Koura Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture, President: Yutaka Numazawa), which operates the hot pot restaurant chain "Akakara" nationwide under the philosophy of "Creating Deliciousness and Fun," will offer a summer-limited "Choose Your Own Cold Noodle Lunch" for a limited time from July 14, 2026 (Tuesday) to September 30, 2026 (Wednesday). The lineup includes three types of cold noodles perfect for the hot season, including "Mala Cold Noodles" that utilize the savory flavor of Akakara miso. These will be available exclusively at 8 directly managed stores that offer lunch service.

Beat the Summer Heat with Akakara's "Choose Your Own Cold Noodle Lunch"!

We are releasing a summer-limited "Choose Your Own Cold Noodle Lunch" that is perfect for the upcoming season when appetites tend to decrease due to the heat.

The lineup features three varieties: "Mala Cold Noodles," which are addictive with the richness of Akakara miso and the numbing spice of mala; the classic "Morioka Cold Noodles," with the savory flavors of bonito and kelp; and "Nori Cold Noodles," with the appetizing aroma of Korean seaweed and sesame oil. You can choose according to your mood and preference.

Furthermore, we offer a set that includes a mini seseri don, made with Akakara's signature grilled chicken neck (seseri). This is a satisfyingly voluminous lunch for those who find cold noodles alone insufficient.

"Which cold noodle should I have today?" Enjoy the fun of choosing with Akakara's summer-limited lunch. Please take this opportunity to try it.

Cold Noodle Set Menus

Choose Your Own Cold Noodle & Mini Seseri Don Lunch: ¥1,290 (¥1,419 incl. tax)

Contents: Choice of cold noodle, Akakara potato salad, mini seseri don, pickles

Choose Your Own Cold Noodle Lunch: ¥990 (¥1,089 incl. tax)

Contents: Choice of cold noodle, Akakara potato salad

Choose from These 3 Cold Noodles:

Mala Cold Noodles: Refreshing yet numbing deliciousness. A bowl where the stimulation of mala and the savory flavor of Akakara miso intertwine.

Morioka Cold Noodles: A refreshing and orthodox cold noodle with the distinct flavor of bonito and kelp broth.

Generous Nori Cold Noodles: An aromatic cold noodle harmonizing the fragrant Korean seaweed and sesame oil.

"Akakara Cold Noodle Lunch" Overview

Period: July 14, 2026 (Tuesday) - September 30, 2026 (Wednesday)

Participating Stores: Akakara Sendai Marble Road Store, Akakara Shibuya Store, Akakara Takadanobaba Ekimae Store, Akakara Kawasaki Dice Store, Akakara Nagoya Main Store, Akakara Meieki Nishiguchi Store, Akakara Umeda NU Chayamachi Store, Akakara Tenjin Daimyo Store

Akakara Store List: https://akakara.jp/pages/shops Akakara Official Website: https://akakara.jp/

About the "Akakara" Brand

Since the opening of its first store in Nagoya in August 2003, Akakara has been a hot pot restaurant for over 20 years. Its signature dish, the "Akakara Nabe," is popular for its savory and spicy flavor, created with a unique blend of miso. The deeply flavorful and addictive hot pot, grilled dishes, and Nagoya specialty items can also be enjoyed. It has a large following of passionate fans seeking the "unique Akakara taste" that cannot be experienced elsewhere, and is supported by a wide range of customers, particularly women in their 20s. With over 150 stores nationwide, Akakara aims for further evolution as a leading provider of savory and spicy gourmet food.

[Koura Co., Ltd. Overview]

Company Name: Koura Co., Ltd. https://www.kora.co.jp/

Representative: President Yutaka Numazawa

Location: 3-1-7 Higashiwaki, Toyohashi City, Aichi Prefecture

Established: April 1974 (Founded: December 1969)

Main Business Activities: Operation of restaurants specializing in crab dishes, Japanese cuisine, hot pot dishes, yakiniku, etc., and providing management guidance to franchise stores.

FACT BOX

  • Source: PR TIMES
  • Category: プロモーション