[Mother's Day Awareness Survey] Is There a Gap Between What Mothers 'Want' and What Children 'Want to Give'? A Major Survey of the True Feelings of Mothers and Children | "Shikkari Hoken, Chanto Setsuyaku." Conducts an Awareness Survey on Mother's Day Targeting 400 Men and Women
Sasuke Financial Lab, operating the insurance comparison site "Shikkari Hoken, Chanto Setsuyaku.", conducted an awareness survey on Mother's Day gifts targeting 400 men and women aged 20 and over. The survey revealed a gap between what children intend to give and what mothers truly appreciate, highlighting that emotional value is highly cherished by mothers.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 21:10
- 🔍 Collected: May 1, 2026 at 12:31
- 🤖 AI Analyzed: May 1, 2026 at 20:05 (7h 33m after Collected)
Sasuke Financial Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kiyotaka Matsui), which operates the comprehensive insurance site "Shikkari Hoken, Chanto Setsuyaku." (https://www.navinavi-hoken.com/) that allows users to compare insurance and consult with a financial planner for free, conducted and released an awareness survey on Mother's Day gifts targeting 400 men and women aged 20 and over, ahead of Mother's Day on May 10th.
Guide to Using This Survey Data
If you wish to reproduce or cite this survey data, please credit "Shikkari Hoken, Chanto Setsuyaku. Editorial Department (Sasuke Financial Lab Co., Ltd.)" and cooperate by including a link to the website (https://www.navinavi-hoken.com/).
Click here for the full article
Survey Summary
- Approximately 90% plan to give a gift for Mother's Day this year. A certain number of people also give gifts to their spouse's mother (mother-in-law) in addition to their own mother.
- The gift budget is mainly "2,000 yen to less than 4,000 yen", with classic choices like "sweets and confectioneries" and "flowers (carnations, etc.)" being top choices.
- On the other hand, what mothers have been happy to receive so far includes "letters/messages" and "handmade items". It is clear that "sentiments" and "feelings" are appreciated more than "price or material things".
Background of the Survey
Every second Sunday in May is Mother's Day. It is cherished by many as an important opportunity to express daily gratitude to mothers. However, many people also face the dilemma of "not knowing what to give to make their mother happy." In recent years, with the diversification of gift options, there is a possibility of a discrepancy between the intentions of the givers (children) and the expectations of the receivers (mothers). Therefore, this survey was conducted from both the children's and mothers' perspectives to clarify the reality and awareness of Mother's Day gifts.
Survey Results
Approximately 90% plan to give a gift for Mother's Day this year.
When people who are children were asked if they plan to give a gift to their mother (their own mother or spouse's mother) for Mother's Day this year (multiple answers allowed), the most common response was "I plan to give a gift to my own mother" at 54.8%. This was followed by "I plan to give a gift to my husband's mother" at 27.1%, and "I plan to give a gift to my wife's mother" at 8.1%.
This indicates that Mother's Day is an established event for many people.
Mother's Day Gift Budget Centered on "2,000 yen to less than 4,000 yen"
When people who plan to give a gift to their mother (their own mother or spouse's mother) for Mother's Day this year were asked about their gift budget, the most common response was "2,000 yen to less than 3,000 yen" at 24.1%. This was followed by "3,000 yen to less than 4,000 yen" at 21.1%, and "4,000 yen to less than 5,000 yen" at 12.4%.
Approximately half of the respondents fall into the "2,000 yen to less than 4,000 yen" budget range, suggesting a tendency to prioritize "sustainability" over high-cost gifts.
Popular Mother's Day Gifts: "Sweets and Confectioneries" and "Flowers (Carnations, etc.)" Top the List
When people who plan to give a gift to their mother (their own mother or spouse's mother) for Mother's Day this year were asked about the gifts they plan to give (multiple answers allowed), the most common response was "sweets and confectioneries" at 34.6%, followed by "flowers (carnations, etc.)" at 25.9%.
Even with the diversification of gift options, there is a tendency to choose "classic gifts" that are sure to be appreciated.
Top Reasons for Giving Mother's Day Gifts: "Gratitude" and "Wanting to See Mother's Happy Face"
When people who are children were asked about their reasons for giving Mother's Day gifts, the most common response was "because I want to express my daily gratitude" at 37.9%. This was followed by "because I want to see my mother's happy face" at 23.4%, and "because it's an annual event" at 14.0%.
