Well-being Habituation App "Wellpon" Acquires Pre-Certification Based on Well-being ISO Guidelines

Kort Valuta Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hideki Shibata; hereinafter "the Company") announces that AZent Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Keisuke Yanagiuma; hereinafter "AZent") has acquired pre-certification*2 based on ISO 25554:2024 Well-being ISO Guidelines*1 from the Social Health Strategy Research Institute, a general incorporated association, through initiatives utilizing "Wellpon," a well-being habituation app provided by the Company.

This certification confirms that AZent's initiatives in its Well-being HR Division are being promoted in accordance with the processes based on the Well-being ISO Guidelines.

■ Background

In recent years, with increasing interest in human capital management and well-being management, improving employee happiness and engagement has become a crucial factor for the sustainable growth of companies.

However, many companies face challenges such as:
・Well-being measures ending as one-off events, failing to become habitual daily actions for employees.
・Difficulty in quantitatively grasping the effects of measures.
・Weak connection between individual and organizational purpose.

Against this backdrop, the Company focuses on "daily actions" and "overlap of purpose" and provides "Wellpon" as a mechanism that contributes to improving well-being.

■ About Well-being ISO Guideline Certification

"Well-being ISO Guideline Certification" is a system where the Social Health Strategy Research Institute, as a third-party certification body, evaluates and certifies that the well-being promotion process complies with the guidelines*3.

AZent's initiatives utilizing "Wellpon" are expected to bring about the following benefits through the acquisition of this certification:
・Ensuring objectivity and reliability of well-being measures.
・Strengthening external value proposition.
・Promoting sharing of best practices among communities.

As of April 2026, a total of 7 companies have acquired this certification, including GS Science Inc., AZent Inc., NEC Solution Innovators, Ewell Inc., TOKAI Holdings Corporation, Okamoto-ya Co., Ltd., and Kagome Co., Ltd. (Source: Official website of Well-being ISO Guideline Certification)

■ Initiatives in AZent's Well-being HR Division that received certification

・Promoting community well-being

This initiative sets the theme of "improving job satisfaction and organizational strength through the overlap of purpose" and promotes well-being centered on the overlap of individual and organizational purpose.

・Definition of Well-being

Based on AZent's purpose, "to circulate happiness throughout the world by providing opportunities for self-realization,"

・A state where opportunities for self-realization are provided.
・A state where individual and organizational purposes overlap.
・A state of physical and mental fulfillment.

is defined as well-being.

■ How Wellpon is utilized

・Implementation and recording of daily well-being actions

Promoting the habituation of well-being-related actions by regularly performing and recording activities such as walking, stretching, and reflecting on gratitude.

・Happiness diagnosis / Purpose overlap diagnosis

Visualizing happiness levels and purpose alignment through bi-annual diagnoses, promoting improvement from both quantitative and qualitative aspects.

・Measure operation through co-design

Achieving proactive well-being promotion by designing measures together with members and repeatedly discussing and improving based on diagnostic results.

■ Expected effects

Changes for individuals (employees)

・Deepening self-understanding
・Improving job satisfaction
・Autonomous career development

Changes for the organization

・Fostering an organizational culture based on purpose empathy
・Evolution into a self-driven organization

■ Comment on this initiative

Keisuke Yanagiuma, Representative Director, AZent Inc.

At AZent, we are working to improve well-being centered on the overlap of individual and organizational purpose.

By utilizing Wellpon, daily actions and awareness have become visible, increasing opportunities for each employee to face their own state.

Furthermore, through repeated dialogue based on diagnostic results and behavioral data, we feel that individual self-understanding has deepened, leading to improved organizational unity and job satisfaction.

Wellpon is a flexible mechanism that can be incorporated according to each company's policies and challenges, and we believe it will be an effective means for companies promoting well-being management.

We will continue to build an organization centered on well-being, taking this certification acquisition as a milestone.

[Wellpon Feature List]

Electronic payment (supports international brand card touch payment)
Digital