New 'Rich Square Bread' with a Fragrant Aroma Debuts

Fujiya Hotel launches the new 'Rich Square Bread' (Hojun Kaku-shokupan), made with 100% domestic wheat.

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  • 📰 Published: March 28, 2026 at 00:04
  • 🔍 Collected: March 28, 2026 at 21:59 (21h 55m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 01:29 (411h 30m after Collected)

Fujiya Hotel Co., Ltd. (Headquarters: 359 Miyanoshita, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture; President: Akira Ando), part of the Kokusai Kogyo Group, has begun sales of its new product, 'Rich Square Bread,' at the Fujiya Hotel's (359 Miyanoshita, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture; General Manager: Kei Iida) Bakery & Sweets PICOT.

Made with 100% domestic wheat and carefully baked over time, this product features a fragrant, beautiful crust, a chewy texture, and a moist mouthfeel. It brings out the rich, natural flavor of the wheat, with an elegant and gentle sweetness that spreads as you chew. We recommend enjoying it as-is without toasting first, to fully appreciate the soft melt-in-your-mouth texture and the deep, rich flavor of the dough. By maximizing the natural characteristics of the ingredients, this bread elevates your daily breakfast into an exceptional experience, allowing you to enjoy high-quality taste.

New 'Rich Square Bread' with a Fragrant Aroma Debuts

🔶 Rich Square Bread

【Price】¥1,300 (tax included)

【Sales Start】Friday, March 20, 2026

Information about 'Bakery & Sweets PICOT'

Business Hours

8:00 AM – 5:00 PM

(The Rich Square Bread is scheduled to be ready around 9:30 AM)

Location

359 Miyanoshita, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture