[Tokyo/Okachimachi] The Gateway to the Jewelry Wholesale District is Changing. Reuse Jewelry Shop "Selby Okachimachi Ekimae Store" Opens on Monday, May 25th

Selby, a reuse jewelry specialist under Komehyo Holdings, is opening a new flagship store in Okachimachi, Tokyo. The store will feature a rapidly rotating inventory of 2,500 items, aiming to make genuine jewelry more accessible and promote the concept of "Relay-use."
New Business OpeningNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 23:00
  • 🔍 Collected: May 20, 2026 at 14:31
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Selby Co., Ltd., a subsidiary of Komehyo Holdings, the leader in the brand reuse industry, will open its new flagship store, "Selby Okachimachi Ekimae," on Monday, May 25, 2026, in Ueno-Okachimachi, Tokyo, Japan's largest jewelry wholesale district. This new store, the first in 13 years, features an astonishingly fresh inventory of approximately 2,500 items, almost all of which are replaced every four months. Leveraging its unique distribution network, the store offers a space of surprise and discovery where customers can encounter new one-of-a-kind pieces with every visit. Under the concept of "Making Jewelry More Accessible," it will promote the experience of "Relay-use," passing valuable gems to the next generation.

FAQ

What is the new store opening in Okachimachi?

It is 'Selby Okachimachi Ekimae,' a new flagship reuse jewelry shop by Selby Co., Ltd., a subsidiary of Komehyo Holdings.

When and where will the new Selby store open?

It is scheduled to open on Monday, May 25, 2026, located right outside the South Exit of JR Okachimachi Station in Tokyo.

What is the main concept of the 'Selby Okachimachi Ekimae' store?

The concept is 'Making Jewelry More Accessible,' aiming to provide a welcoming space where customers can enjoy genuine jewelry as part of their daily fashion, not just for special occasions.

What are the key features of the new store?

The store will stock approximately 2,500 items, with the entire inventory replaced every four months. It will offer a wide price range, from affordable pieces under 100,000 JPY to high-end gems, all within a library-themed, open-atrium space.

The article mentions 'Relay-use'. What does it mean?

'Relay-use' is a unique concept from Komehyo Holdings, suggesting that objects fulfill their purpose by being passed on (relayed) from person to person and used effectively (use).

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