[Korea Ginseng Corp. × Mimi Beauty] 'Immersive Beauty Experience' set in a Korean Folk Village – 10 Popular Korean Brands Gather for the 2nd 'NEWNEWFES'!
Korea Ginseng Corporation and Mimi Beauty are co-hosting the second 'NEWNEWFES', an experiential beauty event themed around a Korean folk village, at Belle Salle Roppongi on May 23, 2026. Ten popular Korean brands, including rom&nd, will participate, offering an immersive beauty experience.
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As the authorized Japanese distributor for approximately 15 Korean brands, including rom&nd, Ongredients, and JUNGSAEMMOOOL, leading the Korean cosmetics market in Japan, Korea Ginseng Corporation (Location: Nakano-ku, Tokyo / Representative Director: Kim Na-Yoon) will co-host the 'Korea Ginseng Corp. × Mimi Beauty 2nd NEWNEWFES' with Mimi Beauty (Location: Shibuya-ku, Tokyo, Representative Director and President: Ryoko Kurokawa), which operates the beauty media 'Mimi Beauty', on Saturday, May 23, 2026.
This event is the second installment of an experiential beauty event that received much positive feedback during its first run, with the theme of 'Korean Folk Village × Beauty Experience'. It is an immersive beauty event gathering 10 popular Korean brands.
In a space that feels like visiting a Korean folk village, you can enjoy a new sensation of beauty experience like never before, 'exploring while experiencing' cosmetics.
🔷 Event Overview
[Korea Ginseng Corp. × Mimi Beauty 2nd NEWNEWFES]
■ Date: Saturday, May 23, 2026
■ Venue: Belle Salle Roppongi B1F
(Sumitomo Fudosan Roppongi Dori Building, 7-18-18 Roppongi, Minato-ku, Tokyo)
Approx. 2 minutes walk from Roppongi Station
■ Event Hours (3 sessions)
① 10:00-12:00 (Reception 9:45)
② 13:00-15:00 (Reception 12:45)
③ 16:00-18:00 (Reception 15:45)
🔷 Highlight! A 'New Sensation' Event where the Worldview of Korea and Beauty Fuse
Set in a Korean folk village, special booths are prepared as experiential content to further enliven the venue, allowing you to enjoy and experience K-Beauty trends.
■ Immersive Beauty Experience Recreating a Korean Folk Village
The venue is a special space modeled after a traditional Korean folk village.
It's a new beauty event like never before, where space, story, and experience are integrated, not just viewing or trying products.
Photo opportunities and photo spots are also available to make you want to take pictures, allowing you to spend a special time feeling Korean culture and worldview.
■ 10 Popular Korean Brands Gather
A total of 10 popular Korean brands representing Korean beauty, covering cosmetics, skincare, and inner care, will participate.
This is a valuable opportunity to experience the latest trends in Korean beauty all at once while in Japan.
Furthermore, special opportunities are also available to be among the first to experience trending items in Korea and cosmetics not yet released in Japan.
[List of Participating Brands]
rom&nd, JUNG SAEMMOOL, DEAR DAHLIA, TONYMOLY, Ongredients, BRMUD, SKIN&LAB, grabity, FOODOLOGY, WHOLE BERRY
■ Participatory Content to Experience the Brand's Worldview
Each brand booth will offer game content tailored to its concept.
Participatory content is available where you can enjoy the brand's charm, such as experiences modeled after traditional Korean games and item suggestions tailored to skin concerns.
Moreover, a mechanism is in place to receive benefits with each experience at the booths.
Those who clear all brand booths will receive luxurious gifts.
The event is designed for all visitors to enjoy participating, so please come and experience it at the venue!
🔷 Event Participation Details
This event requires pre-registration.
Applications should be made via Cosme Remake's official Instagram.
