Sasuke Financial Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Kiyotaka Matsui), which operates the all-in-one insurance comparison and quote site "Konohoken!" (https://konohoken.com/), has announced its popular insurance rankings for July 2026.
Overview of Popular Insurance Rankings for July 2026
- Survey Period: May 1-31, 2026
- Survey Objective: Insurance popularity survey (calculated based on the number of applications and transitions to insurance companies)
Life Insurance (Death Benefit) / Medical Insurance Rankings
Cancer Insurance / Medical Insurance for People with Pre-existing Conditions Rankings
Disability Income Insurance / Automobile Insurance Rankings
Click here for the comprehensive life insurance ranking
Life Insurance
Life Insurance (Death Benefit) Ranking
1st: Hanasaku Life - Hanasaku Teiki https://konohoken.com/life/term-life/hanasaku/hanasaku_life_1/ 2nd: ORIX Life Insurance - Shushin Hoken RISE
https://konohoken.com/life/whole-life/orix/orix_life_1/
3rd: Lifenet Insurance Company - Lifenet Insurance Company's Term Life Insurance
https://konohoken.com/life/term-life/lifenet/lifenet_life_1/
Medical Insurance Ranking
1st: Medicare Life Insurance - Shin Medicare Fit A (Ace) Light Plan (25)
https://konohoken.com/medical/medicare/medicare_medical_1/
2nd: Hanasaku Life - Hanasaku Iryo
https://konohoken.com/medical/hanasaku/hanasaku_medical_1/
3rd: SBI Life Insurance - SBI Life Insurance's Whole Life Medical Insurance Neo
https://konohoken.com/medical/sbi/sbi_medical_2/
Cancer Insurance Ranking
1st: Hanasaku Life - Hanasaku Gan Hoken
https://konohoken.com/cancer/hanasaku/hanasaku_cancer_3/
2nd: Medicare Life Insurance - Medicare Fit Cancer Insurance
https://konohoken.com/cancer/medicare/medicare_cancer_1/
3rd: Lifenet Insurance Company - Lifenet Insurance Company's Term Cancer Insurance
https://konohoken.com/cancer/lifenet/lifenet_cancer_4/
Female Medical Insurance Ranking
1st: Hanasaku Life - Hanasaku Iryo (Female Plan)
https://konohoken.com/medical/lady/hanasaku/hanasaku_medical_2/
2nd: ORIX Life Insurance - Medical Insurance CURE Lady Next
https://konohoken.com/medical/lady/orix/orix_medical_2/
3rd: Medicare Life Insurance - Shin Medicare Fit A (Ace) Light Lady Plan (25)
https://konohoken.com/medical/lady/medicare/medicare_medical_6/
Medical Insurance Ranking for People with Pre-existing Conditions
1st: Medicare Life Insurance - Shin Medicare Fit Re (Relief)
https://konohoken.com/medical/relax/medicare/medicare_medical_4/
2nd: Hanasaku Life - Kantan Kokuchi Hanasaku Iryo
https://konohoken.com/medical/relax/hanasaku/hanasaku_medical_3/
3rd: Zurich Life Insurance - Whole Life Medical Insurance Premium Z Wide
https://konohoken.com/medical/relax/zurich/zurich_medical_4/
Disability Income Insurance Ranking
1st: SBI Life Insurance - Hatara Kuru Hito no Tayori
https://konohoken.com/disability/sbi/sbi_disability_1/
2nd: Lifenet Insurance Company - Lifenet Insurance Company's Disability Income Insurance
https://konohoken.com/disability/lifenet/lifenet_disability_4/
3rd: Zurich Life Insurance - Kurasu Plus Z
https://konohoken.com/disability/zurich/zurich_disability_2/
Foreign Currency Denominated Insurance Ranking
https://konohoken.com/life/foreigncurrency/
1st: Manulife Life Insurance - Kodawari Gaika Shushin
2nd: ORIX Life Insurance - US Dollar Denominated Whole Life Insurance US RISE
3rd: ORIX Life Insurance - US Dollar Denominated Whole Life Insurance Candle
Variable Insurance Ranking
https://konohoken.com/life/variable/
1st: Hanasaku Life - Hanasaku Variable Insurance
2nd: AXA Life Insurance - Unit-linked Insurance (Fixed Term Type)
3rd: SOMPO Himawari Life Insurance - Variable Insurance to Support Health: Future Guardian
Non-Life Insurance
Automobile Insurance Ranking
https://konohoken.com/car/
1st: Mitsui Direct General Insurance - Strong and Gentle Car Insurance
2nd: Rakuten General Insurance - Rakuten Automobile Insurance (Personal Automobile Insurance)
3rd: SBI General Insurance - SBI General Insurance's Automobile Insurance
Pet Insurance Ranking
https://konohoken.com/pet/
1st: Little Family SSI - Wan Days / Nyan Days
https://konohoken.com/pet/little_family_ssi/little_family_ssi_pet_1/
2nd: Rakuten General Insurance - Super Pet Insurance (Pet Insurance 2020)
https://konohoken.com/pet/rakuten_nli/rakuten_nli_pet_1/
3rd: SBI Pet SSI - SBI Pet SSI's Pet Insurance
https://konohoken.com/pet/sbipet_ssi/sbipet_ssi_pet_1/
What is Konohoken!
