Idol-Level Lashes with One Coat! rom&nd Launches Clumped Lash Mascara

rom&nd, a Korean cosmetic brand celebrating its 10th anniversary this year, is launching the new 'Han All Fix Lash Mascara,' which allows users to enjoy the popular 'clumped lash makeup' trend in the Japanese market, and the 'Han All Mascara Remover,' which effectively removes even waterproof mascaras. These new items propose an eye makeup routine that achieves natural clumped, long, and voluminous lashes, along with comfortable makeup removal. Both items will be sequentially available starting Friday, July 31, 2026, at variety stores, drugstores, and GMS nationwide (Note 1: In-store release date; availability may vary by store. Note 2: Excluding some stores). From makeup application to cleansing. rom&nd's new 'Eye Makeup Routine' With the growing influence of K-pop idol makeup, especially on social media, the trend has shifted from volume-focused lashes to 'delicate clumped lashes' that emphasize each individual lash. rom&nd has focused on this trend and developed the 'Han All Fix Lash Mascara' to create natural clumped, long, and voluminous lashes. By using fibers of various lengths that adhere to each lash, it achieves a finish that is resistant to clumping even with multiple coats. Furthermore, a pointed tweezer brush and a triangular cross-section design lift lashes from the root, creating a natural clumped effect. Recognizing the need for a gentle way to remove stubborn mascaras without harsh rubbing, rom&nd has also developed the 'Han All Mascara Remover,' formulated with five moisturizing ingredients (Note 3). This offers a comfortable eye makeup experience from application to removal. Han All Fix Lash Mascara Available in 3 colors. Content: 7g. Price: 1,595 yen (tax included). ■POINTS 1. Idol Lashes: Emphasizes each individual lash. Fibers of various lengths adhere evenly to each lash, preventing clumps even with reapplication, creating impressive lashes with delicate clumps and length. 2. Curl Lasting & Smudge-Proof for the Day (Note 4): This waterproof mascara is resistant to sweat and humidity, maintaining a beautiful finish as if freshly applied. 3. Tweezer Brush for Clumped Lashes: Features a fine-tipped tweezer brush and a triangular cross-section design. It coats lashes from the root, lifting them to create natural clumped lashes. ■HOW TO USE ♥TIP - For enhanced curl: Apply with a zigzag motion focusing on the lash roots. - For extended length: Use the brush vertically, coating each lash to emphasize its length. Han All Mascara Remover Content: 7g. Price: 1,210 yen (tax included). rom&nd proposes a comfortable eye makeup routine, from achieving ideal lashes to daily cleansing. The 'Han All Mascara Remover' quickly dissolves waterproof and hard-to-remove mascaras, allowing for smooth eye makeup removal. ■POINTS 1. Wide Comb Brush: Effortlessly removes waterproof mascara. The wide comb brush adheres evenly to each lash, quickly dissolving waterproof mascara for a smooth removal. 2. Contains 5 Lash Care Moisturizing Ingredients (Note 3): Formulated with five moisturizing ingredients (Note 3) to gently remove eye makeup while conditioning lashes. 3. Quickly Dissolves Stubborn Brow Mascara: Also effective for rom&nd's popular 'Han All Brow Cara,' removing not only mascara but also brow makeup smoothly. ♥TIP Can also be used for touch-ups of eyeliner and other eye makeup, making it a useful item for point makeup touch-ups on the go. (Note 3) Biotin, Panthenol, Glycine Soja (Soybean) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil (all moisturizing ingredients, based on raw material properties). (Note 4) During daytime activities (company research). Effects may vary by individual. Choose by Desired Lash Style! rom&nd HANALL MASCARA Lineup About rom&nd: Founded in 2016 by beauty creator Min Sae-rom, rom&nd is a cosmetic brand from Korea that focuses on exquisite color selection based on personal color analysis. In Japan, it pioneered the tint lip trend with the launch of 'rom&nd Juicy Lasting Tint' in 2019. Since then, it has consistently produced hit products ranging from color makeup to base makeup. Official Instagram Official X Official HP (KR) About iFamily SC Co. Ltd.: Established in 2000, iFamily SC Co. Ltd. led the wedding industry by providing standardized product quality and stable services based on a wedding service platform combining products, services, and content. Leveraging the content and customer experience accumulated from its wedding business, it launched its cosmetics business in 2016, receiving significant consumer response primarily through social media. After its IPO in 2021, the company has expanded its brands, including the global brand 'rom&nd,' which exports to over 40 countries worldwide.