KOSÉ Corporation (Headquarters: Chuo-ku, Tokyo; President: Shinji Tanaka) will release a new damage hair care line (3 items, 8 varieties) under its "Prédia BLUE" series—a natural, clean cosmetics line that captures the essence of the sea—starting July 1, 2026. The products will be available at direct-managed stores, cosmetic specialty stores nationwide, the Sekkisei official online shop, Maison KOSÉ (physical and online), and other official e-commerce sites. The new line features the "Seaweed Repair Complex," a rapid hair-repairing ingredient that combines various marine-derived beauty components, including extract from "Kurome" seaweed harvested in the Amakusa region of Kumamoto Prefecture, known for its rich marine polyphenol content. The formula thoroughly repairs dryness, frizz, and damage, leading to soft, manageable, and glossy hair. Additionally, a new "Aromatic Herbal Woody" fragrance has been developed, designed to evoke a sense of peace, as if being embraced by the deep sea.
FACT BOX
- Source: PR TIMES
- Category: New Product発表