Focusing on vitality born from breathing, the "Sekkishi BLUE" aging care*1 serum, which achieves bouncy firmness and radiance at the stratum corneum level, is newly launched.

KOSÉ Corporation (Head Office: Chuo-ku, Tokyo; President and Representative Director: Shinji Tanaka) will launch the "Sekkishi BLUE Timeless Radiant Serum" (1 product, 3 varieties / no print price), an aging care*1 serum from the holistic care series "Sekkishi BLUE," which inherits "Oriental concepts" and focuses on the harmony of skin and mind, and the circulation of beauty. It will be available from August 21, 2026 (Fri.) at directly managed stores, cosmetic specialty stores nationwide, the official Sekkishi online shop, Maison KOSÉ (stores and EC site), and other official EC sites.

*1 Refers to age-appropriate skincare.

An aging care*1 serum based on Oriental concepts, focusing on the vitality born from breathing, is now available.

Modern people are said to be in a skin condition where skincare effects are not fully exerted due to the influence of stress and fatigue. Therefore, we focused on "Ki" (vital energy), which is the root and energy of life activities in Oriental concepts. We have developed an aging care*1 serum that generates vitality by circulating "Ki" and brings out the skin's inherent beauty. Formulated with Daily Lily Power Complex, consisting of domestic Himekanzo (Hemerocallis fulva) extract and Reishi (Ganoderma lucidum) extract, it leads to plump, firm, and elastic skin with a surge of energy.

Sekkishi BLUE Timeless Radiant Serum 30mL

Release Date: August 21, 2026

Sekkishi BLUE Timeless Radiant Serum

Volume: 30mL / 50mL / Refill 50mL

Point 1. Carefully selected beauty ingredients, including the Oriental herbal-derived Daily Lily Power Complex

Formulated with Daily Lily Power Complex, consisting of domestic Himekanzo (Hemerocallis fulva) extract and Reishi (Ganoderma lucidum) extract. Leads to moisturized skin with a surge of energy through aging care*1. In addition, it contains carefully selected Oriental herbal ingredients such as mugwort extract and ginseng extract to prevent skin damage caused by dryness and achieve radiant transparency and brightness.

Point 2. With peptide formulation for a firm skin impression

Contains Palmitoyl Pentapeptide-4 and peptide-containing domestic rice extract. Abundant moisture fills the entire stratum corneum, creating plump, bouncy skin.

Point 3. Adopted a formula that achieves bouncy firmness

Adopts the "Bounce Infusion Formula" that provides a surge of firmness, elasticity, and vitality from the moment it is applied to the skin. In addition, by incorporating ingredients that are easily absorbed by the skin, such as phospholipids, it delivers beauty ingredients deep into the stratum corneum, leading to plump, well-hydrated, firm, and elastic skin. It also makes fine lines due to dryness less noticeable. (Efficacy evaluation test completed)

<Ingredients>

Daily Lily Power Complex (Domestic Himekanzo (Hemerocallis fulva) Extract, Reishi (Ganoderma lucidum) Extract) / Palmitoyl Pentapeptide-4 / Korean Ginseng (Panax ginseng) Extract / Kumazasa (Sasa veitchii) Extract / Senpukuka (Inula britannica) Extract / Domestic Hatomugi (Coix lacryma-jobi var. ma-yuen) Fermented Extract / Yomogi (Artemisia princeps) Extract / Peptide-containing Domestic Rice Extract / Glycerin (moisturizing)

Korean Ginseng (Panax ginseng) Extract is Otane Ninjin Root Extract, Hatomugi (Coix lacryma-jobi var. ma-yuen) Fermented Extract is Saccharomyces/Coix Lacryma-Jobi Seed Ferment Filtrate/Glycerin (dullness*2 care), and Peptide-containing Domestic Rice Extract is Hydrolyzed Rice Extract.

*2 Due to dryness

About the "Sekkishi BLUE" series

"Sekkishi BLUE" is a holistic care series that inherits the "Oriental concepts" at the origin of "Sekkishi" and focuses on the harmony of skin and mind, and the circulation of beauty. Starting with its unique "Ki, Sai, Sui" (Energy, Color, Water) theory for skin counseling, the essential oil scent that makes you want to take a deep breath, and the circulation of Oriental herbal ingredients such as ginseng*3 and natural Japanese ingredients awaken the skin's inherent beauty, achieving core firmness and radiance. Currently, "Sekkishi BLUE" is available in 10 countries and regions (Japan, China, Hong Kong, South Korea, Thailand, Singapore, Malaysia, Indonesia, France, and Spain).

*3 Korean Ginseng (Panax ginseng) Extract (moisturizing)

◇ "Sekkishi BLUE" Official Website: https://sekkisei.jp/site/p/sekkiseiblue.aspx