Consistently Highly Evaluated and Approved in METI's 'Omotenashi Standard Certification' Navy Certification and 'Service Excellence SE Maturity Evaluation'
Konaka Co., Ltd.'s 'Konaka Futata' has renewed its Navy Certification in the Omotenashi Standard Certification and its highest SE*** rating in the Service Excellence SE Maturity Evaluation, proving its international standard hospitality.
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- 📰 Published: April 2, 2026 at 22:00
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Konaka Futata, operated by Konaka Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Kensuke Konaka), has re-obtained the '** (Navy Certification)' under the 'Omotenashi Standard Certification' system established by the Ministry of Economy, Trade and Industry, and the highest 'SE***' rating in the 'Service Excellence SE Maturity Evaluation.'
This is the third certification renewal for the 'Omotenashi Standard Certification' since first obtaining it in 2018, and the first renewal for the 'Service Excellence SE Maturity Evaluation' since first obtaining it in 2023.
As a specialty store for business wear and formal wear, 'Konaka Futata' proposes elegant styles, the joy of dressing up, and comfortable fits. We consider not only the 'material, function, and fashion' of our products, but also our 'customer service'—such as advice on styling and manners—as part of our quality.
This time, the service level of 'Konaka Futata' has been recognized as being at a highly evaluated level. We will continue to strive for further quality improvement to satisfy our customers even more.
■ Assessment Evaluation of Konaka Co., Ltd.'s Initiatives
I. Leadership and Organizational Culture of Service Excellence
II. Employee Engagement
III. Design of Outstanding Customer Experience and Innovation Management
IV. Operational Capability to Continuously Enhance Service Excellence
Through operation in the PDCA cycle, it was confirmed that the organizational capability is at or above the level of the operation base of 'ISO23592'. Furthermore, it was recognized that the company visualized the design process of III. Outstanding Customer Experience, and is working toward realizing the 'creative hospitality that brings outstanding customer experience and customer delight' aimed by 'ISO23592'.
■ What is the 'Omotenashi Standard Certification' System?
The 'Omotenashi Standard Certification' is a system established by the Ministry of Economy, Trade and Industry, providing a common framework for all businesses offering hospitality services to encourage the provision, maintenance, and improvement of high-quality services, and to realize the following:
I. Promotion of value-added management
II. Promotion of digital transformation
III. Acquisition, retention, and maintenance of new employment
■ What is the 'Service Excellence SE Maturity Evaluation'?
It is an evaluation and registration system by the Japan CSR Association, a certification body of the 'Omotenashi Standard Certification' (adopted by METI), for the provision of surprising and excellent services (Excellent Service) that bring outstanding customer experience and customer delight in compliance with the 'Service Excellence' of 'ISO23592'.
■ What is 'ISO23592', which the 'Omotenashi Standard Certification' complies with?
It is a global standard (international standard) related to 'Service Excellence', which is important for realizing better hospitality.
・ 'Service Excellence'
Means 'the ability of an organization to consistently deliver excellent service'.
・ 'Excellent Service'
Means 'organizational output accompanied by a high level of service delivery executed between the organization and the customer to achieve an outstanding customer experience leading to customer delight'.
Konaka Co., Ltd. will continue to work on improving customer convenience and customer service so that customers can enjoy their shopping even more.
This is the third certification renewal for the 'Omotenashi Standard Certification' since first obtaining it in 2018, and the first renewal for the 'Service Excellence SE Maturity Evaluation' since first obtaining it in 2023.
As a specialty store for business wear and formal wear, 'Konaka Futata' proposes elegant styles, the joy of dressing up, and comfortable fits. We consider not only the 'material, function, and fashion' of our products, but also our 'customer service'—such as advice on styling and manners—as part of our quality.
This time, the service level of 'Konaka Futata' has been recognized as being at a highly evaluated level. We will continue to strive for further quality improvement to satisfy our customers even more.
■ Assessment Evaluation of Konaka Co., Ltd.'s Initiatives
I. Leadership and Organizational Culture of Service Excellence
II. Employee Engagement
III. Design of Outstanding Customer Experience and Innovation Management
IV. Operational Capability to Continuously Enhance Service Excellence
Through operation in the PDCA cycle, it was confirmed that the organizational capability is at or above the level of the operation base of 'ISO23592'. Furthermore, it was recognized that the company visualized the design process of III. Outstanding Customer Experience, and is working toward realizing the 'creative hospitality that brings outstanding customer experience and customer delight' aimed by 'ISO23592'.
■ What is the 'Omotenashi Standard Certification' System?
The 'Omotenashi Standard Certification' is a system established by the Ministry of Economy, Trade and Industry, providing a common framework for all businesses offering hospitality services to encourage the provision, maintenance, and improvement of high-quality services, and to realize the following:
I. Promotion of value-added management
II. Promotion of digital transformation
III. Acquisition, retention, and maintenance of new employment
■ What is the 'Service Excellence SE Maturity Evaluation'?
It is an evaluation and registration system by the Japan CSR Association, a certification body of the 'Omotenashi Standard Certification' (adopted by METI), for the provision of surprising and excellent services (Excellent Service) that bring outstanding customer experience and customer delight in compliance with the 'Service Excellence' of 'ISO23592'.
■ What is 'ISO23592', which the 'Omotenashi Standard Certification' complies with?
It is a global standard (international standard) related to 'Service Excellence', which is important for realizing better hospitality.
・ 'Service Excellence'
Means 'the ability of an organization to consistently deliver excellent service'.
・ 'Excellent Service'
Means 'organizational output accompanied by a high level of service delivery executed between the organization and the customer to achieve an outstanding customer experience leading to customer delight'.
Konaka Co., Ltd. will continue to work on improving customer convenience and customer service so that customers can enjoy their shopping even more.