Sasuke Financial Lab Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kiyotaka Matsui, hereinafter 'our company') is pleased to announce the April 2026 edition of the popular insurance ranking on its comprehensive insurance comparison and useful information site 'Insurance Comparison Lify' (https://lify.jp/).
<Regarding the Ranking Criteria> - Products are listed in order of the number of contracts among those newly contracted through Insurance Comparison Lify operated by Sasuke Financial Lab Inc. during the aggregation period (2025/09/01 - 2026/02/28). - The listed products are based on the criteria described in each insurance ranking. - Even if there were contracts during the aggregation period, products may not be listed if sales were suspended or due to the intentions of the insurance company. - If a product has been revised, it is aggregated and listed together with the contract numbers of the old product.
■ Life Insurance
### Term Insurance Popularity Ranking 1st place: Hanasaku Term | Hanasaku Life 2nd place: Click Term! Neo (Internet application exclusive term insurance (no surrender value type)) | SBI Life 3rd place: Term Insurance Platinum | Zurich Life
### Funeral Insurance Popularity Ranking 1st place: SBI Iki Iki Small Amount Short Term Death Insurance | SBI Iki Iki Small Amount Short Term Insurance 2nd place: Easy to Start! Funeral Insurance [Non-participating 1-year term insurance (insurance amount denominated)] | Memolead Life 3rd place: Dekiru Death Insurance | Fuji Small Amount Short Term Insurance
### Whole Life Insurance Popularity Ranking 1st place: Whole Life Insurance Rise | ORIX Life 2nd place: Rakuten Life Super Whole Life Insurance | Rakuten Life 3rd place: Whole Life Insurance Platinum | Zurich Life
FACT BOX
- Source: PR TIMES
- Category: Survey
- Dates in source: 2025/09/01～2026/02/28