Konaka Co., Ltd. (Headquarters: Yokohama, Kanagawa; President & CEO: Kensuke Konaka) is pleased to announce that its custom suit brand 'DIFFERENCE' is now accepting orders for 'Men's Custom Wide-Leg Pant Suits' at all its stores nationwide. This new staple for the business scene, which achieves a sophisticated relaxed silhouette, has been very well-received by many customers.
**■ Pursuing an 'Adult Wide Silhouette' Unique to Custom-Made**
In recent years, the trend in men's fashion has shifted towards relaxed silhouettes. 'DIFFERENCE' has introduced 'Custom Wide-Leg Pants' that incorporate this trend with the dignity appropriate for business scenes, utilizing precise measurements and body shape adjustments by professional tailors. By securing optimal room around the hips and thigh width while designing a beautiful line towards the hem, we have achieved a wide-leg pant silhouette that combines adult composure and smartness.
**■ Three Features of 'Men's Custom Wide-Leg Pant Suits'**
1. **REFINED SILHOUETTE** through Meticulous Design We finely adjust the balance from the thigh width to the hem width according to each customer's body shape. It's not just about making the pants wider; the ability to create a neat standing posture suitable for business while providing the unique comfort of wide-leg pants is a strength unique to custom-made.
2. **PERFECT LENGTH** to Master the Balance with Shoes We focused on the 'cushion' (break) at the hem, which defines the impression of wide-leg pants. Together with our tailors, we determine the most beautiful length to match the type of shoes you coordinate with, such as loafers or dress shoes, and your preferred style.
3. **CUSTOM DETAILS** Packed with Your Preferences You can customize details to your liking, such as choosing a classic one-tuck or an elegant two-tuck. You can also select high-performance fabrics like comfortable stretch materials or washable fabrics that are invaluable in the sweaty season. We will tailor a one-of-a-kind piece for you that is particular about both silhouette and functionality.
**■ Product Overview**
Available at: All 'DIFFERENCE' stores and online orders Price: Custom Suit Set from 41,800 JPY (tax included) Custom Pants only from 14,630 JPY (tax included) Delivery Time: Varies depending on the order period. An 'Expedited Delivery Service' (paid) is also available, which can shorten the normal delivery time to as little as 2-3 weeks. *The 'Expedited Delivery Service' (paid) is only available for suit orders.
**■ Women's Line Also Highly Praised**
The previously launched 'Women's Custom Wide-Leg Pants' have received extremely high praise, especially from working women, for their overwhelmingly beautiful leg-slimming silhouette and comfortable fit. Leveraging the knowledge gained from this women's line, we have developed a comfortable and sophisticated wide-leg pant silhouette suitable for business professionals in our men's line as well.
**What is 'DIFFERENCE'?**
It is a custom brand that delivers new value to customers. The concept is 'personalization.' By creating a dedicated account on the brand's website, customers can book store visits, view purchase and measurement data, and arrange their preferences by manipulating their own data. By combining various options, you can create your own original style.
By downloading the dedicated app, you can complete the entire process from ordering to receiving and subsequent consultations at your own convenience, receiving a high-quality custom suit. It is an innovative service that merges digital and real-world experiences.
Konaka Co., Ltd. will continue to strive to make shopping more enjoyable for customers by improving convenience and customer service.
**Konaka Co., Ltd.** With the theme 'Everything starts with quality,' we offer total coordination for our customers' lifestyles, centered on business wear featuring quality materials, functionality, fashion, and service. We operate 'Konaka' and 'Futata,' mainly in suburban areas; 'SUIT SELECT,' an urban concept shop with two lines x two prices; and 'DIFFERENCE' for custom orders.
517-2 Shinano-cho, Totsuka-ku, Yokohama, Kanagawa 244-0801 TEL: 045-825-1111 (main) Representative: President & CEO Kensuke Konaka
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: SUIT SELECT
- Products / services: DIFFERENCE