"Tsuhan no Tora" and "International Business Connection Organization" Partner to Strengthen Support for Japanese Companies Expanding Overseas and Foreign Companies Entering Japan

The International Business Connection Organization (IBCO), a general incorporated association that supports Japanese companies' overseas expansion through the three pillars of "knowledge, network, and opportunity" (located in Minato-ku, Tokyo; Representative Director: Keisuke Matsuura), has announced a partnership with the popular YouTube program "Tsuhan no Tora" to strengthen support for Japanese companies expanding overseas and foreign companies entering Japan.

■ Background of the Partnership

In recent years, while the need for Japanese companies to expand overseas has rapidly increased, many companies face challenges such as "not knowing how to gain recognition overseas" and "not knowing how to effectively communicate their appeal." Similarly, an increasing number of foreign companies wishing to enter the Japanese market face difficulties with Japan's unique culture, market characteristics, and communication methods. IBCO has previously supported Japanese companies' overseas expansion through collaborations with Asian countries including Taiwan, Malaysia, Singapore, and Vietnam. Through this partnership with "Tsuhan no Tora," IBCO will strengthen its information dissemination capabilities using video, YouTube, and social media. By communicating the appeal of companies and products, development backgrounds, and brand stories in a "relatable" format, the organization will launch new initiatives connecting Japan and overseas markets.

■ Scope of the Partnership

① Support for Foreign Companies Entering Japan
Providing branding and awareness expansion support for foreign companies and brands targeting the Japanese market. Through information dissemination and promotions tailored to the Japanese market, the partnership will support the development of sales channels and market understanding in Japan.

② Support for Japanese Companies Expanding Overseas
Communicating Japanese companies' products and services both domestically and internationally through content distribution on YouTube. The goal is to build brand recognition and awareness in overseas markets by conveying not just advertising, but also the company's vision and story.

■ Future Developments

Going forward, the partnership will extend beyond video content to include overseas live commerce, local events, matching with overseas companies, and collaborations with KOLs in various countries, aiming to create new business opportunities connecting Japan and overseas markets. IBCO, under its philosophy of "making overseas expansion accessible not only to large corporations," will accelerate the creation of an environment where Japanese companies can take on global challenges.

■ About "Tsuhan no Tora"

"Tsuhan no Tora" is an EC-focused YouTube program that goes beyond simply introducing products, delving deeply into the "passionate vision" of producers and the "brand story" behind them. The channel currently has over 240,000 subscribers and broadcasts a wide variety of premium products from genres such as food, beauty, health, and regional specialties across Japan. Through this partnership, the program aims to go beyond mere overseas expansion support, merging "mechanisms for sales" with "stories that resonate globally" to reach the world.

[About the International Business Connection Organization]

The organization supports Japanese companies' overseas expansion through the three pillars of "knowledge, network, and opportunity." It provides a platform for companies to experience and challenge themselves in overseas expansion through live commerce, on-site experiential sales, matching with overseas companies, seminars, and networking events.

[Services Provided (Partial)]

RENKETSU LIVE (Overseas live commerce support)
RENKETSU STORE (Cross-border e-commerce sales support)
Networking events and partnerships with overseas companies
Seminars and experiential tours on overseas expansion

[Corporate Overview]

Name: International Business Connection Organization (General Incorporated Association)
Established: December 2024
Representative Director: Keisuke Matsuura
Head Office: SNUG MINAMI-AZABU 6F, 2-8-21 Minami-Azabu, Minato-ku, Tokyo
URL: https://kokusaibiz.org/
Business: Overseas expansion support, live commerce support, management of networking events and forums