Magnifique to sequentially launch new brush-integrated "BB Stick" on September 18 for natural yet thorough coverage

KOSÉ COSMEPORT Corporation (Head Office: Chuo-ku, Tokyo; President and Representative Director: Takao Kobayashi) will sequentially launch the "BB Stick" (1 product, 2 varieties, ¥3,080 including tax), a brush-integrated product that easily and thoroughly covers skin concerns, from its "Magnifique" nature science care brand, which is developed with a genderless concept and distributed through limited channels (distributors/retailers). The launch will begin on September 18, 2026, at the Magnifique official online shop, Maison KOSÉ (stores and EC site), Amazon, and select variety stores.

◇ Magnifique Official Online Shop: https://magnifique-beauty.com

Background of Development

In recent years, BB cream has penetrated the male makeup market, with high usage rates across a wide range of ages from their 20s to late 40s. However, actual users frequently express dissatisfaction such as "cannot control sebum and shine," "looks thick," and "insufficient coverage." A need has emerged from those who struggle to blend base makeup naturally and tend to apply it too thickly, wanting to thoroughly cover hard-to-conceal skin concerns like beard shadow, blemishes, and acne scars without taking much time or effort. Against this backdrop, Magnifique is launching the "Perfect Covering BB Stick," equipped with its uniquely developed Dual Fit Brush, to naturally cover skin concerns without soiling hands, even during busy mornings or when out and about. Moving forward, Magnifique aims to further expand its loyal customer base by strengthening its base makeup lineup to address diverse skin concerns.

Product Features

1 High-coverage BB stick usable in 2 ways for when you want to thoroughly hide skin concerns

It thoroughly provides partial coverage for hard-to-conceal skin concerns such as beard shadow, blemishes, and acne scars. It is also a 2-way type that covers overall skin unevenness, redness, pores, and dullness. Furthermore, it contains sebum-absorbing powder*1 and smudge-resistant ingredients*2, maintaining a semi-matte finish.

≪Finish Image≫

≪Available in 2 colors to choose from≫

2 Professional-looking finish without the need for technique. Brush-integrated for easy blending

Equipped with the uniquely developed Dual Fit Brush. It applies smoothly and evenly with the wide "surface" and can be layered pinpoint on areas of concern with the fine "tip." This achieves a uniform and natural finish, as if applied by a professional.

3 Stick type in a portable size, usable one-handed without soiling hands

This convenient stick type can be applied without soiling hands, even during busy mornings or when out and about. Its compact size fits easily into pouches or pockets, allowing for quick touch-ups whenever needed.

4 Blocks daily UV rays & highly sweat and water-resistant (Super Waterproof)

SPF40 PA++++ UV resistance ★★

Protects skin from daily UV rays during light sports and leisure activities.

5 Gentle on the skin.

Contains CICA*3 and Jojoba Oil*4GL as moisturizing ingredients. Free of alcohol and parabens. Allergy, patch, and stinging tests have been completed, and it is formulated to be non-comedogenic (tested for acnegenic potential)*5.

A sophisticated floral woody scent with natural fragrances that provides a light, pleasant feeling.

*1 Silica *2 Isostearyl Isostearate *3 Centella Asiatica Leaf Extract *4 Simmondsia Chinensis (Jojoba) Seed Oil GL is Glycerin

*5 This does not mean that it will not cause allergies, skin irritation, stinging, or acne (comedones) for everyone.

About Magnifique

Magnifique is a nature science care brand that incorporates abundant blessings from nature. It offers skincare and hair styling products developed with a "genderless concept" suitable for all genders. As "nature science care," it balances the skin's natural moisture circulation, removes excess sebum and dead skin cells, and cultivates clear skin. It has been supported by a wide range of customers since its launch.

Sequentially launching September 18, 2026

Magnifique New Products (1 product, 2 varieties)

Product Name / Volume / Suggested Retail Price / Features

1 Magnifique Perfect Covering BB Stick 001 Light Beige

<Concealer/Face Color> 8.5g ¥3,080 (incl. tax)

A high-coverage BB stick usable in 2 ways for when you want to thoroughly hide skin concerns. It thoroughly covers hard-to-conceal skin concerns such as beard shadow, blemishes, and acne scars. Equipped with the uniquely developed Dual Fit Brush, it leads to a uniform and natural finish, as if applied by a professional.

Floral woody scent with natural fragrances. Bright light beige.

2 Magnifique Perfect Covering BB Stick 002 Natural Beige

<Concealer/Face Color> 8.5g ¥3,080 (incl. tax)

A high-coverage BB stick usable in 2 ways for when you want to thoroughly hide skin concerns. It thoroughly covers hard-to-conceal skin concerns such as beard shadow, blemishes, and acne scars. Equipped with the uniquely developed Dual Fit Brush, it leads to a uniform and natural finish, as if applied by a professional.

Floral woody scent with natural fragrances. Natural beige.

About KOSÉ COSMEPORT

KOSÉ COSMEPORT Corporation is a wholly-owned subsidiary of KOSÉ Corporation Holdings, focusing on self-service sales where customers can freely choose products. It is a business entity that aims to deliver products that delight customers through new challenges and free thinking, unconstrained by existing concepts.

For inquiries regarding this news, please contact:

KOSÉ COSMEPORT Corporation, Corporate Planning Department, Customer Communications Office, Public Relations Division

Email: pr@kosecosmeport.co.jp

*Customer inquiries are accepted at the Customer Service Center, TEL 0800-222-2202.