Beat the Summer Heat with Essential "Heat-Shielding Umbrellas"! KONCIWA x Yuki Yoda Large-Scale Ads to Appear in Major Stations for 4 Consecutive Months

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 1, 2026 9:00 PM ・ Updated Jul 1, 2026 12:51 PM ・ 6 min read ・ Source: PR TIMES

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Beat the Summer Heat with Essential "Heat-Shielding Umbrellas"! KONCIWA x Yuki Yoda Large-Scale Ads to Appear in Major Stations for 4 Consecutive Months — Image: PR TIMES

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 1, 2026

KONCIWA Inc. (Headquarters: Bunkyo-ku, Tokyo), which develops the lifestyle brand "KONCIWA" centered on umbrellas, will launch a large-scale transportation advertising campaign featuring new visuals and commercials starring image character Yuki Yoda, from April to July in major stations in Tokyo, Yokohama, and Umeda.

Japan's summers are becoming increasingly harsh year by year. In preparation for the upcoming UV and extreme heat season, KONCIWA proposes its latest umbrellas that combine "smart usability that sets you right in 1 second" with "overwhelming heat-shielding performance." Along with Yoda's fresh expressions, we will convey the appeal of these umbrellas as an "essential summer item" that makes everyday outings a little lighter and more comfortable, through digital signage in major stations.

April Display Areas

Kita-Senju Station (MCV Kita-Senju)

Ikebukuro Station (MCV Marunouchi Line)

Shinjuku Station (In front of MCV Shinjuku B11 Exit)

Ueno Station (MCV Hibiya Line)

May Display Areas

Kita-Senju Station (MCV Kita-Senju)

Akihabara Station (MCV Akihabara)

Ikebukuro Station (MCV Marunouchi Line)

Shinjuku Station (In front of MCV Shinjuku B11 Exit)

Toyosu Station (MCV Toyosu LaLaport Ticket Gate)

Ueno Station (MCV Hibiya Line)

Yokohama Station (JAD Vision Yokohama Station)

June Display Areas

Kita-Senju Station

Ikebukuro Station (Marunouchi Line)

Shinjuku Station (East Ticket Gate)

Toyosu Station (LaLaport Ticket Gate)

Ueno Station (Hibiya Line)

Akihabara Station

Yokohama Station

Umeda Station

July Display Areas

Ikebukuro Station (MCV Fukutoshin Line)

Ueno Station (MCV Hibiya Line)

Toyosu Station (MCV Ticket gate in front of station intersection)

Kita-Senju Station (MCV Kita-Senju)

【Notes】

*Please refrain from inquiring with station staff.

*When viewing, please be considerate of others and do not obstruct pedestrian traffic.

Advertising Model: MFU 1S AIR

Utilizing a uniquely developed 10D ultra-thin, high-density fabric and carbon fiber ribs, it achieves an astonishing lightness of only 200g while maintaining robust durability. Its most distinctive feature is the innovative structure that allows the folds to align naturally the moment it is closed. With an unprecedented comfortable usability that allows for "smart storage in 1 second," this umbrella is an indispensable item for your summer commute and school bag, and a must-have for the upcoming season.

View Details

Company Profile

Company Name: KONCIWA Inc.

Business Activities: Planning, development, and sales of lifestyle products centered on umbrellas

Official Website: https://www.konciwa.com

Inquiries Regarding This Publication

KONCIWA Inc. TEL: 03-4578-0000 (Representative)

1F Hayashibiru, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033

Online Store: https://konciwa.com/

Instagram: https://www.instagram.com/konciwa_official/

X: https://x.com/Konciwa100

Facebook: https://www.facebook.com/people/Konciwa-Japan/61559899507418/

TikTok: https://www.tiktok.com/@konciwa

LINE: @163ppwbu

E-mail: support@konciwa.com

FACT BOX

Source: PR TIMES
Category: 広告

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

A station concourse features multiple digital advertisements for KONCIWA's "Heat-Shielding Umbrella" campaign, showcasing model Yuuki Yoda. The ads are displayed on pillars along the walkway.

KONCIWA's "Heat-Shielding Umbrella" advertisement featuring Yuuki Yoda is displayed on a pillar in a station concourse. The ad promotes the umbrella's features and a pop-up shop. Confidence: high
Multiple KONCIWA "Heat-Shielding Umbrella" advertisements are visible along the station concourse pillars, promoting the product and its benefits. Confidence: high
A digital sign with station information and directional arrows is visible above the ticket gates in the station concourse. Confidence: medium
A KONCIWA "Heat-Shielding Umbrella" advertisement is displayed on a pillar, featuring model Yuuki Yoda and promoting the product's features. Confidence: high

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 1, 2026 9:00 PM — Distributor PR TIMES
Collected　Jul 1, 2026 12:44 PM
AI structured & analyzed　Jul 1, 2026 12:44 PM
Desk-reviewed & published　Jul 1, 2026 9:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000044.000158998.html

When was it published?

Jul 1, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Beat the Summer Heat with Essential "Heat-Shielding Umbrellas"! KONCIWA x Yuki Yoda Large-Scale Ads to Appear in Major Stations for 4 Consecutive Months”AI News by Washin Village（和心村）, Jul 1, 2026. https://aeo.washinmura.jp/ai/konciwa-com/en/news/2026-07-01-%E5%A4%8F%E3%81%AE%E5%BF%85%E9%9C%80%E5%93%81-%E9%81%AE%E7%86%B1%E6%97%A5%E5%82%98-%E3%81%A7%E9%85%B7%E6%9A%91%E3%82%92%E5%BF%AB%E9%81%A9%E3%81%AB-konciwa-%E4%B8%8E%E7%94%B0%E7%A5%90%E5%B8%8C%E3%81%95%E3%82%93%E3%81%AE%E5%A4%A7%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%8C4

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