Yuki Yoda Appointed as KONCIWA's Image Character
~Brand Key Visual Released, "MFU1S AIR 1-Second Foldable All-Weather Umbrella" Used in Photoshoot~
📋 Article Processing Timeline
- 📰 Published: April 12, 2026 at 03:00
- 🔍 Collected: April 12, 2026 at 09:00 (6h 0m after Published)
- 🤖 AI Analyzed: April 12, 2026 at 10:18 (1h 18m after Collected)
Lifestyle brand "KONCIWA" announced the appointment of Yuki Yoda, widely active as an actress and talent, as the brand's image character.
In conjunction with her appointment, a brand key visual featuring Yuki Yoda has been released.
Yuki Yoda Profile
Yuki Yoda was born on May 5, 2000, in Fukuoka Prefecture.
She debuted in 2016 as a 3rd generation member of the idol group "Nogizaka46" and has gained strong support from many fans, primarily through her group activities.
In recent years, she has expanded her activities as an actress, appearing in various fields such as dramas, films, and variety shows.
With her natural, approachable character and transparent charm, she has gained popularity across a wide range of generations.
KONCIWA upholds the brand concept of "accompanying daily life and making every day a little more comfortable."
The decision to appoint Ms. Yoda as the image character was made because her natural and gentle atmosphere aligned with the brand image.
Going forward, visuals and special movies featuring Yuki Yoda will be released sequentially.
Brand Key Visual Released
In conjunction with her appointment as image character, a brand key visual featuring Yuki Yoda has been released.
For this photoshoot, KONCIWA's popular model, the "MFU1S AIR 1-Second Foldable All-Weather Umbrella," was used.
Product Used in Photoshoot
MFU1S AIR 1-Second Foldable All-Weather Umbrella
This is a popular KONCIWA model that combines everyday usability with high functionality.
Product Specifications
Product Name : MFU1S AIR 1-Second Foldable All-Weather Umbrella
Number of Ribs : 6
Main Materials: Fabric / 100% Polyester
Umbrella Ribs / Aluminum alloy, Iron, Carbon fiber
Handle / ABS resin
Main Rib Length : Approx. 50cm
Weight : Approx. 200g
Beige
Ice Blue
Black
Key Features
■ 1-Second Folding Structure
Quick folding with a single touch.
Thanks to a special PET lamination design on the inside of the umbrella, the fabric is easy to align,
allowing anyone to store it beautifully and effortlessly.
■ Anti-Rebound Design
A unique safety structure allows for gradual and smooth storage of the umbrella, reducing the burden from rebound.
■ Carbon Fiber Ribs Adopted
High-performance carbon fiber material, also used in aircraft and sports equipment, is adopted. This achieves both lightness and high durability.
■ 100% UV Cut, 100% Light Blocking / UPF50+
High-performance fabric that firmly blocks UV rays is adopted. It protects the skin from UV, which causes sunburn and spots.
■ All-Weather Design
With high-density fabric and super water-repellent processing, it handles both sunshine and rain. It's a single umbrella for everyday use.
About KONCIWA
KONCIWA is a brand that proposes lifestyle items to make daily life more comfortable and pleasant.
We value the balance between functionality and design, aiming to create products that people want to use for a long time in their daily lives.
We develop umbrellas that fit modern lifestyles, paying close attention to details such as lightness, ease of use, and durability.
We offer items that can be comfortably used in various situations, such as all-weather umbrellas that are active not only on rainy days but also for UV protection.
Official Information
<KONCIWA Official Website>
Online Store:https://konciwa.com/
Instagram:https://www.instagram.com/konciwa_official/
TikTok:https://www.tiktok.com/@konciwa
LINE: @617erxdb
■ Contact for Publication
KONCIWA Inc. 03-4578-0000 (Main)
1F Hayashi Building, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan
E-mail: support@konciwa.com
FAQ
What brand is Yuki Yoda serving as the image character for?
Yuki Yoda has been appointed as the image character for the lifestyle brand "KONCIWA."
What are the main features of the KONCIWA umbrella used in the photoshoot?
The "MFU1S AIR 1-second foldable all-weather umbrella" used in the photoshoot features a 1-second folding mechanism, 100% UV cut and 100% light blocking, and lightweight durability thanks to its carbon fiber frame.
What is KONCIWA's brand concept?
KONCIWA's brand concept is "to accompany daily life and make every day a little more comfortable," offering items that balance functionality and design.