Improved 'Attachment to the Company': Contributing to Retention and Engagement through Health Management and E-Money

Kort Valuta, Inc. (HQ: Shibuya-ku, Tokyo; CEO: Hideki Shibata) announces the release of a case study interview featuring Terra, Inc. (HQ: Kamakura City, Kanagawa Prefecture; CEO: Wataru Sato), which specializes in operating mobile shops, regarding their adoption of the next-generation wallet 'TwooCa.'

Terra adopted TwooCa to improve employee engagement and promote health management. The company utilizes 'gratitude visualization' through internal campaigns and health measures that reward self-growth activities with points convertible to electronic money.

As a result, 'attachment to the company,' measured by the 'Mikiwame AI Well-being Survey,' increased post-adoption. Additionally, positive changes in organizational communication have emerged, including improved attendance rates and more active 1-on-1 meetings.

■ Background
As many companies grapple with labor shortages and turnover, it has become evident that wage increases alone are insufficient for improving employee satisfaction. In frontline workplaces, it is crucial how companies express gratitude for daily efforts and health maintenance to foster a sense of belonging.

Terra introduced TwooCa-based internal campaigns to deliver points as tokens of appreciation for daily actions, successfully boosting employee motivation and engagement.

Amidst persistent inflation, the concept of a 'third wage increase' is garnering significant media attention. Kort Valuta believes that through TwooCa's point-to-e-money conversion feature, we can support 'effective take-home pay increases' for employees, while contributing to higher Employee Satisfaction (ES) and lower turnover rates.

This initiative was featured as an approach to 'increasing effective take-home pay' via electronic money on the March 16, 2026, broadcast of TOKYO MX's 'Jun Hori Live Junction.'

■ How 'Gratitude Visualization' Transforms Organizations

● Visualizing Gratitude for Attendance
Terra implements campaigns that award points to employees for 'coming to work' while maintaining their health. This system, which turns the daily habit of going to work into a tangible reward, boosts motivation. By operating not just as attendance management but as a 'gratitude transmission system,' it has led to improved attendance rates.

● Contributing to 'Effective Take-home Pay Increases'
The electronic money converted from these points can be used for everyday cashless payments at convenience stores and restaurants. Unlike traditional benefit points with restricted usage, these are accepted as 'value for daily use.' Terra comments that they see potential in this approach as a form of 'third wage increase.'

● Health Management Integration
Points are awarded for health-related activities, such as step counts and 'TwooCa Mental Checks.' This encourages spontaneous engagement, with employees even reminding each other to participate.

● Improved 'Attachment to the Company'
'Attachment to the company' increased according to the 'Mikiwame AI Well-being Survey.' Terra attributes this to the system conveying the message that 'the company cares about its employees.'

● Changes in 1-on-1 Meetings and Internal Communication
1-on-1 meetings, which often tend to be formal, have become more active. Employees are now proactively bringing up topics, and utilizing mental check results has deepened dialogues, uncovering latent issues or concerns. This has positively shifted the quality of communication, with employees even requesting 1-on-1 sessions.