Kyoto's Beloved Classic Souvenir for Over 20 Years, "Kyoto Matcha Langue de Chat," Gets a New Look to Be Chosen by All Generations

Kotobukian Co., Ltd. will release the "Kyoto Matcha Langue de Chat" with renewed packaging at Kyoto Station and other retailers starting April 1, 2026. Supported by the flavor of aromatic matcha and the light texture of the langue de chat cookies, sales have surpassed a cumulative total of 18,000,000 units, making it a favorite among all generations. This renewal introduces a completely new package design under the theme of "Kyoto-like sophistication." While maintaining its traditional appeal, it has evolved into a more elegant presentation suitable for formal gift-giving, incorporating muted colors and refined use of space.

A box that more beautifully conveys the charm of Kyoto

Against the backdrop of increasing inbound tourism and a growing demand for gifts, the goal is to create a product that is chosen for both personal use and as a gift. The design is intended to convey the appeal of matcha, a signature ingredient of Kyoto, not just through taste but also through its visual appearance. It achieves both a striking presence that makes you want to pick it up in a store and a special feeling of delight when given as a gift.