International Business Connection Organization Advisor Yongjing Yan's "Tsubame Channel" Sells 1,600 Units of Taiwan-Born Brand "Relove" in 10 Minutes, Exceeding 4 Million Yen in Sales on its First Landing in Japan!

The TikTok live commerce channel "Tsubame Channel," operated by Yongjing Yan, Representative Director and CEO of S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, hereinafter "S Holdings"), who serves as an advisor to the International Business Connection Organization (Location: Minato-ku, Tokyo, Representative Director: Keisuke Matsuura, hereinafter "the Organization"), conducted a live stream on March 17, 2026, for "Relove," a Taiwanese femcare brand making its first appearance in Japan.

In this live stream, approximately 1,600 items were sold in about 10 minutes from the start, recording sales of approximately 4 million yen. This demonstrated that live commerce has an extremely high immediate impact and conversion rate as a new marketing channel for overseas brands entering the Japanese market.

■ About "Tsubame Channel"

A live streaming channel boasting top-class sales performance in TikTok live commerce in Japan. Affiliated with the live commerce specialized production "S-LIVE JAPAN," it creates numerous hit streams with strengths in planning, direction, and sales funnel design. It proposes a highly sensitive lifestyle across various genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." In particular, it has recently focused on the "Regional Revitalization Project" utilizing the framework of TikTok Shop. In collaboration with local governments and businesses across Japan, such as Miyagi Prefecture, Mie Prefecture, and Hokkaido, it directly communicates the charm of local specialties from the actual locations. It aims to build a new regional revitalization model through live commerce, having recorded sales exceeding 40 million yen in two days.

S Holdings Co., Ltd. URL: https://www.s-hldgs.co.jp/

Tsubame Channel URL: https://www.tiktok.com/@enyonjin

■ About "Relove," making its first appearance in Japan

A femcare brand boasting an overwhelming share in Taiwan. Based on the concept of "making every day more comfortable and beautiful," it achieves both skin-friendliness and functionality based on specialized knowledge.

Relove offers not just functional products, but proposes an attitude of self-love itself, delivering confidence and self-worth through care to all women.

■ Live Stream Results and Sales Performance

In this stream, "Relove"'s main products, making their first appearance in Japan, were featured. Immediately after the stream began, two items that matched the needs of highly sensitive Japanese viewers sold out.

Items sold:

・Delicate Zone Cleansing Gel:
　Mildly acidic, contains beauty serum ingredients. A specialized gel that addresses the cause of discomfort and maintains moisture.

・Lingerie Wash:
　Underwear detergent containing plant-derived enzymes. Gently removes menstrual stains and other dirt without damaging delicate materials.

Sales quantity: Approximately 1,600 units (total of 2 products)

Total sales: Approximately 4 million yen

Stream duration: Approximately 10 minutes (conducted on March 17, 2026)

■ Background of the Hit:

① "Two-way communication" advocated by Mr. Yan, advisor to the Organization:
In the delicate area of femcare, where people have concerns but find it difficult to consult, Mr. Yan's "Tsubame Channel" gained viewers' trust through the following elements.

② Real-time problem solving:
Utilizing the interactivity unique to live commerce, questions about ingredients and usage were answered on the spot.

③ Storytelling of first landing in Japan:
Introducing rare items on a trusted platform.

④ High purchase conversion rate:
By alleviating viewers' anxieties and providing a sense of satisfaction, it led to large-volume purchases in a short time.

■ Future Outlook: As a bridge for global business

The International Business Connection Organization, together with highly specialized advisors like Mr. Yan, supports activities that connect excellent overseas brands with Japanese consumers.

Moving forward, we will promote the acceleration of overseas companies' entry into the Japanese market and the proposal of high-value-added products that enrich the lifestyles of Japanese consumers, utilizing cutting-edge sales methods including TikTok live commerce.

■ About the International Business Connection Organization

The Organization was established with the aim of supporting Japanese companies' overseas expansion. Through live commerce, local experience-based sales, business matching with overseas companies, seminars, and exchange meetings, it provides opportunities for companies to learn and challenge themselves while actually experiencing overseas markets.

【Corporate Overview】

Name: International Business Connection Organization
Established: December 2024
Representative Director: Keisuke Matsuura
Location: SNUG MINAMI-AZABU 6F, 2-8-21 Minami-Azabu, Minato-ku, Tokyo
URL: https://kokusaibiz.org/
Business activities: Overseas expansion support, live commerce support, exchange meetings, etc.