"Kounofuku" supports April Dream, which aims to make April 1st a day to share dreams. This press release is a dream of "Inclusive Fashion Brand Kirukiseki" developed by "Kounofuku".

* "Inclusive fashion" refers to fashion designed to be easily accessible and enjoyable for diverse people.

Our Dream

At the world's top fashion show, models walk the runway, each expressing themselves proudly and authentically. They are adorned in clothes from "Kirukiseki," a brand born in Hiroshima.

There is no boundary like "clothes for people who need care." Whether you have delicate skin, limited mobility, or are a fashionista sensitive to trends, everyone "falls in love with its high-quality materials and design and naturally picks it up." A future where "the joy of dressing" is never given up has become a global standard.

The Origin of the Dream: A Journey Begun in 2018 from Family Caregiving Experience

At the root of this dream is the activity of "Kounofuku," which we have cherished since 2018. From our family's caregiving experience, we felt challenges with dressing/undressing and skin problems. As "supportive clothing that can be consulted," we listened to each individual's voice and continued custom-made production to meet individual needs.

Through conversations with hundreds of people, we saw individuals giving up their beloved fashion due to bodily changes.

Nevertheless, as life's restrictions increased, such as eating and moving, we became convinced that "clothing is an important means to express oneself until the very end." "Clothes are not just fabric; they become a force for living." To deliver this conviction to more people, we began to envision a new concept in 2024.

February 2025: Birth of Inclusive Fashion "Kirukiseki"

"Regardless of physical condition, we want to deliver clothes that allow everyone to dress comfortably and beautifully." With this single-minded determination, I, who had no prior apparel experience, embarked on developing our own fabrics from scratch, seeking the ideal texture.

The innovations that allow people to continue wearing familiar clothes despite changes in their body or environment were all born from dialogues with our customers.

Thus, "Kirukiseki - Wearing Miracles -" was released in February 2025. High-quality domestic gauze without chemical fibers, and customization features that adapt to bodily changes. These are not just "functions," but "gentle technologies" to ensure that one never loses their individuality at any stage of life.

Towards Realizing the Dream: What We Will Do Next

- **Penetration of Value through "Skin Experience"**: We will spread the power of natural materials, which everyone finds comfortable regardless of the need for care, to select shops and department stores nationwide. - **Construction of an Inclusive Platform**: We will create a system where optimal specifications tailored to physical conditions can be easily ordered online, establishing an environment where "everyone can easily purchase." - **From Hiroshima to the World**: With Japan's excellent textile technology and design, we will deliver "Kirukiseki" to closets worldwide, starting with international fashion shows.

Finally

**"The older you get, the more your individuality shines."**

**"Even if your body becomes frail, your spirit remains free forever."**

We are seriously committed to creating a future where fashion's power dissolves societal boundaries, and everyone can confidently look forward. This "gentle revolution" from Hiroshima to the world.

Kirukiseki: https://www.kirukiseki.com

FACT BOX

  • Source: PR TIMES
  • Category: News