KOSÉ's "Sekkisei BLUE" Celebrates 1st Anniversary with POPUP Event in Shibuya Scramble Square!

KOSÉ Corporation (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Shinji Tanaka) will hold a limited-time POPUP event for seven days from Thursday, May 14, 2026, to Wednesday, May 20, 2026, at Shibuya Scramble Square 6F. This event celebrates the 1st anniversary of "Sekkisei BLUE," a holistic care series that inherits "Oriental philosophy" and focuses on the harmony of skin and mind, and the circulation of beauty. "Sekkisei BLUE" POPUP Event Details: https://sekkisei.jp/site/t/t202604-popup-shibuya/ "Sekkisei BLUE" 1st Anniversary POPUP Event at Shibuya Scramble Square At this event, a space embodying the concept of "Sekkisei BLUE" will be presented, inheriting "Oriental philosophy" and focusing on the harmony of skin and mind, and the circulation of beauty to awaken the skin's inherent beauty. At the POPUP event, you can experience the mellow sensation that envelops the skin and the dense firmness of the series' flagship two-layer lotion, "Sekkisei BLUE Deep Hydrating Essence Liquid." Furthermore, in addition to the appearance of model/sports traveler Moe Fukuda, we have prepared content with special benefits for all visitors. In addition, POPUP exclusive kits and purchase benefits will also be offered. At the event venue, you can also feel the brand's commitment to sustainability through the use of VMD tools upcycled from containers collected through the "Recycle Project," a container collection program for "Sekkisei BLUE" and "Prédia BLUE" that started with the series' launch last year. *Image [Period and Venue] Venue: Shibuya Scramble Square Shops & Restaurants 6F +Q (Plus Q) Beauty Event Stage 6A Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002 Period: Thursday, May 14, 2026 - Wednesday, May 20, 2026 Hours: 10:00 - 21:00 *Only on the last day: 10:00 - 20:00 Other access information: https://www.shibuya-scramble-square.com/access [Limited to Sunday, May 17] Model/Sports Traveler Moe Fukuda Appearance Commemorative Event We will welcome model/sports traveler Moe Fukuda and hold a handshake event on a first-come, first-served basis for those who purchase eligible products. Moe Fukuda has gained much empathy for her lifestyle embodying well-being, focusing on her mind and making choices based on "her own comfort." In recent years, her perspective as a mother has added to her strengthened "responsibility for the future." She will participate in this POPUP event as an embodiment of environmental consideration and supple, sustainable beauty. [Event Outline] Date: Sunday, May 17, 2026, 14:00 - 15:00 Location: Shibuya Scramble Square 6F +Q (Plus Q) Beauty Event Stage 6A *Numbered tickets will also be distributed in the same space. Participation Method: Those who receive a numbered ticket distributed from 10:00 on Sunday, May 17, and purchase eligible products can participate. *Distribution will end once numbered tickets run out, as it is on a first-come, first-served basis. Eligible Products: "Sekkisei BLUE Deep Hydrating Essence Liquid" (I or II) *Those who purchase 11,000 yen (tax included) or more, including the above, are eligible. *You can communicate with Moe Fukuda at the handshake event within the allotted time. Numbered tickets are available in limited quantities. Distribution will end once the planned number is reached. Those who have received a numbered ticket should complete their payment between 10:00 and 13:40 on Sunday, May 17. As congestion is expected on the day, please allow ample time for your visit and payment. Please come to the store with your numbered ticket and receipt approximately 10 minutes before the time stated on your numbered ticket. If you do not have your numbered ticket and receipt, you cannot participate. Please note that numbered tickets will not be reissued if lost or forgotten. Photography of Moe Fukuda during the event is prohibited. Model/Sports Traveler Moe Fukuda Model/Sports Traveler Moe Fukuda Profile Born June 26, 1987, in Okinawa Prefecture. Active in a wide range of fields such as TV, commercials, and magazines as a model and sports traveler. Prime