Kokuyo Co., Ltd. (Headquarters: Osaka City / President: Hidekuni Kuroda) will release 5 types and 11 models of collaboration items on Wednesday, May 20th, developed by its 'learning method' brand <Campus> and the eyewear brand 'Zoff,' operated by Intermestic Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Hirofumi Ueno). Campus proposes 'learning recipes,' ideas for 'how to learn' that combine stationery and methods. The newly unveiled 'off-study' concept is based on the idea that 'resting is also part of learning,' and features a lineup of stationery items designed around switching between 'on' and 'off.' In modern times, where children have been exposed to digital devices such as televisions, games, and smartphones from an early age, the decline in vision among junior and senior high school students is progressing. The percentage of students with uncorrected visual acuity below 1.0 is increasing, with approximately 70% of students undergoing vision correction. In September 2025, Kokuyo renewed <Campus> from a notebook brand to a 'learning method' brand, supporting students in finding their own 'way of learning.' Meanwhile, Zoff has been conducting 'outreach classes' nationwide to help children understand the mechanics and importance of eye health. Leveraging the expertise of both companies, a shared desire to support student learning aligned, leading to this collaboration, timed for May when interest in eye care is heightened after April's vision tests. Modern students' eyes have no time to rest, with school, cram schools, smartphones, and tablets. The 'off-study' concept proposed this time is a new 'way of learning' that protects both study and eyes. Instead of constantly being 'on' (studying), it encourages actively incorporating 'off' (rest) into learning, allowing students to refresh happily and start anew. It joins existing 'learning recipes' proposed by <Campus>, such as 'memo-study,' 'choco-study,' 'toji-study,' and 'mochi-study,' as a new option. Scheduled Release: Wednesday, May 20, 2026 *In-store availability may vary by store. Manufacturer's suggested retail price (excluding consumption tax): Limited Campus Notebook with Comfortable Flatness <Zoff> 230 yen Limited Campus Pen Case that Snuggles Up to Books <Zoff> 1,800 yen Limited Campus Eraser that Erases Well and is Hard to Break <Zoff> 160 yen Limited Campus Mesh Pouch <Zoff> 1,000 yen Limited Campus LCD/Lens Dry Sheets <Zoff> 180 yen HP: https://kokuyo.jp/pr/zoffxcampus An PR TIMES STORY where representatives from both brands discuss the collaboration's background is also being distributed. PR TIMES STORY: https://prtimes.jp/story/detail/YxRVjXClPlx 1. Introduction to <Zoff x Campus> Collaboration Items A lineup of items designed to encourage switching between 'on' and 'off,' enabling efficient study through active rest. It incorporates playful elements unique to the collaboration, such as 'Zoff Eye Care Exercises' adorned on the notebooks and glasses-shaped pull tabs on the pen cases. (1) Limited Campus Notebook with Comfortable Flatness <Zoff> This notebook has no bulge in the center, making it easy to use spread open. On the inside front cover (page 2), 'Zoff Eye Care Exercises' are introduced, providing quick exercises when eyes feel tired. The ruled lines also use an eye-friendly green color. Patterns include Boston, Wellington, Round, and Landolt ring (from top left: Boston, Wellington, Round, Landolt ring, page 2 'Zoff Eye Care Exercises'). (2) Limited Campus Pen Case that Snuggles Up to Books <Zoff> This pen case is shaped to snuggle up to an open book, with an open bottom. It can be placed on textbooks or reference books to keep them open. When the pen case is on the book, the book is 'on,' and when it's removed, the book naturally closes, becoming 'off,' supporting balanced learning. The glasses motif pull tab, unique to the Zoff collaboration, is also a key feature. Available in pink, blue, and green (from left: pink, blue, green). Image of use. (3) Limited Campus Eraser that Erases Well and is Hard to Break <Zoff> This eraser combines well-erasing absorbent components with hard-to-break skeletal components in a balanced way, making it an eraser that erases well yet is resistant to breaking. Its parallelogram cross-section fits comfortably in hand and makes erasing small characters easy. The back of the sleeve features different 'off messages' for each pattern, encouraging eye rest. Patterns include Boston.
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- Source: PR TIMES
- Category: New Product|Partnership
- Organizations: Zoff