Kose Corporation (Headquarters: Chuo-ku, Tokyo; President: Shinji Tanaka) will hold its long-standing environmental support project, the Sekkisei 'SAVE the BLUE Ocean Project', from July 1 (Wednesday) to August 31 (Monday), 2026.
Now in its 18th year, the project contributes a portion of sales from designated products during the campaign period to coral conservation activities and promotes public awareness regarding global environmental conservation. This year, Kose will expand its efforts to protect the future of Okinawa's coral reefs by launching 'SAVE the BLUE' limited edition kits from the 'Sekkisei BLUE' and 'Prédia BLUE' series, which are designed to harmonize people and the planet.
Over the past 17 years, the project has planted a total of 21,467 corals (covering an area of 130,356,598 cm²). Kose will continue its commitment to protecting Okinawa's coral reefs from the rapid bleaching caused by factors such as climate change by planting heat-resistant corals.
First 'SAVE the BLUE' Limited Edition Kits from 'Sekkisei BLUE' and 'Prédia BLUE' To help consumers feel closer to the project's philosophy, Kose will release the first 'SAVE the BLUE' limited kits starting July 1, 2026. These kits feature cleansers focusing on biodegradable ingredients, aiming to make environmental considerations for rivers and oceans a part of daily care.
Sekkisei BLUE Charcoal Scrub Wash Kit - Sekkisei BLUE Charcoal Scrub Wash, 125g (Full size) - Sekkisei BLUE Clarifying Toner, 30mL (Mini size) - Sekkisei BLUE Cotton, 12 sheets Contains a facial cleanser with charcoal and natural scrubs (89% biodegradable content) and a wiping toner.
Prédia BLUE Cleansing Clay Kit - Prédia BLUE Cleansing Clay, 150g (Full size) - Prédia BLUE Repair Head Cleanse Clay, 60g (Mini size) Contains a cleansing product that adheres to the skin to remove makeup and impurities (90% biodegradable content) and a mini head cleanse product (80% biodegradable content).
The coral cultivation activities for the Sekkisei 'SAVE the BLUE Ocean Project' are conducted in partnership with Koji Kinjo, representative of 'Umi no Tane' (Seeds of the Sea), a leader in coral regeneration.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン