Shohei Ohtani, the Player Who Battles the Sun, Departs from Shibuya This Year as a Giant Truck! The "Ohtani SUN Truck," Carrying the "Chance" to Use Sekkisei Sunscreen, Appears in Tokyo, Nagoya, and Osaka.

Ohtani SUN Truck Image

Event Image at SHIBUYA CAST. GARDEN

KOSÉ Corporation (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Shinji Tanaka) will launch a major promotion for its flagship global skincare brand "Sekkisei" starting in April, when UV radiation intensifies, to highlight the importance of sunscreen, featuring Shohei Ohtani.

This year, the impressive "Ohtani SUN Truck" will appear, featuring a realistic giant 3D visual of Shohei Ohtani, the player who battles the sun, with "Tough Film UV" from Sekkisei as its key message. Ohtani, who has delivered numerous moments of opportunity and excitement on the world stage, will now travel to famous locations in Tokyo, Nagoya, and Osaka from Saturday, April 18th, to Tuesday, April 28th, to convey the importance of sunscreen and the "chance" to use Sekkisei sunscreen to various regions.

As the unveiling event for this truck, a touch-up event will be held for two days, Saturday, April 18th, and Sunday, April 19th, at SHIBUYA CAST. GARDEN in Tokyo. The venue will feature a touch-up space where visitors can try Sekkisei sunscreens, as well as many other unique event contents, such as the "Sekkisei UV Ohtani SUN Chance" game experience where participants can win Sekkisei UV care items on the spot. Additionally, the "Ohtani SUN Truck Campaign" will be held simultaneously, allowing participation from anywhere in the country regardless of residence. By following Sekkisei's official X account (@kose_sekkisei) and reposting the campaign post, participants will have a chance to win an autographed baseball from Shohei Ohtani in a lottery.

Furthermore, "Sekkisei SUN BLOCKERS," which supports all athletes battling summer UV rays, enters its fourth year since its launch. This year, under the title "Sekkisei SUN BLOCKERS 2026," in addition to donating sunscreen, a new "Sekkisei Performance Chart" inspired by the Mandala Chart that Ohtani himself used in high school will be distributed. This initiative aims to raise awareness about "the importance of sunscreen for achieving peak performance without worrying about UV rays" and to strongly support all individuals who strive in sports, both physically and mentally, with Sekkisei and Shohei Ohtani.

"Ohtani SUN Truck" Overview ■Ohtani, the Player Who Battles the Sun, Becomes a Giant Truck! The "Ohtani SUN Truck" departs from Shibuya and travels around various locations, delivering "UV care opportunities"! A simultaneous SNS posting campaign where participants nationwide can win an autographed baseball from Ohtani.

*"Ohtani SUN Truck" Front and Back Image*

This year, the impressive "Ohtani SUN Truck" will appear, equipped with a powerful giant 3D visual recreating Shohei Ohtani, the player who battles the sun! At this time of year, when UV radiation begins to intensify, we will deliver the importance of sunscreen and the "chance" to use Sekkisei sunscreen to everyone. The "Ohtani SUN Truck" will depart from Shibuya and travel to famous locations in Tokyo, Nagoya, and Osaka from Saturday, April 18th, to Tuesday, April 28th. Please enjoy the powerful presence of the "Ohtani SUN Truck" as it blends into the city landscape while exuding an overwhelming presence.

Additionally, for those who cannot visit the event venues or the truck's route, the "Ohtani SUN Truck Campaign" will be held simultaneously, allowing participation from anywhere in the country via SNS. By following Sekkisei's official X account (@kose_sekkisei) and reposting the campaign post, participants will have a special chance to win an autographed baseball from Ohtani or Sekkisei sunscreen in a lottery.

"Ohtani SUN Truck" Operation Schedule Period: Saturday, April 18th ~ Tuesday, April 28th Operating Areas: Tokyo, Nagoya, Osaka "Ohtani SUN Truck" Operation Schedule (Planned):

Date and Time | Region | Route / Event Schedule ---|---|--- April 18th (Sat) ~ 19th (Sun) | Tokyo | Event at SHIBUYA CAST. GARDEN April 20th (Mon) 10:00 ~ 13:30 | Tokyo | Shibuya ~ Harajuku ~ Omotesando April 20th (Mon) 15:00 ~ 18:00 | Tokyo | Shinjuku April 21st (Tue) 10:00 ~ 11:30 | Tokyo | Odaiba April 21st (Tue) 12:00 ~ 14:00 | Tokyo | Ginza April 21st (Tue) 15:30 ~ 18:00 | Tokyo | Roppongi April 22nd (Wed) 10:00 ~ 11:30 | Tokyo | Asakusa ~ Skytree April 22nd (Wed) 12:00 ~ 14:00 | Tokyo | Akihabara April 22nd (Wed) 16:00 ~ 18:00 | Tokyo | Ikebukuro April 24th (Fri) ~ 25th (Sat) | Aichi | Nagoya Station ~ Sakae April 27th (Mon) ~ 28th (Tue) | Osaka | Osaka Station ~ Umeda ~ Shinsaibashi ~ Namba

*Routes and schedules are subject to change without notice.

"Ohtani SUN Truck Campaign" Overview Period: Same as above How to Participate: Follow Sekkisei's official X account (@kose_sekkisei) and repost the campaign post to enter a lottery to win Sekkisei UV products or an autographed baseball from Ohtani. Furthermore, posting a photo of the truck with the specified hashtag "#大谷SUNトラック" (OhtaniSUNtruck) will increase your chances of winning. Prizes: Shohei Ohtani autographed Sekkisei original baseball / 1 winner "Sekkisei Skincare UV Essence Milk N" / 30 winners

Unveiling the powerful "Ohtani SUN Truck" in Shibuya! "Ohtani SUN Truck Event" to be held for two days on April 18th (Sat) and 19th (Sun)! Experience Sekkisei UV care products with touch-ups, and participate in the "Sekkisei UV Ohtani SUN Chance" to win products on the spot.

*Image*

As the unveiling event for this truck, a touch-up event will be held for two days, Saturday, April 18th, and Sunday, April 19th, at SHIBUYA CAST. GARDEN in Shibuya, Tokyo. The "Ohtani SUN Truck" will be parked at the venue, where visitors can actually try Sekkisei sunscreens, participate in the "Sekkisei UV Ohtani SUN Chance" game experience to win Sekkisei UV care products by posting on SNS, and take photos at a life-sized panel of Shohei Ohtani, offering special experiences only available here.

"Ohtani SUN Truck Event" Overview Period: April 18th (Sat) 13:00 ~ 17:00 April 19th (Sun) 10:00 ~ 17:00 Venue: SHIBUYA CAST. GARDEN (1-23-21 Shibuya, Shibuya-ku, Tokyo 150-0002) Contents: Sekkisei sunscreen touch-up / Ohtani SUN Truck exhibition / SNS posting campaign content "Sekkisei UV Ohtani SUN Chance" / Installation of a life-sized panel photo spot of Shohei Ohtani Campaign Website: https://sekkisei.jp/site/p/sekkisei_uv_cp2026.aspx#truck

Event held within: "Sekkisei UV Ohtani SUN Chance" Overview Period: Same as above Venue: Same as above Contents: A roulette game where participants can win Sekkisei UV products on the spot by posting on SNS. Participation Conditions: ① Take photos of the "Ohtani SUN Truck" or "event scene" at the venue. ② Post on your SNS with the hashtags "#雪肌精" (Sekkisei) and "#大谷SUNトラック" (OhtaniSUNtruck). ③ Show the post screen to staff to participate in the touch panel content. Prizes: A Prize: "Sekkisei Skincare UV Essence Milk N" B Prize: "Sekkisei Skincare UV Essence Gel N" C Prize: "Medicated Sekkisei Brightening Essence Lotion" [Quasi-drug] (Trial) 30mL Product Name: Sekkisei Lotion

April is the season when UV radiation rapidly increases! UV levels are almost the same as in midsummer.

There are two types of ultraviolet rays that reach the Earth: UV-A and UV-B.

・UV-A (Ultraviolet A rays) These are long-wavelength UV rays that can pass through window glass. They penetrate deep into the skin, accumulating damage and gradually promoting skin aging such as spots, wrinkles, and sagging.

・UV-B (Ultraviolet B rays) These are short-wavelength UV rays that cause skin inflammation and pigmentation. They cause sunburn, which results in stinging redness, and spots.

Message from Shohei Ohtani

In recent years, it has become widely known that UV protection leads to improved athletic performance, and more people of all ages and genders are taking UV protection measures.

With the desire to "spread the habit of using sunscreen to all generations" to protect future skin from harsh UV damage, Sekkisei has signed a global advertising contract with Shohei Ohtani, who is active on the world stage and loved by many people regardless of gender or age, and he has been appearing in sunscreen advertisements since 2023.

A message from Shohei Ohtani, cheering on all athletes who strive in sports while battling summer UV rays, is also available on Sekkisei's official YouTube channel. Comment video: https://youtu.be/2KjnB-WxNmk

<Message> Everyone, let's make sure to take proper UV protection measures! I will also get through this tough season using Sekkisei's sunscreen. Let's achieve our best performance together!

"Sekkisei SUN BLOCKERS 2026" launched to raise awareness about the importance of sunscreen! This year, its fourth year, adopts methods practiced by Shohei Ohtani, who is active on the world stage. Sunscreen and the "Sekkisei Performance Chart" will be distributed to 1,000 athletes to support them both physically and mentally!

"Sekkisei SUN BLOCKERS" was formed in 2023 to spread "the importance of sunscreen" to all people, young and old, who engage in sports. This year, entering its fourth year, it is titled "Sekkisei SUN BLOCKERS 2026" and further strengthens its support. In addition to donating Sekkisei sunscreen to 1,000 athletes nationwide, this year, we believe that mental health and psychological support for achieving goals are important, not just physical care, and will distribute the "Sekkisei Performance Chart" as a new initiative.

This chart was created inspired by the "Mandala Chart" that Shohei Ohtani, who continues to demonstrate overwhelming performance on the world stage, used in high school to achieve his goals. By using sunscreen to protect the skin and body from UV rays, and by utilizing the chart to visualize the process towards goals, Sekkisei strongly supports all individuals who strive in sports, both physically and mentally.

Message from Shohei Ohtani to "Sekkisei SUN BLOCKERS 2026" members Hello, I'm Shohei Ohtani. I'm sending sunscreen to all who work hard in sports.

Since my student days, I have valued "having clear goals." And to achieve those goals, it is necessary to take care of both body and mind. To perform at your best towards your goals without worrying about UV rays, I am sending you Sekkisei's sunscreen and the Sekkisei Performance Chart.

Sekkisei's sunscreen is resistant to sweat and water, and protects the skin comfortably like skincare, so I continue to use it regardless of the season or situation. Everyone, to continue working hard every day towards your goals,

let's improve our daily performance by protecting against UV rays with Sekkisei's tough, sweat- and water-resistant sunscreen. To all who work hard in sports. Let's aim for a tough self that doesn't lose to the sun, together with Sekkisei and me!

"Sekkisei SUN BLOCKERS 2026" Overview Distribution Period: Tuesday, April 14, 2026 ~ Friday, May 29, 2026 Website URL: https://sekkisei.jp/site/p/sunblockers.aspx *We are not recruiting for distribution recipients. Organizations will be contacted by the secretariat.

"Sekkisei SUNBLOCKERS 2025" Last Year's Achievements (Partial Excerpt)

Last year, we delivered message cards from Shohei Ohtani and Sekkisei sunscreen to 21 organizations involved in outdoor sports, including the Rikkyo University Women's Lacrosse Club, and approximately 1,000 athletes, conveying "the importance of sunscreen." As a special project, under the title "On-site SUN BLOCKERS," we provided Sekkisei sunscreen to outdoor athletes at Hanamaki Higashi High School, Shohei Ohtani's alma mater (Hanamaki Gakuin School Corporation). This was an opportunity to convey the importance of skin protection and encouragement from Ohtani to athletes who train daily in environments exposed to UV rays.