This indicates that Mother's Day is perceived more as "an opportunity to express gratitude to mothers" rather than a mandatory or formal event.
Memorable Mother's Day Experiences, Many Episodes of Feeling "Glad I Celebrated"
When asked if they had any "episodes where they felt glad they celebrated" or "episodes where they felt they failed in gift selection, etc." regarding Mother's Day (free description), various episodes and memories were shared.
First, a selection of "episodes where they felt glad they celebrated," categorized by the type of gift given:
■ Flowers (Carnations, etc.)
・Every Mother's Day, I always give flowers to express my gratitude.
Guide to Using This Survey Data
If you wish to reproduce or cite this survey data, please credit "Shikkari Hoken, Chanto Setsuyaku. Editorial Department (Sasuke Financial Lab Co., Ltd.)" and cooperate by including a link to the website (https://www.navinavi-hoken.com/).
Click here for the full article
Survey Summary
- Approximately 90% plan to give a gift for Mother's Day this year. A certain number of people also give gifts to their spouse's mother (mother-in-law) in addition to their own mother.
- The gift budget is mainly "2,000 yen to less than 4,000 yen", with classic choices like "sweets and confectioneries" and "flowers (carnations, etc.)" being top choices.
- On the other hand, what mothers have been happy to receive so far includes "letters/messages" and "handmade items". It is clear that "sentiments" and "feelings" are appreciated more than "price or material things".
Background of the Survey
Every second Sunday in May is Mother's Day. It is cherished by many as an important opportunity to express daily gratitude to mothers. However, many people also face the dilemma of "not knowing what to give to make their mother happy." In recent years, with the diversification of gift options, there is a possibility of a discrepancy between the intentions of the givers (children) and the expectations of the receivers (mothers). Therefore, this survey was conducted from both the children's and mothers' perspectives to clarify the reality and awareness of Mother's Day gifts.
Survey Results
Approximately 90% plan to give a gift for Mother's Day this year.
When people who are children were asked if they plan to give a gift to their mother (their own mother or spouse's mother) for Mother's Day this year (multiple answers allowed), the most common response was "I plan to give a gift to my own mother" at 54.8%. This was followed by "I plan to give a gift to my husband's mother" at 27.1%, and "I plan to give a gift to my wife's mother" at 8.1%.
This indicates that Mother's Day is an established event for many people.
Mother's Day Gift Budget Centered on "2,000 yen to less than 4,000 yen"
When people who plan to give a gift to their mother (their own mother or spouse's mother) for Mother's Day this year were asked about their gift budget, the most common response was "2,000 yen to less than 3,000 yen" at 24.1%. This was followed by "3,000 yen to less than 4,000 yen" at 21.1%, and "4,000 yen to less than 5,000 yen" at 12.4%.
Approximately half of the respondents fall into the "2,000 yen to less than 4,000 yen" budget range, suggesting a tendency to prioritize "sustainability" over high-cost gifts.
Popular Mother's Day Gifts: "Sweets and Confectioneries" and "Flowers (Carnations, etc.)" Top the List
When people who plan to give a gift to their mother (their own mother or spouse's mother) for Mother's Day this year were asked about the gifts they plan to give (multiple answers allowed), the most common response was "sweets and confectioneries" at 34.6%, followed by "flowers (carnations, etc.)" at 25.9%.
Even with the diversification of gift options, there is a tendency to choose "classic gifts" that are sure to be appreciated.
Top Reasons for Giving Mother's Day Gifts: "Gratitude" and "Wanting to See Mother's Happy Face"
When people who are children were asked about their reasons for giving Mother's Day gifts, the most common response was "because I want to express my daily gratitude" at 37.9%. This was followed by "because I want to see my mother's happy face" at 23.4%, and "because it's an annual event" at 14.0%.
This indicates that Mother's Day is perceived more as "an opportunity to express gratitude to mothers" rather than a mandatory or formal event.
Memorable Mother's Day Experiences, Many Episodes of Feeling "Glad I Celebrated"
When asked if they had any "episodes where they felt glad they celebrated" or "episodes where they felt they failed in gift selection, etc." regarding Mother's Day (free description), various episodes and memories were shared.
First, a selection of "episodes where they felt glad they celebrated," categorized by the type of gift given:
■ Flowers (Carnations, etc.)
・Every Mother's Day, I always give flowers to express my gratitude.