International Business Linkage Organization Executes First Simultaneous Live Commerce Event for CITEN in Taiwan and Hong Kong

The International Business Linkage Organization (Location: Minato-ku, Tokyo; Representative Director: Keisuke Matsuura) has executed an unprecedented initiative known as 'dual-market simultaneous live commerce' for the Taiwan and Hong Kong markets, featuring the popular Japanese brand CITEN.

■ Real-time simultaneous delivery from the same store to two major markets

The most notable aspect of this event is the groundbreaking delivery method in which two sets of top streamers gather at the same store to conduct live broadcasts for their respective markets simultaneously. Viewers in Taiwan and Hong Kong were enthralled in real-time by the attractive items from the famous Japanese brand CITEN. The immersive experience unique to store-based live commerce was transmitted directly, creating a highly entertaining event that went beyond simple product sales.

■ A new challenge realized through collaboration with a famous brand

Until now, it has been common for live commerce to be conducted independently for a single country or region. However, our organization planned this 'simultaneous delivery to multiple markets' as a mechanism to approach overseas markets more dynamically. This project was realized by combining the brand power of CITEN with the Asian top streamer network that our organization boasts. This success presents a powerful and new option for Japanese companies aiming for overseas expansion.

■ About the Streamers

MITOE:
A top Taiwanese streamer with immense trust and a track record in introducing Japanese and Korean brands, mainly in cosmetics and fashion. She is well-versed in local trends, manages her own apparel brand 'OH! DAY,' and has many collaboration achievements with famous Japanese brands.

TML Global LIVE:
A top live shopping channel that enjoys overwhelming support in the Hong Kong market, focusing on beauty, healthcare, and daily sundries. They boast a scale and influence that has led them to develop their own exclusive app, 'TML Global,' and are a skilled group capable of overwhelming sales power with every broadcast.

■ About CITEN

Debuted in the 2021 Autumn/Winter season. The brand name is derived from 'starting point,' 'viewpoint,' and 'fulcrum,' reflecting the desire to be 'a starting place and a core place.' Under the brand concept 'FUTURE ESSENTIALS,' they sincerely address 'good clothes for the future' and propose items that are long-lasting, comfortable, and fit various lifestyles.

■ About United Arrows Ltd.

Founded in 1989. Operates a select shop that mixes and sells designer brands procured from Japan and overseas with their own original planning of men's and women's clothing and miscellaneous goods, based on their unique sense.

■ About International Business Linkage Organization

Our organization supports the overseas expansion of Japanese companies based on three pillars: 'knowledge, connections, and catalysts.'

[Services Provided (Partial)]
- RENKETSU LIVE (Live commerce support for overseas)
- RENKETSU STORE (Cross-border EC sales support)
- Exchanges and alliances with overseas companies
- Seminars and experiential tours related to overseas expansion