Opening 'Campus' Brand POP UP Events Across Asia

Kokuyo Co., Ltd. (Headquarters: Osaka City / President: Hidekuni Kuroda) is sequentially rolling out POP UP events across Asia to penetrate the global market with its "Campus" brand. In addition to opening a store in Malaysia in March 2026, the company plans to hold events in Vietnam, Thailand, and Hong Kong. By providing products and experiences tailored to the needs of students in each region, Kokuyo aims to increase brand awareness and expand customer touchpoints for the "Campus" brand in the global market. In recent years, with the spread of social media, there has been a growing global trend to emphasize emotional value in stationery, such as design and self-expression, in addition to functionality. Kokuyo's stationery business aims to expand its global operations by capturing these market changes and strengthening touchpoints with customers in various Asian countries. In March 2026, the company opened a booth at the "Popular Book Fest", a sales event hosted by the bookstore chain POPULAR bookstores, held at the KLCC Convention Centre in Kuala Lumpur, Malaysia. This event, which celebrates its 20th anniversary this year, is one of Malaysia's largest events handling books and stationery. Through its participation in this event, Kokuyo rolled out a sales area where local customers could experience the appeal of the "Campus" brand, a brand for "how to learn". The company plans to continue holding POP UP events and opening booths across Asia. In April, a large-scale POP UP event is scheduled to be held in two cities in Vietnam, Hanoi and Ho Chi Minh City, offering about 700 product numbers, including new "Campus" brand products such as the "Smart Stationery series", which combines high functionality with a simple design suitable for any scene, and the "Animals Camp series", featuring popular illustrations of animals enjoying camping. Furthermore, from April to May in Thailand, the company will participate in the "TCAS Fair", an event for students taking entrance exams where many educational institutions exhibit, and hold POP UP events at two locations of the stationery and bookstore chain B2S. In July, it plans to open a booth at the "Hong Kong Book Fair", a large-scale consumer event handling books and stationery. Kokuyo will continue to support students' learning and aim to provide rich experiences to people by proposing products tailored to the needs of each country and region, centering on the "Campus" brand for "how to learn". 1. Details of upcoming POP UP events ■Vietnam Date and time: Thursday, April 9 to Tuesday, April 14, 2026, 8:00-22:00 Location: AEON Xuân Thuỷ 2nd floor event zone (122-124 Đ. Xuân Thủy, Dịch Vọng Hậu, Cầu Giấy, Hà Nội) Date and time: Friday, April 17 to Wednesday, April 22, 2026, 8:00-22:00 Location: AEON MALL TÂN PHÚ Celadon G floor event zone (30 Tân Thắng, Sơn Kỳ, Tân Phú, Hồ Chí Minh) Examples of products available (1) Smart Station