[Development Secret Story] Unveiling the Secret of the "1-Second Folding Umbrella." KONCIWA's Pursuit of Functional Beauty and "Memory of Flowers."

The all-weather umbrellas "MFU1S" and "MFU1S AIR," which achieve perfectly aligned folds the moment they are closed thanks to unique shape-memory technology, have gained widespread support for their high convenience since their launch. The core of this series lies in the unique "special sheet" placed on the underside of the umbrella. Why do they align so beautifully? Behind this lies an idea inspired by the natural "opening and closing of flowers" and painstaking technological development focused on functionality. ■ Source of Design: "Like a flower, to its proper form" The design of the MFU1S series is based on the natural rhythm of flowers blooming and then closing. When opening: The geometric structure expands smoothly like a large flower blooming. When closing: Like petals that have finished their role, it quietly converges in a certain order. This movement is not just a mechanism. The "special sheet" precisely positioned inside the umbrella acts as a guide, designed so that even if the folds are disturbed, simply closing it naturally returns it to its "proper form." We have incorporated the sensation of tidiness into everyday actions. ■ Development Story: "From 5 seconds to 1 second" - Redesigning the structure itself The experience of "tidying up in 1 second" could not be achieved by merely extending the conventional "5-second folding umbrella." It required a complete overhaul of the entire structure. -- "What was the biggest challenge in evolving from '5 seconds to 1 second'?" "The most difficult part was optimizing the attachment position and shape. Even a slight misalignment would cause wrinkles, affecting both appearance and operability. We repeated on-site verifications, making more than eight fine adjustments just for the attachment position. The trial and error for optimizing the bone structure and storability took about 2-3 months, and the overall process spanned several months." -- I hear there were also changes in material selection. "For the MFU1S AIR, we adopted a 10D・550T high-density fabric. It's lightweight and thin, but that also increases the manufacturing difficulty. We re-adjusted equipment precision and resolved issues like rolling and distortion one by one, achieving both 'thinness' and 'shape retention'." Even a mere 0.01mm change in fabric thickness significantly alters the folding sensation. The beauty of overlapping like flower petals, which cannot be expressed solely by numbers. By incorporating that order into the design, we arrived at the current specifications where the shape naturally tidies up without manual adjustment. ■ For every busy day, a "pause for tidiness" KONCIWA does not view an umbrella as just a tool. The experience of "even if it's messy, it tidies up again" creates a small pause in everyday life. [Features of the MFU1S Series] ・Tidies in 1 second: Thanks to the evolved structure and special sheet, the folds align simply by closing it. ・All-weather: Features complete light blocking, 100% UV cut, and high water repellency. ・Refined design: Minimalist exterior design based on functionality. See details ■ Message close to daily life "A sun umbrella that tidies up quickly, like a flower." "Even closed, it's beautiful. Just like a flower." A new way of umbrellas that balances functionality and sensibility. From "5 seconds" to "1 second." KONCIWA's "MFU1S" series, which refreshes the entire experience, brings quiet comfort to everyday life. ■ Official Information Online Store: https://konciwa.com/ Instagram: https://www.instagram.com/konciwa_official/ X: https://x.com/Konciwa100 Facebook: https://www.facebook.com/profile.php?id=61559899507418 TikTok: https://www.tiktok.com/@konciwa LINE: @617erxdb ■ Contact for publication KONCIWA Inc. 03-4578-0000 (Representative) 1F, Hayashi Building, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan E-mail: support@konciwa.com