KONCIWA Launches New Lightweight UV-Protective Umbrella Featuring Yoda Yuki in Top Fashion Magazines
Key facts
- KONCIWA Launches New Lightweight UV-Protective Umbrella Featuring Yoda Yuki in Top Fashion Magazines
- KONCIWA Co., Ltd. has launched a new advertising campaign featuring brand ambassador Yoda Yuki, showcasing its latest compact and ultra-light umbrella 'MFU 1S AIR' in leading fashion magazines 'VERY,' 'Oggi,' and 'ar' from May to June.
- Source: PR Times
- Date: June 15, 2026
Direct answer
KONCIWA Co., Ltd. has launched a new advertising campaign featuring brand ambassador Yoda Yuki, showcasing its latest compact and ultra-light umbrella 'MFU 1S AIR' in leading fashion magazines 'VERY,' 'Oggi,' and 'ar' from May to June.
- Citation
- KONCIWA Launches New Lightweight UV-Protective Umbrella Featuring Yoda Yuki in Top Fashion Magazines (June 15, 2026), PR Times
- Source
- PR Times
- Date
- June 15, 2026
KONCIWA Co., Ltd. has launched a new advertising campaign featuring brand ambassador Yoda Yuki, showcasing its latest compact and ultra-light umbrella 'MFU 1S AIR' in leading fashion magazines 'VERY,' 'Oggi,' and 'ar' from May to June.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 21:00
- 🔍 Collected: June 16, 2026 at 00:36 (3h 36m after Published)
- 🤖 AI Analyzed: June 16, 2026 at 00:43 (6 min after Collected)
KONCIWA Co., Ltd. (headquartered in Bunkyo-ku, Tokyo), the lifestyle brand centered around umbrellas under the name 'KONCIWA,' will sequentially feature its latest visual campaign starring brand ambassador Yoda Yuki in three major fashion magazines—'VERY,' 'Oggi,' and 'ar'—from May through June.
As June arrives, with increasingly intense UV rays and sudden weather changes, KONCIWA introduces the 'MFU 1S AIR,' a dual-purpose sun and rain umbrella that combines 'smart usability with one-second folding' and an astonishingly lightweight design of just 200 grams.
Featured across publications that shape lifestyle and fashion trends, the campaign highlights the product's appeal as an essential summer item—elegant, effortless, and perfectly suited to help consumers navigate the hot season in style, all enhanced by Yoda Yuki’s radiant and graceful presence.
Magazine Advertising Schedule
From May to June, advertisements will appear in the following popular fashion magazines (issue dates). Styling that aligns with each magazine’s target audience’s lifestyle is also worth noting.
'Very' June Issue (released May 7)
—Targeting 30s and 40s married women and mothers, promoting smart functionality for daily school drop-offs and outings.
'Oggi' July Issue (released May 28)
—For stylish working women in their 20s and 30s, offering a high-quality, sleek design perfect for daily commutes.
'ar' July Issue (released June 12)
—For trend-conscious women in their 20s, introducing the latest UV and heat protection solutions that preserve both skin tone and personal style.
Featured Model: MFU 1S AIR
The umbrella held by Yoda Yuki in these visuals is KONCIWA’s latest flagship product, the 'MFU 1S AIR.'
Featuring proprietary 10D ultra-thin high-density fabric and carbon fiber ribs, it achieves an incredible weight of just 200 grams while maintaining exceptional durability. Its standout feature is an innovative structure that automatically aligns the folds the moment it closes. This 'one-second smart folding' delivers an unprecedented level of convenience, making it an indispensable item for summer handbags and the seasons ahead.
Learn More
■ Company Overview
Company Name: KONCIWA Co., Ltd.
Business: Planning, development, and sales of lifestyle products centered on umbrellas
Official Website: https://www.konciwa.com
■ Media Contact
KONCIWA Co., Ltd. TEL: 03-4578-0000 (main)
Hikawa Building 1F, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033
＜KONCIWA Official Website & SNS＞
Online Store: https://konciwa.com/
Instagram: https://www.instagram.com/konciwa_official/
X: https://x.com/Konciwa100
Facebook: https://www.facebook.com/people/Konciwa-Japan/61559899507418/
TikTok: https://www.tiktok.com/@konciwa
LINE: @617erxdb
E-mail: support@konciwa.com
As June arrives, with increasingly intense UV rays and sudden weather changes, KONCIWA introduces the 'MFU 1S AIR,' a dual-purpose sun and rain umbrella that combines 'smart usability with one-second folding' and an astonishingly lightweight design of just 200 grams.
Featured across publications that shape lifestyle and fashion trends, the campaign highlights the product's appeal as an essential summer item—elegant, effortless, and perfectly suited to help consumers navigate the hot season in style, all enhanced by Yoda Yuki’s radiant and graceful presence.
Magazine Advertising Schedule
From May to June, advertisements will appear in the following popular fashion magazines (issue dates). Styling that aligns with each magazine’s target audience’s lifestyle is also worth noting.
'Very' June Issue (released May 7)
—Targeting 30s and 40s married women and mothers, promoting smart functionality for daily school drop-offs and outings.
'Oggi' July Issue (released May 28)
—For stylish working women in their 20s and 30s, offering a high-quality, sleek design perfect for daily commutes.
'ar' July Issue (released June 12)
—For trend-conscious women in their 20s, introducing the latest UV and heat protection solutions that preserve both skin tone and personal style.
Featured Model: MFU 1S AIR
The umbrella held by Yoda Yuki in these visuals is KONCIWA’s latest flagship product, the 'MFU 1S AIR.'
Featuring proprietary 10D ultra-thin high-density fabric and carbon fiber ribs, it achieves an incredible weight of just 200 grams while maintaining exceptional durability. Its standout feature is an innovative structure that automatically aligns the folds the moment it closes. This 'one-second smart folding' delivers an unprecedented level of convenience, making it an indispensable item for summer handbags and the seasons ahead.
Learn More
■ Company Overview
Company Name: KONCIWA Co., Ltd.
Business: Planning, development, and sales of lifestyle products centered on umbrellas
Official Website: https://www.konciwa.com
■ Media Contact
KONCIWA Co., Ltd. TEL: 03-4578-0000 (main)
Hikawa Building 1F, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033
＜KONCIWA Official Website & SNS＞
Online Store: https://konciwa.com/
Instagram: https://www.instagram.com/konciwa_official/
X: https://x.com/Konciwa100
Facebook: https://www.facebook.com/people/Konciwa-Japan/61559899507418/
TikTok: https://www.tiktok.com/@konciwa
LINE: @617erxdb
E-mail: support@konciwa.com
FAQ
What are the features of KONCIWA's new umbrella 'MFU 1S AIR'?
A dual-purpose sun and rain umbrella weighing only 200g, with one-second automatic folding and UV protection.
What role does Yoda Yuki play for KONCIWA?
She is the brand ambassador, promoting KONCIWA’s image through fashion magazines.
Where can I buy the 'MFU 1S AIR'?
Available via KONCIWA’s official online store and social media platforms.
Which magazines will feature the advertisement?
The ad will appear in 'VERY,' 'Oggi,' and 'ar' from May to June 2025.
Who is KONCIWA’s umbrella best suited for?
Ideal for commuting women, 30s–40s mothers, and trend-conscious women in their 20s.