Golden Bear meets YUTAKA NOJIMA: Collaboration T-shirts and Headwear to be Released
Casual wear brand "Golden Bear" will release collaboration T-shirts and headwear with illustrator YUTAKA NOJIMA starting April 28th. Targeting 20-year-olds unfamiliar with the brand, this initiative aims to attract new customers with designs themed around "adventure."
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:10
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 04:09 (17h 37m after Collected)
Kosugi Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Representative Director and President: Sataro Kosugi), which operates the casual wear brand "Golden Bear," will release collaboration items with illustrator YUTAKA NOJIMA at select stores and online stores starting Tuesday, April 28th.
*Pre-sale is available from today at the online store.
This collaboration was realized under the concept of "introducing the brand and its iconic golden bear to 20-year-olds who don't know Golden Bear." The aim was to let them encounter pure "cuteness" precisely because they are unfamiliar with the brand. YUTAKA NOJIMA created illustrations with the theme of "adventure" for 20-year-olds who are meeting new things, objects, and people, and taking on challenges.
The base T-shirt uses plating jersey fabric, which is characterized by its non-transparency, cool-touch sensation, excellent water absorption and quick-drying properties, and smooth texture. The collar is designed with a binder specification, sandwiching the body with strong ribbing, to prevent stretching. The silhouette is slightly more relaxed than Golden Bear's usual T-shirts, finished with a comfortable, loose fit. The golden bear embroidery is featured on the left sleeve of the T-shirt and the back of the headwear.
◼ Collaboration with ...
YUTAKA NOJIMA (野島 佑隆) Instagram @yutaka.nojima
Born in 1995. Also creates artworks as an artist and regularly holds solo exhibitions. Works on illustrations and merchandise for music, movies, and books, as well as advertisements. Active mainly in Japan and Taiwan.
The logo design is pop and bright, with a vibrant movement and presence. Its impressive finish catches the eye and serves as an accent for any outfit.
It works well when worn alone, and also adds a playful touch to styling when layered, with the logo subtly peeking out.
Logo T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Ivory・Gray
Logo T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Beige・Navy
The illustration depicts a character embarking on a journey with a trunk in hand and a map in the background, expressing a story of stepping into an unknown world. While maintaining a bright and positive atmosphere, each motif also carries meaning. The clock signifies "time is limited," the key expresses the wish to "find what will be the key to life," and the paper airplane conveys the desire to "fly freely anywhere." Furthermore, details such as a bandage on the arm, binoculars around the neck, and a flower in hand are printed, allowing the story to be felt throughout the illustration.
Print T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Black・Beige
Print T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Ivory・Gray
The same logo graphic as the T-shirts is embroidered on the front. These caps and bucket hats are designed with a focus on color schemes that blend well with various outfits while also serving as an accent.
Logo Cap
price: ¥4,290 (tax included) / size: FREE / color: Ivory・Gray
Logo Bucket Hat
price: ¥4,290 (tax included) / size: FREE / color: Black・Beige
◼Sticker present!!
Customers who purchase these collaboration items will receive an original sticker on a first-come, first-served basis.
*While supplies last.
Special page ▶︎ https://goldenbearstore.jp/special/2026ss-yutaka-nojima/
Golden Bear
Online Store : https://goldenbearstore.jp/
Instagram : https://www.instagram.com/goldenbear_official/
Facebook : https://www.facebook.com/goldenbear.official/
X：https://x.com/goldenbear_jp
*Pre-sale is available from today at the online store.
This collaboration was realized under the concept of "introducing the brand and its iconic golden bear to 20-year-olds who don't know Golden Bear." The aim was to let them encounter pure "cuteness" precisely because they are unfamiliar with the brand. YUTAKA NOJIMA created illustrations with the theme of "adventure" for 20-year-olds who are meeting new things, objects, and people, and taking on challenges.
The base T-shirt uses plating jersey fabric, which is characterized by its non-transparency, cool-touch sensation, excellent water absorption and quick-drying properties, and smooth texture. The collar is designed with a binder specification, sandwiching the body with strong ribbing, to prevent stretching. The silhouette is slightly more relaxed than Golden Bear's usual T-shirts, finished with a comfortable, loose fit. The golden bear embroidery is featured on the left sleeve of the T-shirt and the back of the headwear.
◼ Collaboration with ...
YUTAKA NOJIMA (野島 佑隆) Instagram @yutaka.nojima
Born in 1995. Also creates artworks as an artist and regularly holds solo exhibitions. Works on illustrations and merchandise for music, movies, and books, as well as advertisements. Active mainly in Japan and Taiwan.
The logo design is pop and bright, with a vibrant movement and presence. Its impressive finish catches the eye and serves as an accent for any outfit.
It works well when worn alone, and also adds a playful touch to styling when layered, with the logo subtly peeking out.
Logo T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Ivory・Gray
Logo T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Beige・Navy
The illustration depicts a character embarking on a journey with a trunk in hand and a map in the background, expressing a story of stepping into an unknown world. While maintaining a bright and positive atmosphere, each motif also carries meaning. The clock signifies "time is limited," the key expresses the wish to "find what will be the key to life," and the paper airplane conveys the desire to "fly freely anywhere." Furthermore, details such as a bandage on the arm, binoculars around the neck, and a flower in hand are printed, allowing the story to be felt throughout the illustration.
Print T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Black・Beige
Print T-shirt (Men's/Women's)
price: ¥3,190 (tax included) / size: M・L / color: Ivory・Gray
The same logo graphic as the T-shirts is embroidered on the front. These caps and bucket hats are designed with a focus on color schemes that blend well with various outfits while also serving as an accent.
Logo Cap
price: ¥4,290 (tax included) / size: FREE / color: Ivory・Gray
Logo Bucket Hat
price: ¥4,290 (tax included) / size: FREE / color: Black・Beige
◼Sticker present!!
Customers who purchase these collaboration items will receive an original sticker on a first-come, first-served basis.
*While supplies last.
Special page ▶︎ https://goldenbearstore.jp/special/2026ss-yutaka-nojima/
Golden Bear
Online Store : https://goldenbearstore.jp/
Instagram : https://www.instagram.com/goldenbear_official/
Facebook : https://www.facebook.com/goldenbear.official/
X：https://x.com/goldenbear_jp