Sunlight damages many people's skin; sunscreen is key to improving performance. Feedback suggests that sunscreen is also effective in improving athletic performance.

In the previous year, "Sekkisei SUN BLOCKERS" conducted a survey of 438 athletes involved in outdoor sports. When asked if they felt their performance in practice/games/cheering improved after using sunscreen, responses included "I feel less physically exhausted from the heat by minimizing sunburn" and "I felt secure and could concentrate on practice." 98.1% answered that sunscreen is a necessary item for enjoying sports, suggesting that sunscreen is not only for beauty but also contributes to improved athletic performance. Our company has also verified the fatigue-reducing effect of sunscreen use, and research results confirm the possibility that using sunscreen during outdoor exercise can reduce feelings of fatigue. *1

*1 KOSÉ Corporation release: Confirmed that fatigue during exercise increases due to sunburn ~ Possibility of expanding the value of sunscreen for exercise fatigue reduction ~

・98.1% of people believe sunscreen is a necessary item for enjoying sports.

When athletes involved in outdoor sports, who learned about the importance of sunscreen and actually used it, were asked, "Did you think sunscreen was a necessary item for enjoying sports?", 98.1% responded "I think it is necessary / I would say it is necessary."

Survey Overview Survey Content: Questionnaire about sunscreen Target Respondents: Gender: Male/Female / Age: Under 10s ~ 30s Number of Surveys: 483 people Number of Questions: 15 questions Survey Period: Thursday, May 1, 2025 ~ Friday, July 4, 2025

◆ Product Information

① Sekkisei Skincare UV Essence Gel N Released February 16, 2026 90g SPF50+/PA++++ UV Water Resistance ★★ Contains water-holding shield ingredients that strengthen the film with sweat and water. A "tough film" UV gel that moisturizes for a long time. Usesうるぱしゃ polymer, which has the function of holding moisture. A thin, non-sticky, non-burdensome film spreads smoothly, protecting the skin from UV rays with a fresh feel. In addition, with transparent powder, it achieves a bright and clear impression immediately after application.

<Ingredients> Oriental herbal extracts: 3 types of Hatomugi (Coix seed) [domestic Hatomugi extract, fermented Hatomugi extract, Hatomugi water] / Angelica acutiloba extract / Melothria extract / Myrica rubra extract / Indigo extract / Ume fruit extract / Vitamin E / Squalane (moisturizing beauty ingredient) Oriental herbal minerals (skin protection) / Transparent powder

Water-holding shield ingredient is bentonite, fermented Hatomugi extract is Saccharomyces/Hatomugi seed ferment filtrate, Ume fruit extract is Prunus mume fruit extract, Vitamin E is tocopherol, Oriental herbal minerals are mica, and transparent powder is synthetic fluorphlogopite.

② Sekkisei Skincare UV Essence Milk N Released February 16, 2026 60g SPF50+/PA++++ UV Water Resistance ★★

Contains water-holding shield ingredients that strengthen the film with sweat and water. A "tough film" UV milk that is also resistant to rubbing. Uses oil that melts lightly. It is a milk type that blends smoothly into the skin. With a thin and flexible film that makes you forget you're wearing it, it firmly protects the skin from UV rays. In addition, with stretch veil, it fits flexibly and is resistant to creasing even in active scenes such as sports and leisure.

<Ingredients> Oriental herbal extracts: 3 types of Hatomugi (Coix seed) [domestic Hatomugi extract, fermented Hatomugi extract, Hatomugi water] / Angelica acutiloba extract / Melothria extract / Myrica rubra extract / Indigo extract / Ume fruit extract Vitamin E / Squalane (moisturizing beauty ingredient) / Oriental herbal minerals (skin protection) / Stretch veil polymer

Water-holding shield ingredient is bentonite, fermented Hatomugi extract is Saccharomyces/Hatomugi seed ferment filtrate, Ume fruit extract is Prunus mume fruit extract, Vitamin E is tocopherol, Oriental herbal minerals are mica, and stretch veil polymer is polymethylsilsesquioxane.