URL: https://konohoken.com/
"Konohoken!" is a digital insurance agency where you can complete your insurance selection online. By digitizing all processes from insurance quotes, comparisons, reviews, to applications, we realize a "world where you can choose the insurance that suits you, by yourself." Konohoken! is designed for intuitive operation, and by incorporating illustrations and infographics, we present insurance products, which are often considered complex and difficult to understand, in a clear and easy-to-understand manner. Furthermore, with abundant reviews and expert comments, you can research insurance anytime and anywhere with an internet connection.
About Sasuke Financial Lab Co., Ltd.
▶ Company Homepage: https://sasukefinlab.com/ ▶ Konohoken!: https://konohoken.com/ ▶ Shikkari Hoken, Chanto Setsuyaku.: https://www.navinavi-hoken.com/ ▶ Hoken Hikaku Lifey: https://lify.jp/ ▶ Corporate Insurance Comparison Lifey: https://kigyo-zaimu.jp/
With the mission of "A world where you can choose the insurance that suits you, by yourself," we operate digital insurance agencies "Konohoken!", "Shikkari Hoken, Chanto Setsuyaku.", "Hoken Hikaku Lifey", and "Corporate Insurance Comparison Lifey". We also provide DX and marketing support services for the insurance industry, where digital technology adoption is rapidly advancing. At "Konohoken!", "Shikkari Hoken, Chanto Setsuyaku.", "Hoken Hikaku Lifey", and "Corporate Insurance Comparison Lifey", we have digitized all processes from insurance quotes, comparisons, reviews, to applications, making them intuitive to operate. By incorporating illustrations and infographics, we present insurance products, which are often considered complex and difficult to understand, in a clear and easy-to-understand manner. Additionally, with abundant reviews and expert comments, you can research and apply for insurance anytime and anywhere with an internet connection.
Company Profile
Company Name: Sasuke Financial Lab Co., Ltd. (https://sasukefinlab.com/)
Head Office Location: Otemachi Building 2F, FINOLAB, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
Established: March 2016
Representative: Representative Director Kiyotaka Matsui
Business Activities: Digital insurance agency business, InsurTech business
"Konohoken!"
URL: https://konohoken.com/
"Shikkari Hoken, Chanto Setsuyaku."
URL: https://www.navinavi-hoken.com/
"Hoken Hikaku Lifey"
URL: https://lify.jp/
"Corporate Insurance Comparison Lifey"
URL: https://kigyo-zaimu.jp/
Official SNS
X (formerly Twitter)
Konohoken! https://twitter.com/konohoken/
Sasuke Financial Lab Co., Ltd. https://twitter.com/sasukefinlab/
Konohoken! https://www.facebook.com/konohoken.sasuke/
Sasuke Financial Lab Co., Ltd. https://www.facebook.com/sasukefinanciallab/
Konohoken! Lab | Insurance and Money Research Institute https://www.instagram.com/konohoken/
YouTube
Konohoken! Lab https://www.youtube.com/@konohokenlab
Konohoken! https://www.youtube.com/@konohoken
Sasuke Financial Lab Co., Ltd. https://www.youtube.com/@sasukefinanciallab7613
FACT BOX
- Source: PR TIMES
- Category: press_release