Ko t Valuta Adds Listing Destination Control to TwooCa Mall, Enabling Flexible Product Visibility and Pricing by Company and Member Organization

Ko t Valuta Inc., headquartered in Shibuya, Tokyo and led by Representative Director Hideki Shibata, announced that it has implemented a new “listing destination control” feature in TwooCa Mall, the workplace mall inside its next-generation wallet app TwooCa. The feature allows merchants to flexibly set product visibility and pricing by company, member organization, and customized app. With this function, merchants can continue listing products for all users while also designing sales programs limited to specific corporate users. Previously, all products listed on TwooCa Mall could be viewed and purchased uniformly by all users, including companies using TwooCa and users of customized apps. Demand has grown for more optimized employee benefits and preferential offers by company, as well as value creation through limited offerings for specific groups and communities. Merchants also requested the ability to sell products only to their own employees at preferred internal sales prices or to offer products exclusively to members of customized apps. The new listing destination control feature lets merchants choose a product’s visibility scope when listing it. They can target all TwooCa users, employees of a specific client company, or users of a specific customized app. Through the mall’s dedicated management screen, merchants can set visibility and prices and flexibly control sales destinations. For merchants, TwooCa Mall offers access to a closed market with strong purchase intent. Because it is used as an employee benefits and member service environment, products can be delivered efficiently to specific target groups. Employees and members receive points exchangeable for electronic money usable on TwooCa Mall, creating motivation to use the platform. The feature also enables more flexible pricing strategies. Since prices can be set by listing destination, merchants can offer internal sales prices or limited prices that differ from open-market pricing, creating sales opportunities while avoiding direct price competition. TwooCa Mall is also linked with TwooCa’s payment function, allowing users to purchase smoothly using stored balances or points. Customized apps are also provided to cultural organizations, communities, fan clubs, and other groups with fans or members. By linking with these apps, merchants can offer limited products to specific members and strengthen relationships with fans and members. Use cases include employee-only internal sales, where a company sells its own products to employees at special prices while offering them to other TwooCa users at regular or general prices, and limited sales to specific communities, such as exclusive products or special campaign items for customized app users. TwooCa is the collective name for services provided by Ko t Valuta. Its main services are delivered through the TwooCa app, which includes employee ID and membership card functions with international brand card payment capabilities. The linked payment card is prepaid, making it available to all employees and members, limited to residents of Japan. It also supports expense transfers and transfers between employees or members. TwooCa was developed around the idea that valuing employees and members enhances the value of companies and organizations. It uses technology to embody the Japanese concept “Nasake wa hito no tame narazu,” meaning that acts of consideration for others ultimately become a source of strength for organizations and society. TwooCa’s functions include electronic payments, point grants using digital money, payment functions for in-office meals and snacks, a closed workplace mall, listing destination control for the closed mall, employee and membership cards with IC chips, transfers between employees and members, attendance management, survey log management, bulletin boards, voice-based mental health checks, thank-you messages, and other services under ongoing expansion. Amid continuing inflation, the idea of a “third wage increase,” using employee benefits in addition to regular raises and base pay increases, has drawn media attention. Ko t Valuta believes TwooCa’s point functions, which can be exchanged for electronic money, can support a practical increase in employees’ take-home value while contributing to employee satisfaction and lower turnover. Going forward, the company aims to use this feature to increase merchants’ freedom in sales strategy and provide users with a more optimized purchasing experience, evolving TwooCa Mall into a more usable platform. It also plans to expand features that visualize purchase data and support optimization of sales initiatives, helping merchants grow sales continuously and improving users’ willingness to purchase.