■ Application Period: May 1 (Fri) - May 7 (Thu), 2026, until 23:59
■ Number of Participants: 20 people (10 pairs of 2 people each)
■ How to Apply: ① Follow Cosme Remake's official Instagram (@remake_official)
② Repost the relevant post
③ Comment with [リメイク] (Remake) on the relevant post
④ Apply via the application form received in DM
Click here to apply
About Korea Ginseng Corporation
Established in 2008. Started importing and distributing Korean cosmetics in 2011, and has since introduced numerous Korean cosmetic brands to Japan as the authorized Japanese distributor for over 20 brands, leading today's major boom.
In 2012, opened a directly managed Korean cosmetics specialty store in Shin-Okubo, a central hub for Korean culture.
Currently 'COSME Re
This event is the second installment of an experiential beauty event that received much positive feedback during its first run, with the theme of 'Korean Folk Village × Beauty Experience'. It is an immersive beauty event gathering 10 popular Korean brands.
In a space that feels like visiting a Korean folk village, you can enjoy a new sensation of beauty experience like never before, 'exploring while experiencing' cosmetics.
🔷 Event Overview
[Korea Ginseng Corp. × Mimi Beauty 2nd NEWNEWFES]
■ Date: Saturday, May 23, 2026
■ Venue: Belle Salle Roppongi B1F
(Sumitomo Fudosan Roppongi Dori Building, 7-18-18 Roppongi, Minato-ku, Tokyo)
Approx. 2 minutes walk from Roppongi Station
■ Event Hours (3 sessions)
① 10:00-12:00 (Reception 9:45)
② 13:00-15:00 (Reception 12:45)
③ 16:00-18:00 (Reception 15:45)
🔷 Highlight! A 'New Sensation' Event where the Worldview of Korea and Beauty Fuse
Set in a Korean folk village, special booths are prepared as experiential content to further enliven the venue, allowing you to enjoy and experience K-Beauty trends.
■ Immersive Beauty Experience Recreating a Korean Folk Village
The venue is a special space modeled after a traditional Korean folk village.
It's a new beauty event like never before, where space, story, and experience are integrated, not just viewing or trying products.
Photo opportunities and photo spots are also available to make you want to take pictures, allowing you to spend a special time feeling Korean culture and worldview.
■ 10 Popular Korean Brands Gather
A total of 10 popular Korean brands representing Korean beauty, covering cosmetics, skincare, and inner care, will participate.
This is a valuable opportunity to experience the latest trends in Korean beauty all at once while in Japan.
Furthermore, special opportunities are also available to be among the first to experience trending items in Korea and cosmetics not yet released in Japan.
[List of Participating Brands]
rom&nd, JUNG SAEMMOOL, DEAR DAHLIA, TONYMOLY, Ongredients, BRMUD, SKIN&LAB, grabity, FOODOLOGY, WHOLE BERRY
■ Participatory Content to Experience the Brand's Worldview
Each brand booth will offer game content tailored to its concept.
Participatory content is available where you can enjoy the brand's charm, such as experiences modeled after traditional Korean games and item suggestions tailored to skin concerns.
Moreover, a mechanism is in place to receive benefits with each experience at the booths.
Those who clear all brand booths will receive luxurious gifts.
The event is designed for all visitors to enjoy participating, so please come and experience it at the venue!
🔷 Event Participation Details
This event requires pre-registration.
Applications should be made via Cosme Remake's official Instagram.
■ Application Period: May 1 (Fri) - May 7 (Thu), 2026, until 23:59
■ Number of Participants: 20 people (10 pairs of 2 people each)
■ How to Apply: ① Follow Cosme Remake's official Instagram (@remake_official)
② Repost the relevant post
③ Comment with [リメイク] (Remake) on the relevant post
④ Apply via the application form received in DM
Click here to apply
About Korea Ginseng Corporation
Established in 2008. Started importing and distributing Korean cosmetics in 2011, and has since introduced numerous Korean cosmetic brands to Japan as the authorized Japanese distributor for over 20 brands, leading today's major boom.
In 2012, opened a directly managed Korean cosmetics specialty store in Shin-Okubo, a central hub for Korean culture.
Currently 'COSME Re