DIFFERENCE’s Men’s Custom Wide-Pants Suit Gains Strong Reception as a New Businesswear Staple

KONAKA Co., Ltd. (head office: Yokohama, Kanagawa; President and CEO: Kensuke Konaka) announced that its custom suit brand DIFFERENCE is accepting orders nationwide for the “Men’s Custom Wide-Pants Suit,” a refined relaxed silhouette positioned as a new staple for business settings. The product has received strong praise from many customers. DIFFERENCE is pursuing a “wide silhouette for adults” made possible through custom tailoring. As men’s fashion trends shift toward relaxed silhouettes, the brand offers custom wide pants that incorporate the trend with the dignity required for business settings, using precise measurements and body-shape adjustments by professional tailors. The pants secure the right amount of room around the hips and thighs while creating a beautiful line toward the hem, achieving a silhouette that combines mature ease with a smart appearance. The Men’s Custom Wide-Pants Suit has three key features. First, it offers a refined silhouette through precise design, with the balance from thigh width to hem width adjusted in detail for each customer’s body shape. Rather than simply making the pants wider, custom tailoring delivers the comfort unique to wide pants while creating a neat, business-appropriate stance. Second, it provides the ideal length in balance with shoes, focusing on the hem “break” that defines the impression of wide pants. Customers work with tailors to determine the most flattering length based on the shoes they plan to wear, such as loafers or dress shoes, and their preferred style. Third, it offers detail customization, including classic single pleats, elegant double pleats, stretch fabrics for comfort, and washable fabrics useful in warmer seasons. The result is a personalized piece that addresses both silhouette and functionality. The product is available at all DIFFERENCE stores and through online orders. Prices start at 41,800 yen including tax for a custom suit jacket-and-pants set, and 14,630 yen including tax for custom pants alone. Delivery times vary depending on the order period. A paid express delivery service is also available, enabling tailoring in as little as approximately two to three weeks; this service is available only when ordering a suit. The women’s line has also been highly successful. The previously launched “Women’s Custom Wide Pants” has earned strong reviews, especially from working women, for its outstanding leg-flattering silhouette and comfortable fit. Drawing on knowledge gained from the women’s line, DIFFERENCE developed a comfortable and refined wide-pants silhouette suitable for business professionals in its men’s line. DIFFERENCE is a custom-order brand that delivers new value to customers under the concept of personalization. By creating a dedicated account on the brand website, customers can reserve store visits, view purchase and measurement data, adjust preferences themselves, combine various options, and create an original style. By downloading the dedicated app, customers can complete the entire process from ordering to pickup and follow-up consultation at their preferred time, receiving high-quality custom suits through an innovative service that blends digital and physical retail. KONAKA will continue working to improve customer convenience and service quality so customers can enjoy shopping even more. Under the theme “Everything begins with quality,” KONAKA provides total lifestyle coordination centered on businesswear through materials, functionality, fashion, and service. The company operates KONAKA and FUTATA mainly in suburban areas, the urban concept shop SUIT SELECT, and the custom-order brand DIFFERENCE. Its address is 517-2 Shinano-cho, Totsuka-ku, Yokohama, Kanagawa 244-0801, Japan; telephone 045-825-1111. The representative is President and CEO Kensuke Konaka, and capital is 100 million yen. As of March 31, 2026, the company operates 394 stores: 149 KONAKA/FUTATA stores, 173 SUIT SELECT stores, 66 DIFFERENCE stores, and 6 FUTURE SUIT TECHNOLOGY stores.