[Koyosha Co., Ltd.] Launches New Research and Development Organization "deep color laboratory by koyosha" to Promote Fusion of AI/Digital Technology and Creative Fields

Koyosha Co., Ltd. (Head Office: Bunkyo Ward, Tokyo; President and Representative Director: Kōta Inukai), which operates high-quality commercial printing and environmentally conscious printing services based in Tokyo, Osaka, and Nagoya, has launched a new research and development organization, "deep color laboratory by koyosha," to promote the fusion of rapidly evolving AI and digital technologies with the creative field.

"deep color laboratory by koyosha" is a co-creation laboratory where experts from diverse creative fields, including planning, branding, video production, photographic expression, and digital content development, gather, not just for AI technology research and development.

We aim to create new value by approaching the challenges faced by corporations, local governments, and communities from both technological and creative perspectives.

We will research and practice comprehensive communication design required for the coming era, including AI-driven operational efficiency and service development, as well as emotionally engaging video expression, storytelling, brand experience design, and promotional planning.

Furthermore, we will actively research not only the convenience of AI utilization but also information management, security risks, and ethical issues, and work towards realizing a safe and sustainable digital utilization environment.

In particular, we will promote the development of easy-to-adopt solutions and package services for small and medium-sized enterprises, startups, and freelance businesses that find it difficult to invest in new technologies and creative measures compared to large corporations.

In addition, we will strengthen collaboration with experts in fields such as video production, photography, design, web production, and advertising operations, and proceed with building a system that can provide integrated support from planning to production and operation.

"deep color laboratory by koyosha" will continue to explore new communication possibilities by combining the expressive power cultivated through its printing business with cutting-edge digital technology and the knowledge of diverse creators.

Main Research and Development Fields

- Research on website and digital content production utilizing AI - Research on video production and creative workflows utilizing AI - Research on brand communication and promotional planning - Research on video production, still photography, and visual expression - Research on digital creative utilization for regional revitalization - Research on the fusion of generative AI with advertising and marketing - Development of solutions combining image recognition technology and hardware - Research on AI security and risk management - Research on data analysis and advertising operation optimization

etc.

Concept of "deep color laboratory by koyosha"

"Creating" More Freely.

We believe.

Creation is not just for a select few.

Excellent ideas. Expressions that move people's hearts. Technologies that advance society.

Should inherently be more accessible, more free.

The world is currently undergoing great change.

With the evolution of AI, things previously unimaginable are becoming reality,

And the relationship between humans and technology is about to enter a new phase.

However, technology alone does not create the future.

The feelings within. The accumulated knowledge. Human sensitivity and curiosity.

New value is born when these overlap.

deep color laboratory is a place where creativity, technology,

And diverse expertise meet.

Connecting different perspectives, Discovering possibilities, Shaping the unseen future.

We want to lower the hurdles to creation.

So that anyone can challenge. So that anyone can express themselves. So that anyone can draw the future.

Creation can be freer.

And that future can have more colors.

From left: "Kazunori Kawai", "Yoichi Kasugai", "Masanori Sasaki", "Rei Hatakeyama"

Key Participating Members

Yoichi Kasugai (Representative Director, Big Max Co., Ltd.) Creative Director / Producer / Representative, deep color laboratory Koyosha Digital Planner (Outsourced)

Masanori Sasaki (Director, Koyosha Co., Ltd.) Producer

Rei Hatakeyama (Koyosha Co., Ltd.) Director

Kazunori Kawai (Director, M.B.B. Co., Ltd. /

Visiting Associate Professor, Center for Regional Management Support, Nagoya Sangyo University)

Senior Consultant

Koichiro Murakawa (Full-time Lecturer, Department of Information Design, Kyoto University of Art and Design / graf)

Creative Director

Kei Kato (Representative Director, Directors Inc.)

Server Engineer

Reinosuke Takeda (Director, Directors Inc.)

Server Engineer

Yosuke Oiga (Representative Director, Cream Co., Ltd.)

Creative Director / Graphic Design

Hideyuki Yaoi (Representative Director, Alto Co., Ltd.)

AD Director / Consultant

Hironori Kuchide (Director, Innocence Co., Ltd. / COTOJIT Co., Ltd.) Video Director / Producer

Keita Tomogiku (G.K. Hoho) AI Engineer / Senior Engineer

Shunsuke Abe (Representative Director, Xenosys Co., Ltd.) AI Engineer / Senior Engineer

Minoru Chiba (Director, Big Max Co., Ltd.)

Director / Producer

Concurrent Koyosha Digital Planner

Masachika Fukui (Representative Director, 2connect Inc.)

Director / Producer

Concurrent Koyosha Digital Planner

deep color laboratory by Koyosha

Location: 2-33-8 Jingumae, Shibuya Ward, Tokyo

Representative: Yoichi Kasugai

URL: https://deepcolorlab.com

Koyosha Co., Ltd.

Location: 2-16-16 Yushima, Bunkyo Ward, Tokyo

Representative: Kōta Inukai, President and Representative Director

URL: https://www.koyosha-inc.co.jp/

Inquiries regarding this matter

Please use the inquiry form at the URL below.

https://www.koyosha-inc.co.jp/form/deep-color-lab