"Taco Bell × FREAK'S STORE" First Apparel Collaboration in Japan to Launch on Tuesday, April 7th

T-shirts in collaboration with "Taco Bell," the world's largest Mexican fast-food chain with over 7,000 stores worldwide, are now available. A unique collection where traditional Japanese culture and the free spirit of California intersect has been born! The theme for this collaboration is "Japanese Tradition x American Culture." Rather than just being a logo item, Taco Bell's pop and free-spirited mindset has been elevated into "everyday styling" through the filter of FREAK'S STORE. The design incorporates sumo, a traditional Japanese culture, as a motif. Through humorous and lighthearted expressions, such as sumo wrestlers enjoying tacos or facing each other, it combines Japanese motifs with Taco Bell's pop aesthetic. The trajectory from a small hamburger stand started by founder Glen Bell in California in 1948 to the birth of Taco Bell in 1962 is projected as a backbone. The philosophy from its founding, "an easy, fun, and shareable dining experience," is incorporated into logo designs and colorings that blend with modern street style.