DEAR DAHLIA Unveils 'White Jelly' Line in Japan and Hosts Pop-up Store in Harajuku with Ahn Hyo-seop

Luxury vegan beauty brand DEAR DAHLIA will host an immersive pop-up store to celebrate the launch of its new skincare line at @cosme TOKYO in Harajuku, Tokyo, from June 10 (Wed) to June 16 (Tue), 2026.

The centerpiece of this pop-up is the new 'White Jelly' skincare line, developed after years of research by DEAR DAHLIA. The line features the exclusive ingredient 'Pantehyal™,' a moisturizing complex that balances panthenol and hyaluronic acid. It nourishes the skin while maintaining a healthy condition, leading to a smooth, radiant complexion with a texture that feels as fresh as jelly.

The product line has attracted significant attention as actor Ahn Hyo-seop participated from the development stage. He contributed to improving the quality of the 'White Jelly' line by providing multifaceted feedback on textures and usage.

Commenting on the collaboration, Ahn Hyo-seop said, "It was a very meaningful experience to be involved in product development. I hope many people will experience the charm of the 'White Jelly' line for themselves."

The pop-up venue is designed as an immersive space where visitors can enjoy the world of 'White Jelly' both visually and auditorily. Visitors can experience the product's charm and story through an audio guide by Ahn Hyo-seop.

The venue will also feature various content, including an interactive experience zone expressing the freshness of 'Pantehyal,' a photo zone featuring Ahn Hyo-seop, and limited-edition gift events.

Park Eun, CMO of DEAR DAHLIA, stated, "Ahn Hyo-seop's sincere attitude and delicate perspective have further enhanced the perfection of the 'White Jelly' line," and added, "Through this pop-up in Tokyo, we want to further communicate our appeal as a global skincare brand."

In addition to the new skincare line, the pop-up will also feature the brand's signature color cosmetic lines. It will showcase many items available exclusively at this physical location in Japan, providing a special opportunity for customers to experience and purchase the brand's world in person.