Popular Hometown Tax Brand Eggs Expand Local Presence: Long-established Poultry Cooperative Opens City Center Retail Store

The Koyu Foundation, a non-profit organization promoting sustainable regional futures, supports various challenges and activities in Shintomi, Miyazaki Prefecture.

We are pleased to announce that the Koyu Poultry Agricultural Cooperative, a long-established producer in operation since 1951, opened a new store, 'Sing,Telur,' on May 1, 2026, by renovating a former pastry shop in the central city area.

■ Background
Koyu Poultry is a leading producer in Shintomi, shipping approximately 750,000 eggs daily. The store aims to go beyond selling fresh eggs to provide a space for residents to gather and engage in warm conversation. The move to the city center was initiated to create an accessible spot for daily visitation.

■ Origin of the Name
'Telur' is Indonesian for 'egg,' while 'Sing' implies singing or resonating together. The name reflects a desire to create a warm community space where conversation and smiles resonate over fresh eggs.

■ Features
The store offers the safe and reliable 'Maruhi' brand eggs:
- Nekkaric Eggs: Produced by chickens fed a natural 'Nekkaric' diet. They are free from unpleasant odors, rich in flavor, and deep in umami. The premium 'Koyu Ichiban' is a highly popular hometown tax return product.
- Quality Management: Processed and sterilized at a facility with Miyazaki Prefecture's first HACCP certification, providing daily farm-fresh quality.

■ Future Outlook
In partnership with the Koyu Foundation, the store aims to become a 'culinary hub' for regional charm. Future plans include developing egg-based processed foods, creating special sweets with local dairy farmers, and hosting workshops.

[Store Information]
- Name: Sing,Telur
- Address: 2197-1 Minashiro, Shintomi-cho, Koyu-gun, Miyazaki, 889-1402
- Hours: 9:00-12:00 / 13:00-17:00
- Closed: Sundays