New Release: Long-awaited Revised Edition of the Bestselling Book 'The Textbook for Restaurant Marketing' Launches May 26th

## Theme of the Revised Edition: 'Escape from Ad-hoc Promotions!'

The theme of this latest revision is 'Escape from ad-hoc promotions.'

For many restaurants, marketing often relies on intuition or momentary inspiration. This book provides a thorough, on-the-ground perspective, covering concrete planning, practical know-how, and strategies for engaging staff.

The book proposes a hybrid strategy: leveraging traditional, 'hands-on' analogue marketing that remains effective today, alongside digital tools for greater efficiency.

## 'Concrete Marketing Strategies' Explained in the Book

The book covers specific methods to help restaurant owners select the most suitable promotions for their store size and characteristics, ultimately aiming to gain repeat customers and stabilize operations.

- Traditional Analogue Tactics: Localized strategies such as distributing flyers, postering, surveys, thank-you letters, and direct sales activities to build a loyal fanbase.
- Efficient Digital Tactics: Utilizing the internet and SNS to expand awareness with minimal effort and create motivation for visits.
- Implementation: Approaches to ensure that marketing plans are practiced collaboratively by both full-time and part-time staff.

## Strengths of This Book

The book content is linked to the education platforms 'Koremane Education DX' and 'Koremane School Education DX.' Learning content corresponding to each chapter of the book is provided as online videos, allowing users to efficiently learn specialized knowledge anywhere, anytime. By learning theories from the book and supplementing them with practical implementation steps via the video platform, a hybrid, location-independent online education model is realized.

## About 'Koremane Education DX' / 'Koremane School Education DX'

These DX solutions provide organization-building tools through over 1,000 content items. 'Koremane Education DX' is a video education service specialized for store businesses.

- Extensive Content: Over 1,000 items covering management, financial figures, customer acquisition, sanitation management, DX, and more.
- Original Training Construction: Users can combine existing video content with self-made videos (via 'Koremane BOX') to build proprietary training manuals.

## Book Details

- Price: 1,760 JPY (tax included)
- Product Code: 9784495542085
- Format: 46 Size
- Publisher: Dobunkan Shuppan
- Release Date: May 26, 2026

## Author Profiles

- Daisuke Nagaya (CEO, Delicious Notes Co., Ltd.): Expert in next-gen restaurant management consultancy leveraging AI/IT/IoT.
- Daiki Shiraiwa (CEO, Up Trend Creates Co., Ltd.): A hands-on consultant who works directly on the front lines.
- Ippei Ueda (CEO, E-Food Business Support Co., Ltd.): Specialist in vision design, corporate culture, and HR systems for SMEs.