[Cooling Revolution] A shock of minus 40°C. New ' -40℃ SHADE' parasol creates 'walking shade' with reflective cooling technology!
KONCIWA Co., Ltd. has announced '-40℃ SHADE', a new product boasting the highest heat-blocking performance in the brand's history, using reflective cooling technology to create a cooling effect of up to minus 40°C.
📋 Article Processing Timeline
- 📰 Published: May 16, 2026 at 21:00
- 🔍 Collected: May 16, 2026 at 12:31
- 🤖 AI Analyzed: May 16, 2026 at 13:59 (1h 27m after Collected)
KONCIWA Co., Ltd. has announced its new product, '-40℃ SHADE', which boasts the highest heat-blocking performance in the brand's history. As the name suggests, it combines special reflective cooling technology with a seven-layer heat-blocking structure to achieve a heat-blocking effect of up to minus 40°C (*). It is a must-have item to spend the harsh Japanese summer cool and beautifully.
■ Development Background: Why does 'heat-blocking' lead to whitening?
Strong sunlight not only causes sunburn, but heat-induced perspiration and body temperature rise also degrade the skin's barrier function.
In addition to 'thorough light-blocking', KONCIWA focused on 'heat-blocking' to dramatically lower sensible temperature.
By providing a coolness comparable to being in the shade, we propose a 'whitening experience' that prevents makeup from smudging due to sweat and keeps the skin translucent.
■ 3 Technologies realizing overwhelming heat-blocking and light-blocking
[7-Layer Heat-Blocking Structure x Reflective Cooling Technology] Adopts a multi-layered structure of seven layers including 'reflective cooling technology' inspired by spacesuits and building materials. Physically reflects and blocks heat, recording an astonishing 61% heat-blocking rate. Realized a temperature difference of up to minus 40°C.
[High-Density 70D Thick Fabric] Uses thicker '70D (denier)' material than regular umbrellas. By eliminating physical gaps, it achieves both complete light-blocking that does not pass light and high durability.
[Large Design] Designed one size larger than standard parasols, it thoroughly covers shoulders and back. By blocking heat over a wide range, it suppresses body temperature rise.
■ 3 Approaches to science of 'whitening'
Thorough Light-Blocking & UV Cut: 7-layer structure physically shuts out direct sunlight.
Sweat-Suppressing Effect by Heat-Blocking: By maintaining coolness, it suppresses perspiration, preventing makeup smudging and rough skin.
Inner Black Coating: Absorbs reflections (scattered light) from the ground, reducing facial reflection to zero.
■ Excellent Functionality and Design
Sun & Rain Dual Use, Grade 5 Waterproof: Highest level of water repellency to handle sudden guerrilla rainstorms.
Anti-Rebound Design: Adopts a safe multi-stage storage system that prevents breaking even in strong winds and prevents 'popping out' when stored.
3-Color Variation: Three sophisticated color variations that blend into everyday style.
Brushed Beige, Ice Gray, Black
■ Product Overview
Product Name: KONCIWA -40℃ SHADE
Material: Fabric/100% Polyester, Umbrella Ribs/Aluminum Alloy, Handle/ABS Resin
Weight: approx. 260g
Number of Ribs: 6
Size: Main ribs 53cm
■ About KONCIWA
A functional umbrella specialist that advocates 'lighter, lighter everyday'. Through product development incorporating the latest technology, we transform people's outings into more comfortable experiences, whether on rainy or sunny days.
(* ) Measured value in test environment; varies depending on usage conditions and environment.
■ Development Background: Why does 'heat-blocking' lead to whitening?
Strong sunlight not only causes sunburn, but heat-induced perspiration and body temperature rise also degrade the skin's barrier function.
In addition to 'thorough light-blocking', KONCIWA focused on 'heat-blocking' to dramatically lower sensible temperature.
By providing a coolness comparable to being in the shade, we propose a 'whitening experience' that prevents makeup from smudging due to sweat and keeps the skin translucent.
■ 3 Technologies realizing overwhelming heat-blocking and light-blocking
[7-Layer Heat-Blocking Structure x Reflective Cooling Technology] Adopts a multi-layered structure of seven layers including 'reflective cooling technology' inspired by spacesuits and building materials. Physically reflects and blocks heat, recording an astonishing 61% heat-blocking rate. Realized a temperature difference of up to minus 40°C.
[High-Density 70D Thick Fabric] Uses thicker '70D (denier)' material than regular umbrellas. By eliminating physical gaps, it achieves both complete light-blocking that does not pass light and high durability.
[Large Design] Designed one size larger than standard parasols, it thoroughly covers shoulders and back. By blocking heat over a wide range, it suppresses body temperature rise.
■ 3 Approaches to science of 'whitening'
Thorough Light-Blocking & UV Cut: 7-layer structure physically shuts out direct sunlight.
Sweat-Suppressing Effect by Heat-Blocking: By maintaining coolness, it suppresses perspiration, preventing makeup smudging and rough skin.
Inner Black Coating: Absorbs reflections (scattered light) from the ground, reducing facial reflection to zero.
■ Excellent Functionality and Design
Sun & Rain Dual Use, Grade 5 Waterproof: Highest level of water repellency to handle sudden guerrilla rainstorms.
Anti-Rebound Design: Adopts a safe multi-stage storage system that prevents breaking even in strong winds and prevents 'popping out' when stored.
3-Color Variation: Three sophisticated color variations that blend into everyday style.
Brushed Beige, Ice Gray, Black
■ Product Overview
Product Name: KONCIWA -40℃ SHADE
Material: Fabric/100% Polyester, Umbrella Ribs/Aluminum Alloy, Handle/ABS Resin
Weight: approx. 260g
Number of Ribs: 6
Size: Main ribs 53cm
■ About KONCIWA
A functional umbrella specialist that advocates 'lighter, lighter everyday'. Through product development incorporating the latest technology, we transform people's outings into more comfortable experiences, whether on rainy or sunny days.
(* ) Measured value in test environment; varies depending on usage conditions and environment.