【Shibuya】Wanting to use quality bags in a down-to-earth way: KOMEHYO SHIBUYA hosts “Lived Luxury” POPUP featuring B-grade high-end brands

KOMEHYO SHIBUYA, a brand reuse shop operated by KOMEHYO Co., Ltd. (Headquarters: Nagoya, Aichi; Representative Director and President: Yuya Yamauchi), will host a limited-time POPUP event titled “Lived Luxury: Pre-loved, Time-honored” starting June 20, 2026.

As described in Jennifer L. Scott’s 'Lessons from Madame Chic,' the Western cultural style of using quality items daily while enjoying the aging process is becoming increasingly popular. Consumers are recognizing the charm of aged leather, developing an attachment to the texture and softness that develops over time.

International celebrities often use prestigious bags like 'Birkins' and 'Kellys' as diaper bags or for daily errands, practicing a lifestyle where high-quality items are used comfortably in everyday life.

With this context, KOMEHYO has curated a selection of luxury bags specifically in B-grade condition—rather than its usual A-grade focus—to lower the barrier to daily use. The company aims to support customers in choosing truly high-quality items to nurture and use fully.

■ Highlights of “Lived Luxury: Pre-loved, Time-honored”

While KOMEHYO stores typically focus on A-grade items, this POPUP features B-grade pieces. These items allow customers to be free from the tension of keeping new bags pristine, enabling them to use them daily without worrying about minor scratches or stains. We hope customers can experience the comfort of wearing true quality casually, integrating luxury brands into their everyday style.

■ 3 Tips for Daily Use and Nurturing Your Iconic Bag

To use quality bags daily and nurture them into your own unique pieces:

1. Color Selection: Choose deep or classic colors like noir (black), etoupe, or gold. These colors blend well into daily life and make minor scratches and dirt less visible.
2. Material Selection: Choose textured leathers like 'Togo.' These are durable against scratches and retain their shape well, developing a rich texture over time.
3. Care: Develop habits like gently wiping with a soft, dry cloth after use, regular cream conditioning, and proper aeration. These steps turn damage into beautiful 'aging.'

■ Message from the Store Manager

“We planned this POPUP to focus on the value of fulfilling a product's purpose. Instead of treating luxury bags as items solely for special occasions, we propose treating them as lifelong companions. We have gathered items with moderate signs of use that are rarely seen in store, hoping customers enjoy the unique expressions of each bag,” says Ryuichi Urabe, Assistant Store Manager of KOMEHYO SHIBUYA.

■ Event Overview

Location: 3F, Shibuya ZERO GATE, 16-9 Udagawa-cho, Shibuya-ku, Tokyo
Period: June 20, 2026 (Sat) to June 29, 2026 (Mon)
Content: Display and sale of 40 items, focusing on B-grade Birkins and Kellys in colors like noir, etoupe, and gold.