Konaka Co., Ltd.'s 'Konaka-Futata' Continues to Receive High Marks in the METI-Certified 'Omotenashi Standard Certification' System's 'Navy Certification' and 'Service Excellence SE Maturity Assessment'
Konaka Co., Ltd.'s 'Konaka-Futata' has successfully renewed its 'Omotenashi Standard Certification' (Navy Certification) and 'Service Excellence SE Maturity Assessment' (SE☆☆☆), both recognized by the Ministry of Economy, Trade and Industry. This achievement underscores the company's ongoing commitment to high service quality and customer experience.
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- 📰 Published: April 2, 2026 at 22:00
Konaka Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President & CEO: Kensuke Kozuru) announced that its 'Konaka-Futata' operations have re-obtained the '★★ (Navy Certification)' under the 'Omotenashi Standard Certification' system established by the Ministry of Economy, Trade and Industry, and the highest-ranking 'SE☆☆☆' in the 'Service Excellence SE Maturity Assessment'.
This marks the third renewal for 'Omotenashi Standard Certification' since its initial acquisition in 2018, and the first renewal for 'Service Excellence SE Maturity Assessment' since its initial acquisition in 2023.
'Konaka-Futata', as a specialty store for business wear and formal wear, proposes elegant styles, the joy of dressing up, and comfortable wear. The company considers not only the product's 'material, function, and fashion' but also 'customer service' such as advice on styling and etiquette, as integral parts of its quality.
Today, the service level of 'Konaka-Futata' has been recognized as being at a high evaluation level. We will continue to strive for further quality improvement to provide even greater satisfaction to our customers.
■ Assessment of Konaka Co., Ltd.'s Initiatives
I. Service Excellence Leadership and Organizational Culture
II. Employee Engagement
III. Design of Excellent Customer Experience and Innovation Management
IV. Operational Capability for Continuous Improvement of Service Excellence
Through operation on a PDCA cycle, it has been confirmed that the organizational capability is at or above the level of the 'ISO23592' operational foundation. Furthermore, the visualization of the process for designing excellent customer experiences (III) has been recognized as an effort towards realizing the 'creative omotenashi that brings excellent customer experiences and customer delight' aimed at by 'ISO23592'.
■ What is the 'Omotenashi Standard Certification' System?
The 'Omotenashi Standard Certification' is a system established by the Ministry of Economy, Trade and Industry. It provides a common framework for all businesses providing hospitality services to promote the provision, maintenance, and improvement of high-quality services, achieving the following:
I. Promotion of Value-Added Management
II. Promotion of Digital Transformation
III. Acquisition, Retention, and Maintenance of New Employment
■ What is the 'Service Excellence SE Maturity Assessment'?
The Japan CSR Association, an accredited certification body (adopted by METI) for the 'Omotenashi Standard Certification', conducts registration for outstanding services that provide excellent customer experiences and customer delight, in accordance with 'Service Excellence' of 'ISO23592'.
■ What is 'ISO23592' Complied with by 'Omotenashi Standard Certification'?
This is a global standard (international standard) related to 'Service Excellence', which is important for realizing better omotenashi.
- 'Service Excellence'
Means 'the organization's capability to consistently provide excellent service'.
- 'Excellent Service'
Means 'the organization's output, involving a high level of service provision executed between the organization and customers, to achieve an outstanding customer experience leading to customer delight'.
Konaka Co., Ltd. will continue to work towards enhancing customer convenience and improving customer service, enabling them to enjoy shopping even more.
Konaka Co., Ltd.
With the theme of 'Everything from Quality,' we provide total lifestyle coordination centered on business wear, utilizing material, function, fashion, and service. We operate 'Konaka' and 'Futata,' primarily in suburban areas; 'SUIT SELECT,' an urban concept shop with two lines and two price points; and 'DIFFERENCE,' for custom orders.
