new work styles."

In Osaka/Umeda, one of the leading major cities in Kansai, a new brand "Ethical&SEA+m" was born from the collaboration between Umeda Tsutaya Books and Ethical&SEA.
The "m" in the name comes from the initial letter of "media."

Ethical&SEA+m serves as an information dissemination hub for ethical lifestyles utilizing media, spreading "a lifestyle gentle to people and the earth" and providing customers with a space where they can feel organic products closer to them.

Proposing an Ethical Lifestyle with Family-like Relationships

As a store located within Tsutaya Books, we are used by customers of all ages.

Our wish is for a lifestyle gentle to both the environment and the body to spread through our store business.

We believe that if an ethical lifestyle permeates group living, like with family, lovers, and friends, not only oneself but also important people around will become healthier.

We offer a lineup of over 500 organic-based products, providing opportunities every day for everyone to choose "something good" for their lives, the environment, and future generations.

Our lineup includes nutritional supplements (supplements, proteins, etc.), daily necessities (shampoo, conditioner, etc.), basic cosmetics, food, and miscellaneous goods.

We propose products tailored to each customer, building family-like relationships.

The number of repeat customers is increasing, and we feel that we are spreading ethical living to the world.

"April Dream" is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously aiming for the realization of this dream.

◆Company Information

G.K. everfree

Location: 6-1-38 Nakanoshima, Kita-ku, Osaka

Established: February 26, 2018

Business activities: Store management, event planning and operation, human resource development, sales agency

URL: http://kr-everfree.com/