[Kyushu's Largest] 14 Types of Pretzels Gather! Aso Hosts "Pretzel Fest"! 2 Days on April 25 & 26 + Fair Throughout Golden Week!!
Kosugi Resort in Aso, Kumamoto, will host the "PRETZEL DAY FESTIVAL" on April 25-26, 2026, featuring 14 types of pretzels. A "PRETZEL DAY FAIR" will also run until May 10, offering an extended Golden Week event.
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Kosugi Resort in Kumamoto, Aso will host the "PRETZEL DAY FESTIVAL" for two days on Saturday, April 25 and Sunday, April 26, 2026. This popular event, which was well-received last year, will be scaled up for its second installment, featuring a total of 14 types of pretzels. Additionally, the "PRETZEL DAY FAIR" will be held until May 10, extending the fun throughout the Golden Week period.
Following last year's success, the second installment becomes Kyushu's largest pretzel event
This event, themed around Kosugi Resort's famous pretzels, was first held last year
and attracted a large number of visitors.
Due to its popularity, the second installment will be expanded, making it "Kyushu's largest pretzel event."
What is "World Pretzel Day"?
April 26 is "National Pretzel Day," established by the National Pretzel Bakers Association. Its purpose is to expand pretzel consumption and widely promote its appeal. This event, themed around the resort's famous pretzels, was first held last year and attracted a large number of visitors. During the period, over 4,500 pretzels were produced in about 10 days, recording high popularity. In response to this success, the second event was decided.
The Charm of Pretzels
Pretzels are baked goods originating from Germany, characterized by their unique shape and savory flavor. Their origins are ancient, said to have been born in medieval European monasteries.
Pretzels are characterized by a crispy outside and a chewy inside, with various flavors such as salty, sweet, and cheese, making them a beloved bread worldwide.
The popular pretzels at the resort are authentic, with careful attention paid to the dough.
They are supported by many customers as a product that can only be tasted here.
The Appeal of Kosugi Resort/Bakery&Cafe
At the Bakery&Cafe within Kosugi Resort, Daigo Kamimichi, the bakery chef from "Pan Daigo," beloved in Minamiaso, Kumamoto Prefecture, creates products with meticulous attention to ingredients and preparation methods. Pretzels are one of their representative popular products. Their authentic preparation method, carefully crafting the dough, achieves a crispy outside and chewy inside. During the event period, limited-edition products based on these carefully crafted flavors will also be available, offering a gourmet experience unique to the resort.
■FESTIVAL-exclusive pretzels & photogenic gourmet items
At this event, the usual 3 types of pretzels will be expanded to a total of 14 types during the period. Many event-exclusive products will also appear, featuring photogenic items that are visually appealing, offering an "Instagrammable gourmet experience" that makes you want to take pictures.
■Receive your pretzel purchase in a "PRETZEL BOX"
Customers who purchase bakery products totaling over 2,000 yen (tax included), including at least one pretzel, will receive their items in an original, portable "PRETZEL BOX."
With its impactful pretzel-shaped design and a visual appeal that makes you want to take photos, it's one of the popular items symbolizing the event. Beyond the gourmet enjoyment, it offers an "experiential package" that can be carried around and photographed, further enhancing the event's charm.
*Limited quantities available, while supplies last.
■More than just gourmet food, an "experiential event" for everyone
In addition to pretzel sales, the event offers content to keep visitors entertained all day long.
From food trucks and market stalls to a stamp rally around the venue and a photo contest participating via SNS posts, there are plenty of non-food-related activities.
Furthermore, the popular Kumamon air athletic playground will appear, making it an "experiential festival" enjoyable for a wide range of visitors, especially families.
Even visitors not primarily seeking bread can easily participate, making it an event where everyone can enjoy themselves in their own way.
Aso Otome, perfect for starting Golden Week, also popular as a drive destination
This event is held at the beginning of Golden Week, making it an ideal spot for a spring outing.
The venue: Kosugi Resort is easily accessible, about 1 hour by car from Kumamoto City (near Kumamoto IC), and located at the entrance to the Aso area, making it easy to drop by as a driving destination.
The venue has free parking and allows visitors with dogs. We await families, friends, couples, and a wide range of visitors in an accommodating environment.
Not just 2 DAYS, "PRETZEL DAY FAIR" also held
Furthermore, after the two-day festival ends, the "PRETZEL DAY FAIR" will be held until May 10, 2026.
During the fair period:
・Sale of popular limited-edition pretzels from the event
・SNS posting gift campaign continues.
Even those who couldn't make it to the two-day event can enjoy the charm of pretzels throughout the Golden Week period.
Special benefits for guests & golf users to make your resort stay even more advantageous!
During this event period,
discount coupons that can be used at the bakery will be distributed to guests or golf users of Kosugi Resort.
By enjoying the resort stay together with the event, this special offer allows you to enjoy popular pretzels and bakery products at a great value.
It is also recommended to enjoy the event to the fullest, not just the event itself, but also by taking this opportunity to experience a fulfilling stay with glamping accommodation or golf usage.
FAQ
When will the Pretzel Fest be held?
It will be held for two days on Saturday, April 25 and Sunday, April 26, 2026. The fair continues until May 10.
How many types of pretzels can be enjoyed?
During the event, a total of 14 types of limited-edition pretzels will be available, expanded from the usual 3 types.
How can I access the event venue?
Kosugi Resort is about 1 hour by car from near Kumamoto IC. Free parking is also available.