Akakara Mala Hot Pot, a "Deliciously Spicy x Numbing" Sensation, Extends Availability Until May 20 Due to Overwhelming Popularity!
Akakara, a hot pot restaurant chain operated by Kora Co., Ltd., announced the extension of its popular "Akakara Mala Hot Pot" sales period until May 20, 2026, due to strong customer demand and positive reviews.
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- 📰 Published: May 7, 2026 at 19:00
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The "Akakara Mala Hot Pot," which has garnered attention as a new sensation combining "delicious spiciness and numbing," will have its sales period extended due to its popularity. Kora Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture, President: Yu Numazawa), which operates the hot pot restaurant chain "Akakara," has decided to extend the sales period of the "Akakara Mala Hot Pot" until Wednesday, May 20, 2026, in response to overwhelming customer acclaim during the ongoing "Mala Fair."
**Calls for it to be a "standard menu item" continue to pour in.**
The "Akakara Mala Hot Pot," introduced at this fair, has gained support for its unique flavor, which combines Akakara's signature "delicious spiciness" with the numbing sensation of Sichuan peppercorns and the aroma of spices, creating a distinct "mala" element.
By adding the popular mala stimulation to Akakara's unique rich flavor, a new "spicy-numbing" sensation has been achieved. Since its launch, many comments have been received on word-of-mouth platforms and social media, such as:
* "The Akakara miso and mala matched perfectly, it was supremely delicious!"
* "It's so good it's a shame it's temporary, I'd really like it to become a regular menu item."
* "The mala hot pot was so delicious, I'm going to go eat it again during the sales period!"
**Fusion with the trending "Mala Boom." Period Extension.**
In recent years, with increasing attention on "spicy-numbing" dishes like Malatang, this product, which fuses Akakara's signature menu item, has expanded its support as a new way to enjoy hot pot.
This extension of sales was decided in response to customer feedback and repeat demand.
Although sales were originally scheduled to end on Sunday, May 10, the period has been extended until Wednesday, May 20, to allow more customers to enjoy it.
**If you haven't experienced it yet, now is your chance.**
Experience the new sensation of Akakara hot pot, combining "delicious spiciness" with "numbing."
Once you try it, you'll be hooked on its flavor, so please take this opportunity to experience it.
**Overview**
* Extension Period: Until Wednesday, May 20, 2026
* Applicable Stores: All Akakara stores
* Special Website: https://akakara.jp/pages/campaign-page/mala_2026
* Akakara Store List: https://akakara.jp/pages/shops
* Akakara Official Homepage: https://akakara.jp/
*All photos are for illustrative purposes only.*
**About the "Akakara" Brand**
Since the opening of the first "Akakara" store in Nagoya in August 2003, it has been a hot pot restaurant chain operating for over 20 years. It is popular for its deliciously spicy dishes made with miso blended in a unique ratio, and its signature menu item is the "Akakara Hot Pot" with its rich umami and addictive spiciness. Once tasted, you can enjoy deeply flavored hot pot, grilled dishes, and Nagoya specialties that will get you hooked. Many enthusiastic fans seek "Akakara's unique taste" that cannot be experienced elsewhere, and it is supported by a wide range of customers, especially women in their 20s. With approximately 150 stores nationwide, it aims for further evolution as a top runner in delicious spicy gourmet food.
**Kora Co., Ltd. Overview**
* Trade Name: Kora Co., Ltd. https://www.kora.co.jp/
* Representative: Yu Numazawa, President and Representative Director
* Location: 3-1-7 Higashiwaki, Toyohashi City, Aichi Prefecture
* Established: April 1974 (Founded/December 1969)
* Main Business Activities: Management of crab dishes, Japanese cuisine, hot pot dishes, yakiniku restaurants, and management guidance for franchise stores.
**Calls for it to be a "standard menu item" continue to pour in.**
The "Akakara Mala Hot Pot," introduced at this fair, has gained support for its unique flavor, which combines Akakara's signature "delicious spiciness" with the numbing sensation of Sichuan peppercorns and the aroma of spices, creating a distinct "mala" element.
By adding the popular mala stimulation to Akakara's unique rich flavor, a new "spicy-numbing" sensation has been achieved. Since its launch, many comments have been received on word-of-mouth platforms and social media, such as:
* "The Akakara miso and mala matched perfectly, it was supremely delicious!"
* "It's so good it's a shame it's temporary, I'd really like it to become a regular menu item."
* "The mala hot pot was so delicious, I'm going to go eat it again during the sales period!"
**Fusion with the trending "Mala Boom." Period Extension.**
In recent years, with increasing attention on "spicy-numbing" dishes like Malatang, this product, which fuses Akakara's signature menu item, has expanded its support as a new way to enjoy hot pot.
This extension of sales was decided in response to customer feedback and repeat demand.
Although sales were originally scheduled to end on Sunday, May 10, the period has been extended until Wednesday, May 20, to allow more customers to enjoy it.
**If you haven't experienced it yet, now is your chance.**
Experience the new sensation of Akakara hot pot, combining "delicious spiciness" with "numbing."
Once you try it, you'll be hooked on its flavor, so please take this opportunity to experience it.
**Overview**
* Extension Period: Until Wednesday, May 20, 2026
* Applicable Stores: All Akakara stores
* Special Website: https://akakara.jp/pages/campaign-page/mala_2026
* Akakara Store List: https://akakara.jp/pages/shops
* Akakara Official Homepage: https://akakara.jp/
*All photos are for illustrative purposes only.*
**About the "Akakara" Brand**
Since the opening of the first "Akakara" store in Nagoya in August 2003, it has been a hot pot restaurant chain operating for over 20 years. It is popular for its deliciously spicy dishes made with miso blended in a unique ratio, and its signature menu item is the "Akakara Hot Pot" with its rich umami and addictive spiciness. Once tasted, you can enjoy deeply flavored hot pot, grilled dishes, and Nagoya specialties that will get you hooked. Many enthusiastic fans seek "Akakara's unique taste" that cannot be experienced elsewhere, and it is supported by a wide range of customers, especially women in their 20s. With approximately 150 stores nationwide, it aims for further evolution as a top runner in delicious spicy gourmet food.
**Kora Co., Ltd. Overview**
* Trade Name: Kora Co., Ltd. https://www.kora.co.jp/
* Representative: Yu Numazawa, President and Representative Director
* Location: 3-1-7 Higashiwaki, Toyohashi City, Aichi Prefecture
* Established: April 1974 (Founded/December 1969)
* Main Business Activities: Management of crab dishes, Japanese cuisine, hot pot dishes, yakiniku restaurants, and management guidance for franchise stores.