Konaka-Futata Continues to Receive High Ratings and Re-certification for the Ministry of Economy, Trade and Industry's "Omotenashi Standard Certification" and "Service Excellence (SE) Maturity Assessment"

"Konaka-Futata," operated by Konaka Co., Ltd. (Headquarters: Yokohama, Kanagawa; President and CEO: Kensuke Konaka), has re-acquired the "★★ (Navy Certification)" under the "Omotenashi Standard Certification" system established by the Ministry of Economy, Trade and Industry, as well as the "SE☆☆☆" rating, the highest level of the "Service Excellence (SE) Maturity Assessment."

This marks the third renewal of the "Omotenashi Standard Certification" since its initial acquisition in 2018, and the first renewal of the "Service Excellence (SE) Maturity Assessment" since its initial acquisition in 2023.

As a specialty store for business and formal wear, "Konaka-Futata" proposes elegant styles, the joy of dressing up, and comfortable wearability. We consider not only the "materials, functionality, and fashion" of our products but also our "customer service," such as advice on dressing and etiquette, to be a core component of our quality.

With this recognition, the service level of "Konaka-Futata" has been acknowledged as being at a high standard. We will continue to strive for further quality improvements to ensure even greater customer satisfaction.

Evaluation of Konaka Co., Ltd.'s Initiatives

I. Leadership and organizational culture of Service Excellence

II. Employee engagement

III. Design of excellent customer experience and innovation management

IV. Operational capability to continuously enhance Service Excellence

By operating through the PDCA cycle, the company was confirmed to be at or above the level of organizational capability required for the "ISO 23592" operational foundation. Furthermore, by visualizing the design process for "III. Excellent Customer Experience," the company was recognized for its efforts toward realizing the "creative hospitality that brings about excellent customer experience and customer delight," which is the goal of "ISO 23592."

What is the "Omotenashi Standard Certification" system?

The "Omotenashi Standard Certification" is a system established by the Ministry of Economy, Trade and Industry. It serves as a common framework for all businesses providing hospitality services to encourage the provision, maintenance, and improvement of high-quality services, and to achieve the following:

I. Promotion of value-added management

II. Promotion of digital transformation

III. Acquisition, retention, and maintenance of new employment

What is the "Service Excellence (SE) Maturity Assessment"?

This is an evaluation and registration process conducted by the Japan CSR Association (an organization adopted by the Ministry of Economy, Trade and Industry as a certification body for the "Omotenashi Standard Certification"). It evaluates the provision of excellent services (Excellent Service) that bring about outstanding customer experiences and customer delight in compliance with the "Service Excellence" standards of "ISO 23592."

What is "ISO 23592," which the "Omotenashi Standard Certification" complies with?

It is a global standard (international standard) related to "Service Excellence," which is crucial for realizing better hospitality.

・ "Service Excellence"

Refers to "the ability of an organization to consistently provide excellent service."

・ "Excellent Service"

Refers to "the output of an organization involving a high level of service provision executed between the organization and the customer to achieve an outstanding customer experience that leads to customer delight."

Konaka Co., Ltd. will continue to work on improving customer convenience and customer service so that our customers can enjoy shopping even more.