Address: 517-2 Shin'nocho, Totsuka-ku, Yokohama-shi, Kanagawa 244-0801, Japan TEL: 045-825-1111 (Main)
Representative: Kensuke Kozuru, President & CEO
Capital: 100 million JPY
Number of Stores: 394 stores [Konaka/Futata 149 stores, SUIT SELECT 173 stores, DIFFERENCE 66 stores,
FUTURE SUIT TECHNOLOGY 6 stores] (As of September 30, 2025)
This marks the third renewal for 'Omotenashi Standard Certification' since its initial acquisition in 2018, and the first renewal for 'Service Excellence SE Maturity Assessment' since its initial acquisition in 2023.
'Konaka-Futata', as a specialty store for business wear and formal wear, proposes elegant styles, the joy of dressing up, and comfortable wear. The company considers not only the product's 'material, function, and fashion' but also 'customer service' such as advice on styling and etiquette, as integral parts of its quality.
Today, the service level of 'Konaka-Futata' has been recognized as being at a high evaluation level. We will continue to strive for further quality improvement to provide even greater satisfaction to our customers.
■ Assessment of Konaka Co., Ltd.'s Initiatives
I. Service Excellence Leadership and Organizational Culture
II. Employee Engagement
III. Design of Excellent Customer Experience and Innovation Management
IV. Operational Capability for Continuous Improvement of Service Excellence
Through operation on a PDCA cycle, it has been confirmed that the organizational capability is at or above the level of the 'ISO23592' operational foundation. Furthermore, the visualization of the process for designing excellent customer experiences (III) has been recognized as an effort towards realizing the 'creative omotenashi that brings excellent customer experiences and customer delight' aimed at by 'ISO23592'.
■ What is the 'Omotenashi Standard Certification' System?
The 'Omotenashi Standard Certification' is a system established by the Ministry of Economy, Trade and Industry. It provides a common framework for all businesses providing hospitality services to promote the provision, maintenance, and improvement of high-quality services, achieving the following:
I. Promotion of Value-Added Management
II. Promotion of Digital Transformation
III. Acquisition, Retention, and Maintenance of New Employment
■ What is the 'Service Excellence SE Maturity Assessment'?
The Japan CSR Association, an accredited certification body (adopted by METI) for the 'Omotenashi Standard Certification', conducts registration for outstanding services that provide excellent customer experiences and customer delight, in accordance with 'Service Excellence' of 'ISO23592'.
■ What is 'ISO23592' Complied with by 'Omotenashi Standard Certification'?
This is a global standard (international standard) related to 'Service Excellence', which is important for realizing better omotenashi.
- 'Service Excellence'
Means 'the organization's capability to consistently provide excellent service'.
- 'Excellent Service'
Means 'the organization's output, involving a high level of service provision executed between the organization and customers, to achieve an outstanding customer experience leading to customer delight'.
Konaka Co., Ltd. will continue to work towards enhancing customer convenience and improving customer service, enabling them to enjoy shopping even more.
Konaka Co., Ltd.
With the theme of 'Everything from Quality,' we provide total lifestyle coordination centered on business wear, utilizing material, function, fashion, and service. We operate 'Konaka' and 'Futata,' primarily in suburban areas; 'SUIT SELECT,' an urban concept shop with two lines and two price points; and 'DIFFERENCE,' for custom orders.
Address: 517-2 Shin'nocho, Totsuka-ku, Yokohama-shi, Kanagawa 244-0801, Japan TEL: 045-825-1111 (Main)
Representative: Kensuke Kozuru, President & CEO
Capital: 100 million JPY
Number of Stores: 394 stores [Konaka/Futata 149 stores, SUIT SELECT 173 stores, DIFFERENCE 66 stores,
FUTURE SUIT TECHNOLOGY 6 stores] (As of September 30, 2025)
FAQ
What does the renewal of the Navy Certification and SE☆☆☆ rating by Konaka-Futata mean for customers?
Customers receive assurance that Konaka-Futata consistently provides a high level of customer service and experience, allowing them to shop with confidence.
What kind of system is the 'Omotenashi Standard Certification'?
It is a framework established by the Ministry of Economy, Trade and Industry to promote the provision, maintenance, and improvement of high-quality services for businesses offering hospitality services.
What specifically does the highest rating 'SE☆☆☆' in the 'Service Excellence SE Maturity Assessment' signify?
It is an evaluation compliant with ISO23592, assessing the capability to provide exceptional services that deliver outstanding customer experiences and customer delight.