Opening <Campus> Brand POP UP Events Across Asia Copy
Kokuyo is rolling out POP UP events for its <Campus> brand across Asia, including Malaysia, Vietnam, Thailand, and Hong Kong, to strengthen brand recognition and customer touchpoints in the global market.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:30
- 🔍 Collected: April 7, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 22:10 (322h 10m after Collected)
Kokuyo Co., Ltd. (Headquarters: Osaka City / President: Hidekuni Kuroda) is sequentially rolling out POP UP events across Asia to increase the penetration of the brand in the global market. Following the store opening in Malaysia in March 2026, events are scheduled to be held in Vietnam, Thailand, and Hong Kong. By providing products and experiences tailored to the needs of students in each region, the company aims to improve brand recognition and expand customer touchpoints in the global market.
In recent years, backed by the spread of social media, there has been a growing global trend to emphasize emotional values such as design and self-expression in stationery, in addition to functionality. Kokuyo's stationery business aims to capture these market changes and expand its business globally by strengthening touchpoints with customers in Asian countries.
In March 2026, Kokuyo opened a booth at the "Popular Book Fest," a sales event hosted by the bookstore chain POPULAR bookstores, held at the "KLCC Convention Centre" in Kuala Lumpur, Malaysia. This event, celebrating its 20th anniversary this year, is one of Malaysia's largest events handling books and stationery. Through its participation in this event, Kokuyo rolled out a sales floor where local customers could experience the appeal of the brand, positioned as a brand for "learning methods."
Kokuyo plans to continue opening POP UP and event booths across Asia. In April, in the two cities of Hanoi and Ho Chi Minh in Vietnam, the company plans to hold large-scale POP UP events showcasing about 700 items. This includes new products from the brand, such as the "Smart Stationery series," which blends into any scene with a simple design and high functionality, and the "Animals Camp series," which is popular for its illustrations of animals enjoying camping.
Furthermore, from April to May, in Thailand, the company plans to open a booth at the "TCAS Fair," an event for examinees where many educational institutions participate, and hold POP UP events at two stores of the B2S stationery bookstore chain. In July, Kokuyo also plans to open a booth at the "Hong Kong Book Fair," a large-scale consumer event featuring books and stationery.
Kokuyo will continue to focus on the "learning methods" brand , proposing products that meet the needs of each country and region to support students' learning and aim to provide rich experiences to people.
1. Details of Upcoming POP UP Events
■ Vietnam
Date and Time: Thursday, April 9, 2026 - Tuesday, April 14, 8:00 - 22:00
Location: AEON Xuân Thuỷ 2nd Floor Event Zone (122-124 Đ. Xuân Thủy, Dịch Vọng Hậu, Cầu Giấy, Hà Nội)
Date and Time: Friday, April 17, 2026 - Wednesday, April 22, 8:00 - 22:00
Location: AEON MALL TÂN PHÚ Celadon G Floor Event Zone (30 Tân Thắng, Sơn Kỳ, Tân Phú, Hồ Chí Minh)
Examples of Products Showcased
(1) Smart Stationery Series
Blends into any scene, such as school, workplace, or home.